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Squeeze page for a local product...get the phone call or get the opt-in?

by DaniMc
8 replies
This is for anyone who has used squeeze pages to sell a local product.

Should my goal be to get them to call my office or to get an opt-in?

I know if they opt-in I can email them again.

But if they call my office, my receptionist can get an appointment along with their email and other info.

Hmmm...perhaps I just answered my own question?
#call #local #optin #page #phone #productget #squeeze
  • Profile picture of the author HAdrian1239
    Give the option for both, but phone leads always tend to convert better (because you can get to them faster).
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    • Profile picture of the author DaniMc
      Originally Posted by HAdrian1239 View Post

      Give the option for both, but phone leads always tend to convert better (because you can get to them faster).
      Thank you HAdrian.

      I'm not too sure about doing both. I have always found the most success with a campaign when I am asking them to do one specific thing. Options lead to no action.

      Have you tried something similar to this and offered more than one possible outcome?

      Any ideas how to deliver the either/or options?
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      Be kind, for everyone you meet is fighting a hard battle.
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    • Profile picture of the author ambrking
      Originally Posted by HAdrian1239 View Post

      Give the option for both, but phone leads always tend to convert better (because you can get to them faster).
      I agree. That is why calling is one of the most effective way to reach people. You can get immediate response from them.
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      Increase ROI with lead generation and appointment setting.

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  • Profile picture of the author socialbacklink
    I normally focus on the opt in. Also, make your phone field optional so that they can just do name and email as forced. That will increase your conversion rate. I'm one for fewer options as well. Fewer options means fewer distractions.
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    • Profile picture of the author DaniMc
      Originally Posted by socialbacklink View Post

      I normally focus on the opt in. Also, make your phone field optional so that they can just do name and email as forced. That will increase your conversion rate. I'm one for fewer options as well. Fewer options means fewer distractions.
      I do have something to offer for the opt-in.

      The page is a sales letter selling a real estate website for high end home listings. I have an example site created and I allude to it through the sales letter.

      I could just remove the URL, and ask them to let me email the address to them since I don't want it public?
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      Be kind, for everyone you meet is fighting a hard battle.
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  • Profile picture of the author dom4biz
    Opt in with NAME, EMAIL, AND OPTIONAL PHONE NUMBER. That is working for me but make sure to really make an offer on your squeeze page that rewards them for opting in.

    This what is working for me.
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  • Profile picture of the author PanteraIM
    Less fields mean more conversions and lowers the barrier to entry.

    More fields means less conversions but more information to prequalify.

    The squeeze page should have one, purpose or direction of what you want the prospect to do, and it's a good idea to have your telephone number and business contact details on the squeeze page in case, they want to get a hold of you directly.
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  • Profile picture of the author HAdrian1239
    The reason I said give the option for both, is ideally maybe they want both things...that are different.

    Obviously you want them to call you to chat... but perhaps you can't close that call or they don't want to call right then...

    If you have an opt-in box with a slightly different offer... and only require a name and email, or even just an email, then that's another way to catch them. It just closes up a traffic hole, whether or not it's used.

    If they opt in there though, they're on your list and you can engage with them further even if they don't pick up the phone.
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