Twitter For Your Business... vs. Twitter for yourself?

16 replies
Something I was just curious about other people's thoughts.

Is it important to have a twitter with your name? Or is it more important for the business to have its' own twitter?

Now, I realize that ideally you would want both. Just want to see some other views out there.

I was thinking about this, because I haven't been good about using twitter anyway, but I feel business accounts are more, limited in a way with what you can do/say/etc. but maybe not.

I'm not exactly wanting to create a personal twitter, but I just might be able to be convinced. LOL
#business #twitter
  • Profile picture of the author kenmichaels
    Originally Posted by iAmNameLess View Post

    Something I was just curious about other people's thoughts.

    Is it important to have a twitter with your name? Or is it more important for the business to have its' own twitter?

    Now, I realize that ideally you would want both. Just want to see some other views out there.

    I was thinking about this, because I haven't been good about using twitter anyway, but I feel business accounts are more, limited in a way with what you can do/say/etc. but maybe not.

    I'm not exactly wanting to create a personal twitter, but I just might be able to be convinced. LOL
    I have a twitter acc using one of my registered business names.
    It is the only one i have.

    I don't know if that is helpful to you or not. I thought it would be a
    real simple effective way to keep in touch with customers.

    In reality, It is not. It is actually a complete failure.
    but that is most likely due to my own fault.
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    • Profile picture of the author RenderTheWeb
      Originally Posted by kenmichaels View Post

      I have a twitter acc using one of my registered business names.
      It is the only one i have.

      I don't know if that is helpful to you or not. I thought it would be a
      real simple effective way to keep in touch with customers.

      In reality, It is not. It is actually a complete failure.
      but that is most likely due to my own fault.
      I agree here with you.
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  • Profile picture of the author ADukes81
    I only have a personal account. If you like sports, Twitter is a must. I actually could not imagine watching live sports without it. I use it mostly for personal use, but do interact with other marketers/authors.

    I use it as a RSS feed on steroids. I find my sports, news, local happenings, random facts, blog post ideas, jokes, etc on twitter.
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  • Profile picture of the author ish
    I use twitter as a way of prospecting...i simply follow the local chamber of commerce page and as many business owners who are followers on that page...then post tweets about case studies on mobile marketing success stories, and hopefully someone will enquire about my services after seeing my tweets.

    Only just started so hopefully i could get a few clients from it.

    My username is my actual name, but my profile name is my marketing business name...that way people know me and my business.
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    • Profile picture of the author Laura Stevens
      a twitter for your business would be great
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    • Profile picture of the author kenmichaels
      Originally Posted by ish View Post

      I use twitter as a way of prospecting...i simply follow the local chamber of commerce page and as many business owners who are followers on that page...then post tweets about case studies on mobile marketing success stories, and hopefully someone will enquire about my services after seeing my tweets.

      Only just started so hopefully i could get a few clients from it.

      My username is my actual name, but my profile name is my marketing business name...that way people know me and my business.
      That sounds pretty slick. Have you got many leads that way ?
      and more importantly the ones you did get .. did they convert ?
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  • Profile picture of the author superplatinum
    I really think you should have both. You have a personal account for your friends, family, or people you may want to connect with personally (although it can be work related too). If you work for a business, you need to have an identity separate from that, but can complement that.

    It's the same if you own that business. Your business will need an identity separate from you so it can connect with people or other businesses you may not want to connect with on your personal account.

    PLUS, the two accounts are likely to get different followers and will benefit from reciprocal retweets.
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  • Profile picture of the author sdentrepreneur
    I use Twitter for myself, have over 67,000 Followers, I make sure to flaunt that when I am trying to sell Social Media Packages for Twitter. It's also great way for me to drive web traffic for my own business.

    For my clients, I use it to get more web traffic, clients and sales. I have my biggest Twitter challenge right now, I am consulting a local politician to get them elected to US Congress.
    So....I am all about Twitter right now :-)
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  • Profile picture of the author wally247
    For me, 99.9999% of marketers/people screw up twitter.

    These guys create SEO Twitter handles, then auto-follow everyone who mentions SEO, then they schedule a billion useless promotional tweets. It's lame, super annoying and I can't believe that it works in any real capacity.


    They get 10's of thousands of followers but let's be real...those followers are probably 80% bots and other spammy SEO/Marketing accounts so what's the value?


    Then you have the guys saying you should create meme accounts and post sponsored links.....ugh, it's exhausting to get any real value out of those accounts too because they are unoriginal.


