Telemarketing - Answer these questions please!

28 replies
Doing some research here. If you have ever started a telemarketing campaign, or have ever wanted to, or have and quit, please answer some or all of these questions:

1) What drew you to telemarketing?
2) What type of telemarketing were you interested in?
3) Did you do any research prior to beginning the campaign? What?
4) Did you call or did you hire someone?
5) If you hired, how did you find them and what were their qualifications that made you hire?
6) Did you "train" them or did they give you advice how your campaign should go?
7) Did your caller make suggestions to you on how to better your results? Did you listen? Why or why not?
8) Where did you get your list/s? How did you come up with the list criteria?
9) What was the length of the campaign in days/months? Hours? Number of callers?
10) Were you happy with the outcome/results?

In hindsight, we want to know what you thought you were doing right or wrong, as well as what you felt the caller was doing right or wrong that led to your success or failure.
#campaign #starting #telemarketing
  • Profile picture of the author vndnbrgj
    1. Simple, cheap, and could sort through prospects quickly.
    2. Not sure what this means.... B2B
    3. Yes. I found targeted prospects.
    4. I call
    5. Haven't hired anyone yet.
    6. N/A
    7. N/A
    8. Manta. Criteria: Target market
    9. On-going. At least 2 hours a day.
    10. Yes, happy with results.

    If I did hire someone:
    They would have to be a native English speaker
    They would have to work without supervision
    They would have phone experience
    They would have to follow my script
    They would have to bring something of value to the table.
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  • Profile picture of the author Mwind076
    Thanks!

    For number 2, that is exactly what we want to know. People don't realize there are different types of telemarketing. I'm not going to post them here, because the goal is to see what people know

    For number 3, do you mind telling me HOW you knew what your targeted market was? What research went into that?
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    • Profile picture of the author vndnbrgj
      Originally Posted by Mwind076 View Post

      Thanks!

      For number 2, that is exactly what we want to know. People don't realize there are different types of telemarketing. I'm not going to post them here, because the goal is to see what people know

      For number 3, do you mind telling me HOW you knew what your targeted market was? What research went into that?
      Oh, I see. For #2, I call to set appointments.

      #3, How I knew? They had to be able to afford my services in an industry I could help.
      Research? Gross sales, type of location, years in business, number of employees, and the type industry.
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  • Profile picture of the author maxrezn
    1) Free, profitable, and a good learning experience.
    2) Calling local businesses to set up appointments for web design.
    3) Created lists from info free or scraped Google local
    4) Both. Best results were when I called.
    5) Odesk. He was from the Phillipines with good ratings and good English.
    6) I trained them.
    7) He just did what I told him.
    8) InfoFree.
    9) 1 month
    10) Yep. Lots of new clients.
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  • Profile picture of the author Mwind076
    Thanks, this is great! Trying to put together information to show what newbies think they know, but don't, and what they are up against if they fail to research. They are up against those that DO target, and DO know their market.

    I'd love more answers from others.
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    • Profile picture of the author jimbo13
      Originally Posted by Mwind076 View Post

      They are up against those that DO target, and DO know their market.
      Got that right.

      I've often thought reading things on this Forum that the term Internet Marketing is a misnomer as it seems to have lulled a great many people into seriously thinking they know about Marketing.

      They don't.

      By the way a 40 hour block intro TS trial with initial campaign strategy and review would be approx £1600 plus VAT (UK) upfront payment.

      Only after the trial ended would the real pricing kick in and 30 Day Invoicing should both parties wish to move forward.

      I was looking at your offering. Your $500 seems way off to me.

      So Melissa

      You have a great offer and no doubt can deliver what you offer, but are you sure you have the right Market?

      Dan
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      • Profile picture of the author Mwind076
        Originally Posted by jimbo13 View Post

        Got that right.

        I've often thought reading things on this Forum that the term Internet Marketing is a misnomer as it seems to have lulled a great many people into seriously thinking they know about Marketing.

        They don't.

        By the way a 40 hour block intro TS trial with initial campaign strategy and review would be approx £1600 plus VAT (UK) upfront payment.

        Only after the trial ended would the real pricing kick in and 30 Day Invoicing should both parties wish to move forward.

