Anyway, if you have a business (any type of business) that provides a service this is a great way to get some new customers...
Where I live people go crazy for their sports teams- from the little kids sports all the way up to the local high school. Small businesses in the area are always sponsoring the local little league baseball teams, the high school football team, etc...
Now, have you ever thought about "sponsoring the sponsors"?
Go to your local organizations that oversee these teams (little league baseball organization or the high school athletic department, etc.) and tell them you want to make things sweeter for their sponsors- you will ADD MORE VALUE to becoming a sponsor...For example, you will provide your services to all sponsors of little league teams for 30% off (or something like that)...Mail all the sponsors a flyer about your services and the "special deal" that they can get since they are supporting the local team...Have the overseeing organization add a bit of info about what you are doing to the sponsor FAQ that they give out to potential sponsors.
Great way to get your foot in the door, get new business, get your name out there...You are simply integrating your marketing message in with somebody elses "customers".
PS: Always follow up to the sponsors with a phone call to set up a meeting