The BEST OFFLINE NICHE that spends the MOST MONEY on ONLINE MARKETING!!

41 replies
What is it for you?

Which niches have you tried that have been the best to work with??
#marketing #money #niche #offline #online #spends
  • Profile picture of the author Aaron Doud
    I don't know if you need just money spend on online marketing. I think you can take the big picture of marketing budgets as a whole. if you provide better ROI they will move more of theat budget to you.

    And the businesses that spend the most advertising are dealerships. Car mainly but also motorcycle, boat, and RV as well.

    Of course dealerships need specialized websites so this isn't something easy to do but beyond the website you can offer other marketing.

    Can you use PPC to bring them more customers looking for the cars they have in stock? Yes focusing a PPC campaign around what they have in stock would be a lot of work but it could have a great ROI for them.

    Could you use EDDM and oversized postcards to brand them cheaper than their current direct mail campaigns?

    Could you use Youtube Videos marketing to take the TV ads they are having produced and reach another market online?

    There are a lot of things we talk about here that could be offered to dealerships. Or you could aim big and do the websites as well and be focused on this niche.
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    • Profile picture of the author TyBrown
      Originally Posted by Aaron Doud View Post

      I don't know if you need just money spend on online marketing. I think you can take the big picture of marketing budgets as a whole. if you provide better ROI they will move more of theat budget to you.

      And the businesses that spend the most advertising are dealerships. Car mainly but also motorcycle, boat, and RV as well.

      Of course dealerships need specialized websites so this isn't something easy to do but beyond the website you can offer other marketing.

      Can you use PPC to bring them more customers looking for the cars they have in stock? Yes focusing a PPC campaign around what they have in stock would be a lot of work but it could have a great ROI for them.

      Could you use EDDM and oversized postcards to brand them cheaper than their current direct mail campaigns?

      Could you use Youtube Videos marketing to take the TV ads they are having produced and reach another market online?

      There are a lot of things we talk about here that could be offered to dealerships. Or you could aim big and do the websites as well and be focused on this niche.
      A friend of mine is the founder of DrivingSales.com which has exploded from zero to dozens of employees in the last couple years. Their whole purpose is providing data and teaching marketing to these dealerships. He tells me what these guys are spending on marketing and the numbers are crazy, must be an incredibly competitive market.

      From what I understand, though, most of the franchise dealerships have their in-house marketing staff. I wonder:
      1- Have any of your guys been able to get contract work from a franchise dealership?
      2- If the franchise guys have big bucks to spend it makes me think that the smaller, independently owned used car lots probably have some fairly decent budgets as well but perhaps don't have enough for full time marketing staff? Have any of you guys been able to sign any of them as clients? The margins on used cars can be really high, I'm guessing there is some really good profit to go after in producing results for these guys?
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  • Profile picture of the author maxrezn
    Home remodeling companies have been pretty happy to spend good sums of money on online marketing.
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  • Profile picture of the author Rearden
    Life and Health Insurance companies will buy leads buy the truckload if you're good at generating them.
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  • Profile picture of the author desmond11
    Property development and investment work really well for me. Since people aren't getting much a return on their $$$ in the bank, they're looking at property again. I purchase PPC ads, collect the leads and then sell them to investment companies.

    Expensive to get started if you don't know what you're doing though!
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  • Profile picture of the author KristofferIM
    Restaurants no doubt.
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  • Profile picture of the author massiveray
    Poker membership sites pay an absolute fortune to rank well in YouTube.
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  • Profile picture of the author iamchrisgreen
    Thanks for the ideas guys. Any more?
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  • Profile picture of the author Mwind076
    Websites/SEO - home remodelers, cleaning companies, general contractors, restaurants
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  • Profile picture of the author IM nice guy
    Good thread, anyone else have any ideas?
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  • Profile picture of the author PsycFa
    Property Management companies and Law Firms . It is very easy to collect leads using some unique twists; you can collect 3-5 leads per day by just spending 1 hour posting(hint).

    They pay a loooootttt but make sure you know where to sell those leads . Do a market research
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  • Profile picture of the author fiverrfreak
    Why is nobody talking about entertainment, gaming and financial niches? they seem to be working out well for the users.
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  • Profile picture of the author Voasi
    I second Attorneys. Great vertical, plus they understand the value of a contract.
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  • Profile picture of the author winz
    Construction Companies
    Property Companies
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  • Profile picture of the author ezza17
    Originally Posted by iamchrisgreen View Post

    What is it for you?

    Which niches have you tried that have been the best to work with??
    I've run lots of adwords campaigns for businesses at the agency level over the years, and IMO there's no 1 perfect niche.

    Depending on how good you are at generating leads & sales AND what kind of deal you can cut with a client or affiliate network, the earning capacity could be huge (or minimal) in many different areas.