        I was looking at your offering. Your $500 seems way off to me.

        So Melissa

        You have a great offer and no doubt can deliver what you offer, but are you sure you have the right Market?

        Dan
        It is way off, it is less than HALF the normal price we would charge. That's explained in the offer as to why.

        Also, this is not "internet marketing" this is the "offline section" as my ad clearly states

        I would venture to say that the response we've received means we are totally in the right market.
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        • Profile picture of the author jimbo13
          lol - must be my English.

          Dan
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  • Profile picture of the author rbecklund
    1. Very cheap, fastest way to get results
    2. calling local (now regional) small businesses for seo & webdesign
    3. read what I could on WF about cold calling and watched some youtube vids
    4. I call
    5. na
    6. na
    7. na
    8. reference USA, A to Z database, scraper software - small businesses in specific niches that I wanted to target
    9. Ongoing, the amount of time/calls varies depending on my availability to make calls
    10. Yes
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  • Profile picture of the author Mwind076
    I think your statement "I've often thought reading things on this Forum that the term Internet Marketing is a misnomer as it seems to have lulled a great many people into seriously thinking they know about Marketing."

    Goes for ANY type of marketing, offline or online. Which is why we're doing the offer.

    I don't know the $ conversion but yes, it is low, and we have our pricing/payments/contract agreements in place for "normal" business, but those don't apply to the offer since it's something we are doing for a limited time. I do appreciate your statement and agree, most people don't know.
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  • Profile picture of the author Mwind076
    I would love some more answers on this!
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  • Profile picture of the author BarbaraMcKinney
    Hi Mwind076. Glad you brought those questions here and I'm happy to read some of the answers here. Thought all the while that many would have some negative feedback on telemarketing.
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    Helping IT firms generate IT sales leads through IT telemarketing lead generation services.

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  • Profile picture of the author Mwind076
    Glad you got some insight too! I always like to hear the pros/cons, but I too am surprised at the good reviews here. I love my job and it's great to see it working correctly for people, that will get those of us in "the business" more business!
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  • Profile picture of the author Rob28x
    I am a telemarketing noob, I know it's something that pays to do from what I have read on this forum, just do not know the first thing about it.
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    • Profile picture of the author kenmichaels
      Originally Posted by Rob28x View Post

      I am a telemarketing noob, I know it's something that pays to do from what I have read on this forum, just do not know the first thing about it.
      The number one first thing to do is ....

      Pick up a phone and start dialing... the rest you can learn on the fly.

      ===

      For you specifically.. if you the one who is thinking about cleaning garages...

      ===

      Hi this is ( your name ) , jim said you might have a garage for
      me to clean, I am quick, professional and can have it knocked out
      in just a few hours.

      I charge by the truck load, so i have to see your garage before
      i can quote you a price, is today @ 3 good for you?

      ---
      call the white pages in your area, spend 2-3 hours every monday
      saying JUST that, and you will be too busy cleaning garages
      to make any more calls the rest of the week.

      and to further enhance it... when your done with each job, ask
      them if they have any friends who can use your service
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      • Profile picture of the author bob ross
        Originally Posted by kenmichaels View Post

        The number one first thing to do is ....

        Pick up a phone and start dialing... the rest you can learn on the fly.

        ===

        For you specifically.. if you the one who is thinking about cleaning garages...

        ===

        Hi this is ( your name ) , jim said you might have a garage for
        me to clean, I am quick, professional and can have it knocked out
        in just a few hours.

        I charge by the truck load, so i have to see your garage before
        i can quote you a price, is today @ 3 good for you?

        ---
        call the white pages in your area, spend 2-3 hours every monday
        saying JUST that, and you will be too busy cleaning garages
        to make any more calls the rest of the week.

        and to further enhance it... when your done with the job, ask
        them if they have any friends who can use your service
        good advice but if he does that he'll probably sh*t himself once someone says "I'm on the do not call list, I'm filing a complaint... click"
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        • Profile picture of the author kenmichaels
          Originally Posted by bob ross View Post

          good advice but if he does that he'll probably sh*t himself once someone says "I'm on the do not call list, I'm filing a complaint... click"
          Probably, but i am old school. When your back is up against the wall.

