Today is Tureday, Oct 2, 2012. On Sunday, one of our church friends (Matt) came to me after service and told me he was about to have his home foreclosed UNLESS he can come up with $2,000 by this coming Friday. His company shut down their local plant and he's be unable to find anything other than part-time things the past 2 yrs.
Well....I went thru my List of Money-Makers and looked for;
1) Something that almost anyone can "sell"l
2) Something that does NOT require "Sales Experience" or "Sales Talent"
3) Something that potential customers WANT and are willing to pay for IMMEDIATELY!
4) Something that's less than $200 per sale and...has the potential of 30 or 40 sales in a short period of time.
So....I asked Matt to come home with us and I showed him my "FRIDGE MAGNET TOWN DIRECTORIES".
These are Fridge Magnets with 2 columns of business listings. Each biz listing gets 2 lines. I found I can fit 40 Listings on these.
And...I believed I could ask and get $150 for each listing (I learned long ago that ANY biz owner can "make an instant decision to spend $150 provided the program or product HALFWAY has a chance to do what the sales person says it will do")
So...I asked Matt to come over on Monday morn (yesterday) and I'd give him some "Training".
Well...Matt is on my doorstep at 8am sharp. Matt has NEVER sold anything in his life. He's always "worked with his hands" not his "mouth".
So...I explained some of what I've done with "Face-To-Face" selling and how I "built up my confidence" (Hey! I have something that can HELP biz owners! So they SHOULD pay attention to ME and...write me a check...RIGHT NOW!)
And...the MORE I believed that, the MORE confident I got.
So...I got Matt "worked-up" to where he started to BELIEVE he could HELP biz owners with this program.
I explained the features of the Fridge Magnet and the "built-in" PSYCHOLOGICAL POWER it has when potential customers understand how it can benefit them AND...why they should GET A SPOT NOW...and write a check for $150!
So...we went over his "presentation" and the "IMMEDIENCY" of "getting it NOW"! No, "Thinking It Over!" Write a check RIGHT NOW or...Lose your Spot on the magnet!
I told Matt to meet me this morn at 8am and we'd go over it again then, we'd "Hit The Bricks". I'd tag along and NOT say anything...just observe. And, we'd discuss each call afterwards.
I decided to go to a small town south of me (pop 3,500) Hey! All I'm looking for is 20 sales...then he can go to another town.
Well...the 1st few calls were sort of "rough" and he could see where he could improve with each call. NOTE: With any new program it takes me 3 to 4 calls to "get the Lingo" down pat and "pick up some cliches" that "feel right"...to me....and to which my prospects reacted to, positively!
So....bang-bang-bang...down the street we went. Then...on his 5th call, A SALE! Holy Camoly! The guy nearly jumps out of his skin. We get outside and the guy gives me one of the tightest Bear-Hugs I've ever had. Then he starts jumping and running all over the parking lot.
It's GREAT to see people get THAT excited!
So...he gets a few more sales and time to break for lunch. After lunch I surprise him with..."I'm NOT going along with you! You are ON YOUR OWN! I think you can handle it so...come by after 5 and let me see what you've done.
So...Matt came by at 4:30 and showed my his 15 checks. $2,250 and he has 25 more sales to go...which he has TOTAL CONFIDENCE in getting.
So...I am POSITIVE that, by Friday Matt will have sold all 40 spots for a whopping (40 x $150 = $6,000) which will take some of the pressure off.
Thanks for reading,
I'll let you know how Matt does.