Postcard Effectiveness: Regular vs Oversized
I'm looking at doing a postcard campaign for a client. The options are the regular sized 4 x 6" cards vs the jumbo 5.5 x 8.5" cards.
I suspect that the regular sized cards are good enough, but this is my first mailing. I'm marketing for a Real Estate agent and the goal is top of mind awareness, so frequency is really what counts (we suspect).
Direct Mail Veterans: Do you agree, or is our thinking off base and the jumbo usually worth it?
Thanks
What if they're not stars? What if they are holes poked in the top of a container so we can breath?