6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Four Questions for offline experts

by Anoopchawla
4 replies
Hey there, today I would like to ask three questions to offline marketing experts who started from scratch and are now making a comfortable living from offline marketing.

I recently read a book from Stuart Lichtman he is an expert in goal achievement and, small business.

He said most businesses go through same problems that can be easily avoided by learning from peers and mentors.

AFter interviewing 1600 successful small business owner he came up with these three questions, that can really help new business owners (it will help me as well as other warriors who aspire to be successful in offline business)

So without wasting any more time here are those the questions ( I have made them into four questions actually so that the answers are clear and more concise):

Q.1 Do you think that I/we have the background knowledge and experience to be successful in this business? If not, what else do we need?

Q2. What are the things that I absolutely must avoid to avoid failing in offline marketing business?

Q3. What are the primary things you did right and wrong?

Q4. What are the important challenges you faced and the way you handled them during the development of your offline marketing business? And When did these things occur in months or years from the startup of your business?
#experts #offline #questions
  • Profile picture of the author Scott Murdaugh
    1. I don't know you or your experience. For the majority of those new to the business, I'd say an honest "probably not". What to do? Make yourself valuable to clients. Educate yourself. Learn how you can really add value to clients lives (and get paid for that value in return).

    2. Shiny object syndrome. Analysis paralysis. Info-overload. Thinking that because you know how to install Aweber you're automatically an expert (not you specifically, just something I see). Again, learn how to add value. Value attracts value.

    3. Did right, applied myself. Studied. Learned from those smarter than me.

    Did wrong... Undervalued myself. Charged too low. Spent too much time thinking instead of doing.

    4. My thought process of why I was in business in the first place. Undervaluing myself. Building myself "into" my business (trapping myself into a JOB). Failing to trust others with responsibility/to do jobs up to my standards.

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

    {{ DiscussionBoard.errors[7071412].message }}
  • Profile picture of the author payoman
    Originally Posted by Anoopchawla View Post

    Hey there, today I would like to ask three questions to offline marketing experts who started from scratch and are now making a comfortable living from offline marketing.

    I recently read a book from Stuart Lichtman he is an expert in goal achievement and, small business.

    He said most businesses go through same problems that can be easily avoided by learning from peers and mentors.

    AFter interviewing 1600 successful small business owner he came up with these three questions, that can really help new business owners (it will help me as well as other warriors who aspire to be successful in offline business)

    So without wasting any more time here are those the questions ( I have made them into four questions actually so that the answers are clear and more concise):

    Q.1 Do you think that I/we have the background knowledge and experience to be successful in this business? If not, what else do we need?

    Q2. What are the things that I absolutely must avoid to avoid failing in offline marketing business?

    Q3. What are the primary things you did right and wrong?

    Q4. What are the important challenges you faced and the way you handled them during the development of your offline marketing business? And When did these things occur in months or years from the startup of your business?
    1. I think that the knowledge is so freely available to become successful in Offline Marketing that anyone who knows how to effectively use Google and the Internet has no excuse to not understand it.

    2. In my opinion, complacency is a big problem. Once you get a few sales, you breathe a sigh of relief and procrastinate for a while. At least I find myself doing that. Also, people skills are a big, you need to be confident, charismatic and charming, which can be learned.

    3. I believe cold calling was the best thing I ever did. The worst thing was probably coasting for the majority of the time, being 'too careful' and not maximizing sales. I estimate I could have tripled my present income if I had been 'ballsier' from the start.

    4. The challenges have mostly been "sticking to it" in regards to prospecting; to hit the phones every day and consistently make calls to get the sales. I really knuckled down after about 3 months of producing websites and my monthly sales have been steadily rising.
    Signature
    Learn How To Sell Websites To Local Businesses for $600+ Today
    {{ DiscussionBoard.errors[7071416].message }}
  • Profile picture of the author Jason Kanigan
    Originally Posted by Anoopchawla View Post

    Hey there, today I would like to ask three questions to offline marketing experts who started from scratch and are now making a comfortable living from offline marketing.
    ...

    Hopefully these answers will help someone.

    Q.1 Do you think that I/we have the background knowledge and experience to be successful in this business? If not, what else do we need?

    I needed to learn some video, autoresponder and a lot of IM skills. But I had enough at the beginning to get started with a website, basic vids and methods for getting content recorded. Also I had my sales training knowledge and focus.

    Q2. What are the things that I absolutely must avoid to avoid failing in offline marketing business?

    Pick a niche and a method and stick with them. Become obsessed. It's 2AM and here I am up and participating (and learning). I have my "day job" but the drive to keep doing this is overwhelming.

    Don't buy WSOs or courses outside WF unless you know exactly how they will benefit your business--and then put the tool into action! I buy WSOs for a slice of something, once in awhile, and I put it into action immediately.

    Q3. What are the primary things you did right and wrong?

    Right: 1. Developed reputation FIRST. I spent two or three months developing my rep before trying to sell a darn thing. Can you wait that long? 2. Got content recorded, regardless of how pretty the delivery method was. Then you have something. Don't wait for someone to annoit or "knight" you, or until everything is "perfect".

    Wrong: 1. Left setting up autoresponder until very late into success, and it ate a lot of my time managing all that. 2. Not being aggressive enough in developing JV partners.

    Q4. What are the important challenges you faced and the way you handled them during the development of your offline marketing business? And When did these things occur in months or years from the startup of your business?

    First major issue was falling into the trap of trading hours for dollars. Hurt my voice delivering content early on, working from 8:30AM - 10:30 or 11:00PM training people over skype...constantly talking. I remember a 3-week period when I couldn't leave my house! Got my first recorded product together to meet demand about 2 months into this phase (about 5 months into the biz). Basically, get content down so you can use it and multiply yourself! So basically learn how to serve more people at once without hurting yourself.

    It all comes down to this: How Bad Do You Want It?

    (IMO, most people: not badly enough.)
    Signature
    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
    {{ DiscussionBoard.errors[7071418].message }}
  • Profile picture of the author Anoopchawla
    Awesome answer Jason. It looks up until now one common problem is buying products after products and not sticking to one single thing.

    Alright, since I haven't told you guys till now about my experience. I am in IM since 3 & a half years. I still have my day job.
    I have done much other stuff, I probably know more about online marketing than 99.9% of brick & mortar businesses.
    Signature

    Free Training: How To Turn What You Already Know Into A Profitable Digital Product:
    https://teachandberich.com/

    [Done For You] Web Design Business In A Box (Zero Technical Skills Required)

    {{ DiscussionBoard.errors[7071546].message }}

Trending Topics