    Companies who play in highly competitive spaces are always a good candidate for doing a deal with *IF* you can do a much better job at getting leads & sales than them.

    Big ticket item sales (cars, houses, swimming pools, renovations, expensive dentistry, etc) are also potentially big earners, simply based on the price to buy the product or service.

    I know it's not really a definitive answer as such, but (to me) it's one of those "how long is a piece of string" type questions. No perfect answer because it all depends on the circumstances.
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  • Profile picture of the author moneyman2010
    Plumbing companies,general contractors,roofing companies,painting contractors.I've done very good with these niches.
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    • Profile picture of the author AndrewCavanagh
      Real estate agents, commercial real estate agents, some lawyers, car sales.

      Generally speaking if the business has a high transaction value and they
      understand the difficulty of getting a new client (that would be any
      business that hires sales people) then they're probably going to be
      interested in spending some serious money in bringing people in the
      door.

      Also be aware of who is spending money on advertising.

      Full page, half page, even quarter page ads in newspapers, yellow pages etc
      all cost a small fortune.

      If they're spending that money on conventional advertising then they
      have money to spend and with the right process of getting to know them
      and building some trust and rapport they'll be happy to spend it with you
      and get a MUCH higher return on their investment.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author Tyler S
    Plumbing and law firms are great. It depends on the areas that you are specializing in like reputation management, or something like seo.
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  • Profile picture of the author iamchrisgreen
    I think i've come to the conclusion that the best niche is the one that you commit to and stick at for long enough to see the results...
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    • Profile picture of the author AndrewCavanagh
      Originally Posted by iamchrisgreen View Post

      I think i've come to the conclusion that the best niche is the one that you commit to and stick at for long enough to see the results...
      Also very true...especially if you keep your eyes open for the
      unexpected.

      I used to think restaurants had relatively low transaction values
      until a client started talking about parties he was holding in his
      restaurant for several thousand dollars at a time.

      Every year he makes tens of thousands of dollars in extra profits
      now from bookings generated from the internet for parties.

      And the cost in getting those bookings has been minimal, the
      competition online pretty much non-existent.

      In most industries if you stick at it long enough you'll find something
      others have overlooked.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author iamchrisgreen
        Originally Posted by AndrewCavanagh View Post

        Also very true...especially if you keep your eyes open for the
        unexpected.

        I used to think restaurants had relatively low transaction values
        until a client started talking about parties he was holding in his
        restaurant for several thousand dollars at a time.

        Every year he makes tens of thousands of dollars in extra profits
        now from bookings generated from the internet for parties.

        And the cost in getting those bookings has been minimal, the
        competition online pretty much non-existent.

        In most industries if you stick at it long enough you'll find something
        others have overlooked.

        Kindest regards,
        Andrew Cavanagh
        The lesson here is to keep asking questions and help them tell you what their most profitable activities are and then work out how to get them more of those types of clients.
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    • Profile picture of the author Norbi
      Originally Posted by iamchrisgreen View Post

      I think i've come to the conclusion that the best niche is the one that you commit to and stick at for long enough to see the results...
      Being an expert in single niche is much more powerful than going after every niche that spends. For example, if you became an expert of restaurants, you would know their profit margins, their marketing budget percentage (typically), everything that goes into growing a restaurant business.

      When you can speak their lingo, speak their numbers, and paint things in ways they have never seen, that is when you can easily get a customer.

      That being said, you need to focus on customers (whoever) that fit your demographics. In higher budget SEO, PPC, you need to people who will spend. Going after beauty salons will be tougher, because they really don't have that huge of an advertising budget in general even though they should (each client is worth $600-1,200 yearly and is residual).
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      • Profile picture of the author iamchrisgreen
        Originally Posted by Norbi View Post

        Being an expert in single niche is much more powerful than going after every niche that spends. For example, if you became an expert of restaurants, you would know their profit margins, their marketing budget percentage (typically), everything that goes into growing a restaurant business.

        When you can speak their lingo, speak their numbers, and paint things in ways they have never seen, that is when you can easily get a customer.

        That being said, you need to focus on customers (whoever) that fit your demographics. In higher budget SEO, PPC, you need to people who will spend. Going after beauty salons will be tougher, because they really don't have that huge of an advertising budget in general even though they should (each client is worth $600-1,200 yearly and is residual).
        All great points yeah.

        One thing i've been doing recently is looking for clients that are already spending thousands on month on marketing. This could be press ads or brochures or anything...