          You do what ya gotta do.
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        • Profile picture of the author Mwind076
          Originally Posted by bob ross View Post

          good advice but if he does that he'll probably sh*t himself once someone says "I'm on the do not call list, I'm filing a complaint... click"
          I believe Bob and I are peas on a pod...this made me laugh. I regret that we don't train people in person so I can see that "oh sh*t"/deer in headlights look.
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  • Profile picture of the author Mwind076
    There is some amazing information here on the forum. You can search Telemarketing, Cold calling, Jason Kanigan (for sales/calls), John Durham (telemarketing) and even my posts, and that will get you started on some insight.

    As always, there are plenty of us willing to teach if you're willing to learn
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  • Profile picture of the author ambrking
    This is a great question. It is good to know that business still use telemarketing. It cannot be denied that it is one of the most effective ways to reach prospects.
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  • Profile picture of the author HAdrian1239
    1) What drew you to telemarketing? It's cheap and relatively easy. I can reach a lot of people if I am focused.

    2) What type of telemarketing were you interested in? B2B phone closes with low barrier entry and higher end upsells. I didn't go for appointments, or phone appointments this time.

    3) Did you do any research prior to beginning the campaign? What? Not particularly, beyond the niche, and the area. I can research like a madwoman, and I'm good at it, but I've found that if I do too much of it, it holds me back, sucks my time and I also get somehow invested emotionally in the business and how much I can help them... and then when they "don't get it" or say "no thanks" I get way more frustrated than I do if I'm just calling in a more blind fashion. I now save my core research for "interested" parties.

    4) Did you call or did you hire someone? Usually I call. I've hired people to call in the past, and it's usually been more trouble than it's worth... at least at this juncture.

    5) If you hired, how did you find them and what were their qualifications that made you hire?

    I've hired from Odesk.com, from a couple of work at home forums, and most recently a friend of mine who begged for a job. There are pluses and minuses to each I suppose. I tend to stay away from Odesk.com these days though... and in general, it's hard to hire people remotely and hold them accountable the way you would an onsite employee.


    6) Did you "train" them or did they give you advice how your campaign should go?

    In the overwhelming majority of circumstances, I trained them.


    7) Did your caller make suggestions to you on how to better your results? Did you listen? Why or why not? NA

    8) Where did you get your list/s? How did you come up with the list criteria? I've used Infofree (love it) and also scraping my own leads from Yelp/Google.

    9) What was the length of the campaign in days/months? Hours? Number of callers?

    The last guy I hired, I had him call for about 3 hours a day for 2 weeks. He was OK at much of the process, but would never ask for the sale, failed to follow up, and got very discouraged... while wanting to question everything from the script to the price point and everything in between.

    Usually, I will call anywhere from 100-250 calls a day when I'm running a campaign. In fact, I have a new pitch I want to test starting tomorrow, after taking some time off from calling. (I know you shouldn't do that... it IS hard to get back in the game!)


    10) Were you happy with the outcome/results?

    I've saved my *** more than a few times with cold calling, and it always works to generate revenue... but I am always looking to improve.
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    • Profile picture of the author bob ross
      Originally Posted by kenmichaels View Post

      Probably, but i am old school. When your back is up against the wall.

      You do what ya gotta do.
      Oh I definitely am with you on this. I happen to know a certain someone who calls lists of nothing BUT do-not-call registered prospects...

      Originally Posted by Mwind076 View Post

      I believe Bob and I are peas on a pod...this made me laugh. I regret that we don't train people in person so I can see that "oh sh*t"/deer in headlights look.
      haha right.
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    • Profile picture of the author Mwind076
      Originally Posted by HAdrian1239 View Post

      5) If you hired, how did you find them and what were their qualifications that made you hire?

      I've hired from Odesk.com, from a couple of work at home forums, and most recently a friend of mine who begged for a job. There are pluses and minuses to each I suppose. I tend to stay away from Odesk.com these days though... and in general, it's hard to hire people remotely and hold them accountable the way you would an onsite employee.

      Thank you for all of your thoughtful responses!

      This one always gets me when we have someone ask "if you aren't on a dialer/in house/not monitored, how am I supposed to hold you accountable, how do I know you are working?"

