Like many of you, I've been hearing the talk about the need for offering apps to my offline clients - I saw the sales pitch for Russel Brunson's Local App Builder push in which he tells "me" that the three words that are going to have my clients throwing their money at me: "here's Your App!" --- huh?
I get what apps are, I understand that they would be useful for games and perhaps contests but for the average small business owner wanting to have another vehicle to carry their sales message?-- why would they want to pay for an app vs a mobile website - an app is only good if you can convince the business owners customers to download it no? Can someone help me wrap my dense brain around the question? What is the benefit of an app vs a mobile website for the average restaurant, bar, lawyer, dentist etc?
Thanks in advance