Is Video Marketing effective?

12 years ago

Any form of marketing can be effective if it can target the proper audience and gets them to act.

Of course certain forms of marketing may target certain groups better.

I myself wouldn't want to use online video marketing to target seniors for example.

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Aaron Doud - Sales & Success

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Matt121

12 years ago

It can be effective but you need to promote the video to other websites. You have to increase its "views" count. Make it more popular if you will.

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ecofriend

Banned 12 years ago

Marketing and Advertising for business should be well planned according business Services on offer . yes video marketing is Good technique to leave a long lasting impact on visitors .

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iamrichard

12 years ago

you bet it is, otherwise, what do you think those huge multinational companies spend big $ on commercials for, days in and day out? just for fun?

what you should ask yourself: how much do you know about your target audience? do you know what is their burning desire and killing pains? How your service/product can meet their desire or heal their pain? What i need to come across in my video? and last one: how can i effectively deliver my videos to the target audience, so they will see it.

Just like Aaron said above, any form of marketing can be effective and it depends on how you plan it out

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e2 solutions 12 years ago

Originally Posted by iamrichard

what do you think those huge multinational companies spend big $ on commercials for, days in and day out? just for fun?

Very well said! Definitely its impact is far more effective than any other mode of marketing.
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OolongMedia

12 years ago

Originally Posted by iamrichard

you bet it is, otherwise, what do you think those huge multinational companies spend big $ on commercials for, days in and day out? just for fun?

what you should ask yourself: how much do you know about your target audience? do you know what is their burning desire and killing pains? How your service/product can meet their desire or heal their pain? What i need to come across in my video? and last one: how can i effectively deliver my videos to the target audience, so they will see it.

Just like Aaron said above, any form of marketing can be effective and it depends on how you plan it out

I agree and you should start answering Richard's questions. Try to figure things you need to get you started.

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sbillups

12 years ago

THis is one of the biggest confirmations of almost any question you can ask about video and it's effectiveness:

Originally Posted by iamrichard

you bet it is, otherwise, what do you think those huge multinational companies spend big $ on commercials for, days in and day out? just for fun?

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The other point is just as important:

Originally Posted by iamrichard

what you should ask yourself: how much do you know about your target audience? do you know what is their burning desire and killing pains? How your service/product can meet their desire or heal their pain? What i need to come across in my video?

Major Corporations, with Major Marketing Budgets, are able to accomplish a BUNCH with their marketing. One of the most used, and effective, tools is the A/B test. This is where a company "tries" different "approaches" to a marketing campaign and chooses to use the one that viewers respond to most. At BWEMonthly.com, we give you a super inexpensive way to "try" marketing ideas and approaches so you can zero in on the one(s) that work. Check us out. We may be just what you need (AND we also have a special offer until October 5th) :-)

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MarcusJohnson

12 years ago

Originally Posted by iamrichard

you bet it is, otherwise, what do you think those huge multinational companies spend big $ on commercials for, days in and day out? just for fun?

what you should ask yourself: how much do you know about your target audience? do you know what is their burning desire and killing pains? How your service/product can meet their desire or heal their pain? What i need to come across in my video? and last one: how can i effectively deliver my videos to the target audience, so they will see it.

Just like Aaron said above, any form of marketing can be effective and it depends on how you plan it out

I think this is the best answer for you. Take time to know your audience very well and determine the best way they can access your product/service, may it be video, blog, social media, etc. and the list goes on...

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ambrking

12 years ago

Agree with Aaron, it will be effective if you are targeting the right audience. Like everything else, a marketing campaign will only be effective if you reach you target market.

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Gaurav00

12 years ago

Yes it's effective when you make it popular.......

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xuled

Banned 12 years ago

[DELETED]

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e2 solutions 12 years ago

Originally Posted by xuled

You can create some blogs and try to make some seo work and you are on your way.

Well! I don't think SEO would give positive results as fast as Video marketing. Also, It is not that now a days "quality" SEO services provided by literally good companies are cheap! I mean, if you are thinking from expenditure point of view also.
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MarketingMonk

12 years ago

Indeed, a video can be very effective in driving traffic and in conversions. With a video, people connect with you on a higher level and have more faith and trust. It's getting very popular these days and I have used it myself and got astonishing results.
Please PM me if you need more details.

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adelaclark

12 years ago

Video Marketing is one of the hottest but most underused forms of marketing for generating high quality leads for virtually any business. Videos lead to more traffic, leads, and sales. Quick and easy promotional videos allow you to get quite a bit of traffic from Google, other search engines and the many social media sites, Fast! And with video you don’t even need a website.

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smithr054

12 years ago

i don`t think so it will effect lot as compare to other marketing tool

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FIP

12 years ago

I think these days we have to be careful when we dismiss certain demographics as being unsuitable for video (like age for example)
The fact is that more and more people are learning that 'youtubing' is a much better approach that 'googling' for info.