        Then they'll be in the mindset of spending, but they won't necessarily know the return on what they're spending ... until we talk to them that is.
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    • Profile picture of the author profitableblog
      Originally Posted by iamchrisgreen View Post

      I think i've come to the conclusion that the best niche is the one that you commit to and stick at for long enough to see the results...
      This is exactly correct when you add: a niche "you have knowledge and passion for" because that comes across to everyone.
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  • Profile picture of the author sdentrepreneur
    I agree on Doctors/Lawyers/Contractors/Realtors, they have the bigger budgets. I seem to work with a lot of bars/restaurants, they pay less but there are more of them and easier to land.
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    • I've had the best luck marketing to Property Management services and home re-modelers. I find this economy is creating a greater focus on fixing homes up and making them more pleasant and liveable without having to selling the farm to afford it. This creates a lot of leads especially for my home re-modeler clients. They love it!
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      • Profile picture of the author iamchrisgreen
        Originally Posted by LastingLifeSuccess View Post

        I've had the best luck marketing to Property Management services and home re-modelers. I find this economy is creating a greater focus on fixing homes up and making them more pleasant and liveable without having to selling the farm to afford it. This creates a lot of leads especially for my home re-modeler clients. They love it!
        How do you go about finding those people and how do you book meetings with them?
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  • Profile picture of the author Dustin Blevins
    Real Estate
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  • Profile picture of the author Aaron Doud
    I am glad this got bumped and I just spend 3 days in Orlando for Digital Dealer 14. And I think my reply holds even more weight now that I have experienced that. There is huge opportunity here as I can say many of the presenters didn't know what they were saying and didn't demand my attention.

    The fact I am here all the time was a lot of why that was true. So if these guys are making thousands if not millions in the auto dealer space there is room for a lot of people.

    If you have already sharpened your skills and have experience why not form a company targeting the auto world. I think it would be a good expansion for many of you.
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  • Profile picture of the author FitMarketer
    Hands down restaurants make up the majority of my offline portfolio but that may becuase I used to work in restaurants to have a few connections.

    I also have
    Cafes
    Bars
    Consulatants
    Accountants
    Sun Bed Places
    Football Clubs
    Gyms
    and Dentists

    There are so many fish in the sea to choose from!
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  • Profile picture of the author Andy Lemos
    Real Estate is a good one for now
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  • Profile picture of the author Alexchan338
    This is a great thread. I must say that I did steal some great ideas from this thread! Thanks for the insights
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  • Profile picture of the author lakersfan32
    I've worked with plumbers, lawyers and a rarely mentioned niche court reporters. I would say the lawyers were the best to work with because they know the value of marketing and don't get scared by large numbers.
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  • Profile picture of the author linkmetro
    I think it's depend on where you live...
    Any niche you make money with it- it's a good niche.
    Just my 2 cents.
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  • Profile picture of the author Amanda786
    Mainly services niches like office services, company services, web design, resturants, motels etc
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  • Profile picture of the author GomerMagtibay
    I think, the car sales niche. As of writing this reply, on the other tabs opened in my screen, I can see a lot of "car sales" banner ads on the sides of Facebook!
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  • Profile picture of the author Bruce NewMedia
    It depends to an extent on what market niches you relate to. My top three are:

    1. Contractors
    2. Restaurants
    3. Real Estate

    They don't necessarily spend the most in each case, but over time I've developed
    a skill at relating to what they want...and getting it for them.

    As much as it's about more customers/clients and sales, some are just as motivated by
    image, longer term clients, and consistent referrals. If you are pressing the right 'hot button',
    they spend more too.
    _____
    Bruce
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  • Profile picture of the author onthebox
    Originally Posted by iamchrisgreen View Post

    What is it for you?

    Which niches have you tried that have been the best to work with??
    For the last ten years I have worked almost exclusively in the construction sector and related trades. Plumbers, electricians, air conditioning - I have consultancies right now where I am charging £295 ($449) a day bringing leads into local construction companies. I work on site with some companies from their office and with others I work from home.

    My day rate is just the beginning. I am also providing website design. mobile websites and SEO services - once I get my foot in the door.

    Every little bit helps!
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    • Profile picture of the author AndrewCavanagh
      Some construction companies can potentially make hundreds
      of thousands of dollars from just one client so the value of a
      lead can be really high.

      Some custom engineering firms are the same.

      Both cool niches if you're willing to get to know how they work.


      When you work in house do you bring your rock choir with you?

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author onthebox
        Originally Posted by AndrewCavanagh View Post

        Some construction companies can potentially make hundreds
        of thousands of dollars from just one client so the value of a
        lead can be really high.

        Some custom engineering firms are the same.

        Both cool niches if you're willing to get to know how they work.


        When you work in house do you bring your rock choir with you?

        Kindest regards,
        Andrew Cavanagh
        Only if it's in the Royal Albert Hall or Wembley Arena in London!!!
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        Steve Flashman works on and offline as a Marketing Consultant with a unique edge! He is a published author & recording artist, broadcaster & communications expert and he runs a charity working in the developing world. He also bought a Double Decker Bus on Ebay, runs a number of Community Choirs and leads a church and community project. http://www.businessexpresscoaching.com

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