      Our response...(after our eye roll and "are you kidding me" thought) you don't have to hold people accountable if you hire the right people. If they are experienced or if YOU train them correctly (which is a whole other issue) you don't have to worry about this! As for us, we don't need to be monitored, because at the end of the week if we don't turn in what you asked for (and there were no issues I brought to your attention), then you will KNOW we didn't do our job, and you won't work with us the next week...and I want you to keep working with us! I don't understand why people micro-manage, if you don't trust others, then just do it yourself.

      This is NOT to you, but I wanted to hit on the issue of training. Too often we hear people that say "I trained my last caller" or "I'll train you" when they call us about making appointments for them. Wrong, so wrong. Unless YOU have done cold calling for years like I have, you have no business and no idea how to train anyone to do it. I'd also bet that IF you could train someone to do it, you'd just do it yourself because you know what you're doing. The fact is you are hiring me because of my abilities. I don't tell you how to make your product better, that's not my job, I don't tell you what to say in your appointment, I let you do your job. This blind leading the blind is what gets so many business owners in trouble. You can't train someone to do a job you don't know how to do, you can't monitor them either, because you won't know what to look for!

      That is all, rant over
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      • Profile picture of the author HAdrian1239
        Originally Posted by Mwind076 View Post

        Thank you for all of your thoughtful responses!

        This one always gets me when we have someone ask "if you aren't on a dialer/in house/not monitored, how am I supposed to hold you accountable, how do I know you are working?"

        Our response...(after our eye roll and "are you kidding me" thought) you don't have to hold people accountable if you hire the right people. If they are experienced or if YOU train them correctly (which is a whole other issue) you don't have to worry about this! As for us, we don't need to be monitored, because at the end of the week if we don't turn in what you asked for (and there were no issues I brought to your attention), then you will KNOW we didn't do our job, and you won't work with us the next week...and I want you to keep working with us! I don't understand why people micro-manage, if you don't trust others, then just do it yourself.

        This is NOT to you, but I wanted to hit on the issue of training. Too often we hear people that say "I trained my last caller" or "I'll train you" when they call us about making appointments for them. Wrong, so wrong. Unless YOU have done cold calling for years like I have, you have no business and no idea how to train anyone to do it. I'd also bet that IF you could train someone to do it, you'd just do it yourself because you know what you're doing. The fact is you are hiring me because of my abilities. I don't tell you how to make your product better, that's not my job, I don't tell you what to say in your appointment, I let you do your job. This blind leading the blind is what gets so many business owners in trouble. You can't train someone to do a job you don't know how to do, you can't monitor them either, because you won't know what to look for!

        That is all, rant over
        No No. I appreciate your "rant" even though it wasn't really directed at me.. LOL. I agree with you. I've run into a whole slew of "not the right kind of people" and it's led to me believing it's just easier and more productive to do it myself at this juncture.

        I know the kinds of people I want and need are those who don't need to be held accountable in any true sense... and that's awesome... because I am not a "micro manager" (I also hate being micro managed) and it actually frustrates me to no end when I walk someone through the exact process I use...

        Or when they "claim" to have an excellent skill set in whatever, manage to make it through some roleplay, ask decent questions and claim to understand... and then seem to choke, forget things, become unmotivated, or unable to follow directions.... and need hand holding all the way down the line. I don't have time for that type of over-lording, not to mention it's exhausting.

        At some point I would love to be able to build an infrastructure of reliable people that I can just let loose with some initial instructions, and trust they will get the job done while I check in intermittently and move on with other pursuits... but finding those people is a work in progress.

        I also found myself getting frustrated because some of the people I worked with so far couldn't think on their feet enough to answer basic questions about whatever product... and they would blow the flow of the call, and subsequently the potential for the sale.

        This is not exactly something to be exceedingly proud of... though it is entertaining... but from the time I was in school I could talk my way out of just about anything and come up with elaborate oral presentations with very little prompting even if I hadn't read the book/done the work...