I know plenty of oldies for example you look for the how to info on youtube.

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Elamros

12 years ago

I agree with the ones who said it's effective if you reach your target audience. Your content should be great too, that way you'll get natural traffic through the promotion or referral of your audience.

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Jeraldarnold

12 years ago

With the latest google algorithm update on the 29th of september ranking videos with good methods is getting easier. And it was easy already if you knew what you are doing and how to do it.

High impact videos is driving LOTS of potential buyers to products.

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movemaker

12 years ago

Yes video is very effective. Its one of the best ways to present yourself as an authority in any marketplace.

But there is a catch to it. You have to make sure your appearance is as high quality as you can afford.

Believe it or not, the quality of your presentation means a lot to people. You could have the most valuable information, but if it is packaged and presented in a way that is not highest quality then people will perceive the information to be that way as well.

I'm not saying you need a hollywood production, but you need something that is at least pleasant to look at that will allow your audience to value the information you have.

Looks and presentation mean a lot more than people think.

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bookworm techie 12 years ago

I think Video Marketing is effective because it is more personal and creative
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pradeepkolanu

12 years ago

Video marketing is the best way to market your product or services as people always want to see the demo of your product in a visual format. But you need to make it viral otherwise it will not help much.

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Reprise

12 years ago

Of course it's effective, recent surveys are showing the growth of online video ads in the market. Btw, you can check this article, really helpful for your ad strategy Think Twice, Advertiser: How to Choose the Length of an Online Ad (Survey) | Epom Ad Server Corporate Blog

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Lotus Plaza

12 years ago

People like vidz, it's easy for them to get into your stuff. so there's no doubt it's effective way to promote your product...

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Claude Whitacre

12 years ago

Originally Posted by charm01

I am thinking if a video is an effective way to market a business?
Since it will take time, I am focusing more of entrepreneur audiences.
Any idea?

Do you mean "Send videos to prospects for them to watch. Either DVDs or links to a video" or "Online videos on Youtube and your website"? There is a huge difference.

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BarbaraMcKinney

12 years ago

Video marketing is another great marketing strategy that enables marketers to promote their brands. Compelling vids with stories in it, I think could easily attract your target consumer's attention.

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top5videos

12 years ago

Yes, I agree with the fact that video marketing is an effective strategy for getting good traffic. In fact, online video marketing is on the rise.With videos customers feels that they are interacting with you personally and not just with another online site.

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keokeo123

Banned 12 years ago

If you have very special idea subject which will make very hot once day , you can make the video clip. I think you will have a lots of click.

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Tech2rogers1

12 years ago

ya....its really effective. Nowadays people come through in the media sites and search some useful things by putting the keywords..Such sites are like youtube, dailymotion etc.

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danieljackson09

12 years ago

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bhushan@rancor

12 years ago

Indeed Video marketing is very important and effective also.YouTube is very good option and If there is Some SMO of that video then I think This can be the excellent marketing.

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Roben

12 years ago

Posting a video online to market your product will only help if you make it good enough to be shared. Otherwise, it will just be ignored. To make sure your video is effective, always put yourself in the position of your target market, and ask yourself if your video is worth watching. You can also make your friends watch it first before posting it online so that you’ll have time to correct mistakes.

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mvwolf

12 years ago

Well, the video has a lot of advantages, it is easy to promote, create and maintain.

And there are some markets where they are more or less useless... for example:
- senior citizens (I fully agree with Aaron)
- people with vision problems
- people looking for a long and detailed scientific explanations

However videos are easy to promote through social websites, and they are extremely easy to promote through personal recommendations, or in other words word-of-mouth marketing. And that is the greatest power of all if you ask me...

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ryanwoosds 12 years ago

Videos lead to more traffic, leads, and sales. Quick and easy promotional videos allow you to get quite a bit of traffic from Google, Yahoo and Bing and the many social media sites, fast! And with video you don't even need a website.
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kazim

12 years ago

Video marketing is more effective for international product marketing.

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kcom 12 years ago

Do you even read your own posts?

Originally Posted by kazim

Video marketing is more effective for international product marketing.
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ahmrudi

12 years ago

mmm.. video marketing.
i like use video marketing. because i think my member can enjoy

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ronnieavelino

12 years ago

Originally Posted by charm01

I am thinking if a video is an effective way to market a business?
Since it will take time, I am focusing more of entrepreneur audiences.
Any idea?

Yes it is effective. As the other poster said you will just need to target your audience. If you are serious with your business you must have a lot of budget in video marketing. For example have a t.v commercial

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chiwawa

12 years ago

Some people might have said this earlier, i'm just trying to confirm that video marketing is one of the best ways you can reach out to audience. It is very effective so long as you promote it in different sites for people to actually see it.

