Simple "trick" for building a HEAVY portfolio of testimonials for your business!

10 replies
Just cooked this up (may not be new to some but I think it's a nice trick)...

To get a heavy portfolio of testimonials...

Now the first 2 major steps you MUST take to get testimonials...

1. Prospect like your life depends on it (you can't build a portfolio of testimonials without past/current customers)

2: Treat as many of your clients exceptionally (if not all, cos yeah some can be a pain to be nice to)

Now here's the trick...

Get your clients used to writing to you officially by writing to them officially from the very beginning...

For example...

A. After your first meeting (whether or not a sale was made) have a template letter that you send in print (hard copy) with your letter head stating in very clear terms the outcome of your meeting i.e. agreements made during the meeting. Most companies will respond with an acknowledgement of receipt (you can also request one by stating "Please acknowledge".

B. After the sale has been closed, send them another letter welcoming them on board and re-stating everything you agreed they will get and for how much and in what time frame. They will usually acknowledge this as well (you can also request they do).

C. If the project is an extended event say over 6 months, it may be a good idea to draw up a progress report and send this in... following the tactic shared for getting acknowledgements.

D. Now here's the best part...

Once the project has been completed (hopefully successfully you simply get out your template "project complete acknowledgement letter" and send it to your client, state how the important deliverables (or all depending on the project). State the outcome of the project e.g. We/I believe the project has ended satisfactorily/successfully for your company. Add a line stating your appreciation for getting the chance to work with them on that project and your desire to do so again soon/later.

Here's the trick... Ask them to acknowledge receipt of this final letter

Here's what's likely to happen...

The company will respond either saying...

1. Yes thank you. The project was completed satisfactorily and maybe add a few other comments, maybe not. But whatever they say as long as it is an acknowledgement of a successful project is guess what... that's right...

A TESTIMONIAL

Sneaky yeah, ethical yeah, guaranteed to work, well, hopefully yeah :p

FINALLY...

Now depending on the final comments they make to you, you may want to be able to share those comments with your future prospects so be sure to either send a quick email or other message asking for permission to use parts of their acknowledgement letters, you can extract the parts you want to use, put them together and send that for their approval.

Best of luck,

Kunle Olomofe

PS: You don't have to send more than one letter before the final "project closed successfully" letter, so you don't get overwhelmed by paper work or overwhelm your clients either. Use discretion per project or generally.

PPS: You don't have to use hard copy communication, email would probably work just as well. But NEVER do this stuff over the phone or face-to-face, clients will often say all the most exciting stuff about how well you've delivered while talking to you, but if you asked them to write a recommendation letter, things may stall or slow down or be less exciting, it happens.

PPPS: Another good is to just ask for a testimonial or recommendation letter of course lol
#building #business #heavy #portfolio #simple #testimonials #trick
  • Profile picture of the author Chrisbroholm
    I would ask people for permission before I posted or used any of their words as testimonials, regardless of the way they originally said it.
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    • Profile picture of the author Kunle Olomofe
      Originally Posted by Kunle Olomofe View Post

      FINALLY...

      Now depending on the final comments they make to you, you may want to be able to share those comments with your future prospects so be sure to either send a quick email or other message asking for permission to use parts of their acknowledgement letters, you can extract the parts you want to use, put them together and send that for their approval.
      Originally Posted by Chrisbroholm View Post

      I would ask people for permission before I posted or used any of their words as testimonials, regardless of the way they originally said it.
      Of course you would. Guess you missed that part of my OP. Have highlighted it for you above.

      Cheers
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  • Profile picture of the author Tsnyder
    That seems like the long way around. I found that if you've
    done the work on time and under budget to their satisfaction
    most people are happy to write a letter of recommendation if
    you just ask them. No need to be "sneaky."
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    • Profile picture of the author Kunle Olomofe
      Originally Posted by Tsnyder View Post

      That seems like the long way around. I found that if you've
      done the work on time and under budget to their satisfaction
      most people are happy to write a letter of recommendation if
      you just ask them. No need to be "sneaky."
      True. As I said in my long way around tip, you can simply just ask. See the last PS

      However, I've found some of the best testimonials (for me anyway) are spontaneous, unplanned, unsolicited. And try not to get hung up on the word sneaky, it was said tongue in cheek. All I meant was it's a roundabout way to get people who LOVE your work to gush about it without knowing they are doing so, and maybe having to face the mental block that sometimes comes with writing solicited testimonials.

      The latter is not always the case, but in my experience, it happens quite often. The sneaky method is actually not unethical or sneaky in the real sense, it's just another way to get something you want that a client is happy to give without having to make it feel like a chore, obligation or whatever else. Some people don't like to recommend unless it's unsolicited, this might work on those folks.

      Anyway like I said, don't get hung up on the word sneaky, it was not meant in a negative way, I used it here in a light hearted way. Nothing black hat meant or even advised if you read the post through... very explicitly white hat
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  • Profile picture of the author Aaron Doud
    Actually asking to use their comments as a testimonial might be a great way to ask them for a more in depth testimonial and referrals.
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    • Profile picture of the author Kunle Olomofe
      Originally Posted by Aaron Doud View Post

      Actually asking to use their comments as a testimonial might be a great way to ask them for a more in depth testimonial and referrals.
      Sounds interesting Aaron, thanks for commenting, care to expand on that thought? I get it, but would appreciate a little more info on how you would go about it. Definitely a solid idea... While asking for a testimonial, you could say... "If you have anyone you would send that to, would you like to do so today?"

      Is that something like what you meant? Do share.

      Great tip!
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  • Profile picture of the author misterme
    Many people state how difficult it is to get even the most thrilled clients/customers to take time out of their day to write a testimonial on request. So I think this sounds like a good technique to trigger it happening.
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  • Profile picture of the author Aaron Doud
    Basically follow your plan.

    You: "I really loved what you said, 'quote', and wondered if i could use that as a testimonial?"
    Client: "Sure"
    You: "Thank you so much. I am glad everything we did had such value for your company. Before I put the testimonial up would you like to change it in any way? And can i put a link to your company up with it. i figure some advertising back is the least I can do as thanks for the testimonial."
    Client(now thinking about how they will look in public): "You know can you give me till Monday? I'd like to make up a better version"
    You: "That is great. Thanks again. By the way... did I ever mention our referral finder's fee?"
    etc
    etc
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  • Profile picture of the author Baadier Sydow
    I prefer to stick with Linkedin recommendations/testimonials. Yours while beneficial, do not expose you to the clients social circle.
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  • Profile picture of the author Elamros
    Very true. This applies to almost all businesses even if not online. Everything should be in "black and white," especially if you are selling services. Also, you would always have records for reference in case there are problems encountered with the projects. Kind of like the ISO standards - lots of paper work, but worth doing it because it develops company or individual credibility.
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