    I just started a business account literally yesterday, and I'm not 100% sure what I want to do with it yet, but I know I want to be genuine (actually have conversations with people vs. auto follow with lame links).


    I think you can totally create a business account and if you do Twitter right you can not be boring and hacky, and still do great things. You could be edgy just a little bit and blow away every other marketer out there because your followers may actually read what you have to say.


    Doing it like that is a lot of work....but I guess it depends on what you want out of it. Getting real, true followers takes effort too. You can use bots and all of that but again...it won't be real people who give a shit about what you are saying.



    Twitter is awesome if used right, and it's kind of lame if you use it like most marketers out there...just sayin.


    This guy does it right BTW - https://twitter.com/robdelaney
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  • Profile picture of the author socialbacklink
    At my old company I had a girl working for me that used twitter heavily for us. It was good as kind of a two way mailing list. Good to interact from a customer support standpoint or even a grass roots kind of spreading the word. If done correctly it's worth it. That said, I don't use it. If you aren't going to devote the time to it than any time you spend on it is wasted. It's a large effort.

    The twitter group like the athletes are a constant contact group. Meaning if you aren't putting stuff out on twitter they will quickly forget who you are. That's my experience with it anyway. Just like any tool in marketing if you have a "good" list of people following you and you work it in a responsible way it will do well.
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  • Profile picture of the author digichik
    I have used Twitter for traffic and gotten conversions. It can be effective. However, there is a time commitment one must make. I think there is too much noise on twitter now, and my time can be better used with other methods.

    If you decide to give it a try, just write out 2-3/day, in advance, then use one of those auto post services to drip feed them daily. Dedicate 15-20 minutes in the morning and afternoon to interact with your followers and to join additional groups.


    Sometimes I think I have an aversion to twitter because I can remember with being a "Twit" was not a good thing. I have to wonder, Twit - Twitter, are we all being punk'd?
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  • Profile picture of the author hiddenx
    Anybody here knows how to make money in twitter? Please guide me as a beginner.
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  • Profile picture of the author kazim
    I prefer twitter for business.
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  • Profile picture of the author pbarbanes
    There are different ways to approach it, but the one that I've seen work the best - for me (I've got about 5,000 followers) and for others - is:
    1. Create a PERSONAL account. Your name, with a photo of you not a logo. In your Twitter profile, you note your business name (ie. CEO of X Widgets Co.) and have a link to a relevant site of yours - can be the home page of your website, can be an internal page, can be your Facebook page, a landing page, it all depends on where you want someone to go if they look up your profile.
    2. FOLLOW people. Using twitter search, find and follow people in your industry, and follow potential clients. If you're a local offline business, they can be easy to identify by doing a twitter search on your hometown name. Use a third-party site like twellow.com to find people referencing your location or your keyword/industry. Many of those people will Follow you back, so you'll be building a network.
    3. ENGAGE with the people you Follow. Watch what they say, and start or add to a conversation when you have something that will be relevant or valuable or interesting. Just posting your own "tweets" won't help much if nobody's following you, so you have to actually have conversations with the people YOU are Following. Ask them questions. If they're in your industry, ask industry-related questions. If they're potential clients, ask about their interests regarding products or services like yours. Don't sell your crap. Add value to someone's life.
    4. Tweet some stuff. At first, your tweets will fall on deaf ears...until you get some followers (see #3). But post about what's going on with you in your personal life - the famous "just had lunch at" tweets. Post pics of where you are and what you're doing. Ask for recommendations about where to eat, what to do, etc. Oh, yes, post interesting links to stuff about your industry or your business. Don't sell your crap. Draw people to you because of who you are, not because of what you're selling.
    5. RETWEET stuff from people you Follow. They'll notice it and usually thank you. That's the start of a kind of relationship.
    6. POST interesting links to blog posts or articles of your own (if you've published any) and to valuable stuff that your potential clients might find interesting.
    7. BE HUMAN

    There's lots more, and other ways to do it, but there's my 2 cents. : )
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  • Profile picture of the author Gene.Gerwin
    I like what pbarbanes had to say...

    I know I could be doing a lot more with Twitter, but there's just not enough time.

    I wouldn't count on Twitter as a lead generation tool, though... you'd be much better off networking on LinkedIn- I have a friend who generates almost all his IT services leads on LinkedIn...
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  • Profile picture of the author Baadier Sydow
    Your personal twitter account and business twitter account will have different voices and I prefer to keep them seperate for this very reason. I chat about football and specifically Liverpool FC on my personal twitter account while my business account delivers info thats targeted towards helping businesses get more from their online assets.
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