One of the craziest things IMO that I see related to this is how in nearly every thread someone will suggest to offer a free report.
We all know free has value. A lot of business can be made on free.
But in the real world do a lot of the products, services, and businesses being marketed make sense for the free report?
So my question is this. In the real world (not online) have you ever requested a free report from a business?
If you have, did that free report help close you on working with the business?
And finally can you think of any friends in real life that you know of getting a free report?
Myself I can't think of every requesting a free report. I've seen it in offline advertising a few times but in many businesses it didn't seem to make sense. Though some like the local power company did make sense. And I will admit when I had a grab bag and was grabbing freebies that I have grabbed free booklets (same as a report) but I am not sure I ever truthfully read them.
My ex wife's father was a classic example of someone who would take anything free so he has gotten free reports but I don't think he's ever read these free reports or booklets.
I personally think free reports work well in certain niches and those niches happen to have a lot of IMers in them. Thus this advice is handed out in situations where is doesn't make sense.
That's not to say it might not work for certain businesses like tax services, lawyers, and doctors. And if you have worked with clients where it has worked I think we would all love real worlld examples of how it worked, response rates, and ROI.
But I think for the vast majority we simply see too many here thinking like and internet marketer vs thinking like a true offline marketing consultant.