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Genesis1

12 years ago

Yes, it's effective as long as you provide your videos with stream of visitors and views.

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MarkBrook

12 years ago

Every marketing tactics are effective you just need to point that style to grab your visitors and attract them to your place.

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Seantrepreneur

12 years ago

Video marketing can be very effective if you do it correctly. That means producing nice videos and optimizing those videos on Youtube. Keep in mind youtube is the second largest search engine on the internet. So figure out a way you can use that to your advantage in your industry. Also, Google loves videos and ranks them very well so use that to your advantage as well.

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chandan94

12 years ago

It is correct that a proper video targeted to the traffic can effect well in your business.

Video has a good impact on its viewers.

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GettingOn 12 years ago

You need to create a professional video, otherwise you are wasting your time. Once the video has been created, you need to add your meta tags, and titles and proper descriptions to help rank it better for your desired keywords.

Video ranks much higher in the Google SERPs, so yes, it can be effective, but it has to be done correctly.

Here are a couple examples of good videos used for marketing:

Event Promotion Video-Marketing Video - YouTube

Animated marketing video-Animated marketing video...
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fiverrfreak

12 years ago

Video marketing is very effective that is the reason most companies spend money on commercials. Video marketing reaches a large audience especially when you keep sharing it on social media sites.

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tluckm

12 years ago

Yes I agree, video marketing is very effective if done properly. I am also using this marketing method combined with other methods also.

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Girin Jackson

11 years ago

Definitely, It would be effective, people's prefer to watch videos or adds more than reading.

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RobertaKent 11 years ago

Yes it very much is...especially if you want to tell a story,with minimum words you can convey a lot to your audience.Also if you are into drip marketing ,it works beautifully
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algreg

11 years ago

I don't think it's so much the media type but the customer/prospect type that's really important. Once you know who you're going after, then it's easier to pick the media.

For example, if you're gonna eat a steak you probably don't want to use a spoon.

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NewParadigm

11 years ago

One tip for access to high end video equipment/studio access and even free help is many cities have their own TV studio for producing city council broadcasts etc on local public access TV channels. They usually have deals w/ cable/satellite networks to have such a channel.

My city even offers free use of the studio and equipment to residents of the city. They include free training. I suspect most cities are similar. What a great cheap way to produce high end video. Go to your city website and inquire, my city even advertises it on their site and gives you the communications contact name/number/email to get you set up.

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hayfj2

11 years ago

yes, it can be.

I have over 300 videos on various channels on youtube, daily motion etc

Some have very very few views, others in their hundreds, and others in their thousands. But if you remember to include your landing page url in the description to give you google juce when people scrape videos containing your keywords.

Even test videos without sound, that just ask qualifying questions, so they "feel" the pain. (worth a test).

But also DON'T RULE OUT DOCUMENT SHARING SITES like

slideshare.net
docstoc.com
scribd.com

as they can now allow you to embed videos into your presentations and embed the presentation onto the likes of your linkedin profile and other web pages.

Also, use pingler.com or similar to promote your video url once its up, and also give thought to....

Submit Your Channel to Pingler.com etc -
http://www.youtube.com/rss/user/USERNAME/videos.rss

Submit Specific tag feed to Pingler.com etc - http://www.youtube.com/rss/tag/YOURTAGHERE.rss

Hope that helps, and gets you thinking...

Kind Regards

Fraser

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Chad Kimball

11 years ago

I'm wondering why this is in the "offline discussions" section. Are you asking about video marketing using offline channels?

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PaulV

11 years ago

Yes, video marketing has been becoming the preferred method to receive information.

It's been said that YouTube is the 2nd largest search engine and it will likely become even more popular.

People simply would rather watch a video than read a boring article.

So when you combine videos in your website it will increase your click through rates and sales.

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Amanda786

11 years ago

Originally Posted by charm01

I am thinking if a video is an effective way to market a business?
Since it will take time, I am focusing more of entrepreneur audiences.
Any idea?

Video marketing is a very effective way to market any business. Make sure you are targeting the right audience. It will take time but it will worth the efforts in the end.

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jayspann

11 years ago

We shot an interview with the owner of a day care that had just opened a new location... it was just 10 questions about why you can trust them with your little one etc...

She took the video and burnt her own DVDs at home, labeled them with sharpies! and had a friend that was a postel carrier drop so many at time on their route (illegal?)

I must say my video were pretty good but her DVDs were not. But she went from 20% capacity to 80% in less than a month. So I say that even less than steller video can have a positive impact.

Foot Note about message to market match... her neighborhood and clients were NOT upscale so it might have been a good fit for them?

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Is Video Marketing effective?

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