        So much so that several of my teachers in high school signed my yearbook with something like "you always thought on your feet and were quick enough to get the job done, even if you hadn't done it. Your approach will always be memorable for years to come"

        I guess at least that aspect comes naturally to me, feeding off of whatever the other person is saying or might say... and I never really realized how something like that is actually a skill, which not everyone has innately...
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        • Profile picture of the author kenmichaels
          Originally Posted by HAdrian1239 View Post

          At some point I would love to be able to build an infrastructure of reliable people that I can just let loose with some initial instructions, and trust they will get the job done while I check in intermittently and move on with other pursuits... but finding those people is a work in progress.
          It is easier to create them then try to find them.
          If you want me to elaborate just ask.

          The reason i am even responding at all, is because you said the magic words.

          "I would love to be able to build an infrastructure"

          It takes some people a life time to say those words, after years and years
          wasting time trying to "find them"



          ---- edit
          wow, i just reread this and realized two things,

          A i sound like an A-hole
          B i sound arrogant.

          That was SO ... NOT my intention, i am not sure how to reword it..
          So i will let it stand, and hope my disclaimer softens the effect.
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          • Profile picture of the author HAdrian1239
            Originally Posted by kenmichaels View Post

            It is easier to create them then try to find them.
            If you want me to elaborate just ask.

            The reason i am even responding at all, is because you said the magic words.

            "I would love to be able to build an infrastructure"

            It takes some people a life time to say those words, after years and years
            wasting time trying to "find them"



            ---- edit
            wow, i just reread this and realized two things,

            A i sound like an A-hole
            B i sound arrogant.

            That was SO ... NOT my intention, i am not sure how to reword it..
            So i will let it stand, and hope my disclaimer softens the effect.
            Please do elaborate Ken. I always love hearing what you have to say. You and John have been incredibly instrumental in my success. I still have a long way to go though.

            I hopped on the phone the other day after like 2 weeks off (bad, bad idea as we know) and I sounded like a nervous, stuttering kid... it was quite sad... but I just gotta get my groove back.

            And for what it's worth, I didn't find your statement to be A or B above. You're fine... and what I said is true in the sense that, when I envision my company a year or two from now, and then on into the future... my intention is to build exactly the infrastructure we're discussing...

            OR at least be able to hire someone to do it for me... since I am not sure how I can structure my time to be able to do it... seeing as how at that point I'll most likely be in medical school.

            If I had focused, I'd be at that point NOW... but I didn't... I farted around like most everyone else on this forum, and took a while to get in gear... but perhaps there's still hope...
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          • Profile picture of the author John Durham
            Originally Posted by kenmichaels View Post

            It is easier to create them then try to find them.
            If you want me to elaborate just ask.

            The reason i am even responding at all, is because you said the magic words.

            "I would love to be able to build an infrastructure"

            It takes some people a life time to say those words, after years and years
            wasting time trying to "find them"



            ---- edit
            wow, i just reread this and realized two things,

            A i sound like an A-hole
            B i sound arrogant.

            That was SO ... NOT my intention, i am not sure how to reword it..
            So i will let it stand, and hope my disclaimer softens the effect.
            One reason what you are saying is true is because most people cant do something by faith unless they see others succeeding at it. Once you have a couple of winners in the room they raise the bar for everyone else. Otherwise you have a handful of newbies all sitting there confirming to each other that it doesnt work...So if you can develop those guys you are good to expand.

            Edit: I did overcome that once though... I started an office and hired five people , none of whome had ever said the pitch before... And I just gave the a 30 minute speech, handed them a pitch...and put 4 100 bills on the wall and said the first people who get sales get to take these down... luckily there was a coke head in the bunch and he got the first two off the wall like nothing! lol

            Then the rest followed.

            Ps. I also let them TO the closes to me for the first few days... so they pitched and transferred to me, and later transitioned to doing their own closes.

            Oooops

            Pps. I also generated my own incoming leads, so it wasnt quite a cold call. That little bunch started pulling 3-6 grand per day from day 1.

            We were selling an "opportunity" and I generated my leads "applicants" from monster.com, people would see our ad on monster, be redirected to a sales /qualification page, then fill out an app that confirmed they understood there was a cost to participate "If" they were hired/selected (Kens take way )....each telemarketer would get 25-50 leads per day.
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  • Profile picture of the author Mwind076
    I'm bumping this because I've referred 5 people to it this week for info. Seems there are lots of people out there that don't know where to start or where other people start with TM. You can't get great if you never get in the game!!
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