Marketing or Adverting in a Newspaper?

35 replies
Who is the Market now via Newspaper? I have not picked up newspaper in years?

If i wanted to market in the newspaper, who would that be?
#adverting #marketing #newspaper
  • Profile picture of the author desmond11
    Originally Posted by HeatherH View Post

    Who is the Market now via Newspaper? I have not picked up newspaper in years?

    If i wanted to market in the newspaper, who would that be?
    Classified ads still work well and have a decent ROI.
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    • Profile picture of the author iamrichard
      I agree! Many of my clients are doing marketing on Craigslist and they are doing pretty well with it

      Originally Posted by desmond11 View Post

      Classified ads still work well and have a decent ROI.
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      • Profile picture of the author HeatherH
        Originally Posted by iamrichard View Post

        I agree! Many of my clients are doing marketing on Craigslist and they are doing pretty well with it
        Yes, I currently use Cragislist for everything but lately there is so much scamming, I thought I better put the word out for offline advise. Thanks!
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    • Profile picture of the author HeatherH
      Originally Posted by desmond11 View Post

      Classified ads still work well and have a decent ROI.
      Wow! great to know, thanks..
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  • Profile picture of the author HeatherH
    Originally Posted by STaylor View Post

    I don't have a specific answer for that so will defer to the experienced but wanted to offer that the topic on my newspapers made easy thread touches on niche newspapers, so that may be an option to consider as well. Generally, traditional papers cover a general audience but will always have a lean. For example, where I live, our pitiful little weekly rag caters to uptight religious right uber conservatives, the prude librarian sorts and those are the reader base, according to the paper's POV. In reality, they're utterly out of touch with the residents here who are far more liberal and open minded. I'm not, but if I was opening up a strip club in town, it'd go over splendidly with 90% of the population, but the paper readers would have a meltdown

    Look at the tone and flavor of the articles and content to see what choir they're preaching to, and the ads for businesses will almost certainly reflect or support that POV. There won't be an ad for Sexy Legs Strip Joint Launching This Spring in my local paper without Church Row calling a lynching parade down main street ;-p
    LOL! that's hilarious...thanks so much for your very honest assessment of local papers, so true, but your right, looking at the tone and flavor of articles and content is an excellent advise. Have a great day!
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  • Profile picture of the author Mwind076
    We still recommend using Craigslist for marketing, there is a ton of scams out there, and you will get some crazy responses, but it's worth it to find a good client!
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  • Profile picture of the author chiwawa
    The problem is that there are lots of scammers on craiglist making it unsafe for marketing but its the best place to do marketing in my opinion.
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    • Profile picture of the author kevin timothy
      Originally Posted by chiwawa View Post

      The problem is that there are lots of scammers on craiglist making it unsafe for marketing but its the best place to do marketing in my opinion.
      This is why I am slowly transitioning to getting more content on Backpage. It's like a less strict Craigslist with a paid advertising option.

      I wouldn't discount newspaper advertising just yet. At least take the time to research circulation data on the respective publication first.
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  • Profile picture of the author Simoshere
    Originally Posted by HeatherH View Post

    Who is the Market now via Newspaper? I have not picked up newspaper in years?

    If i wanted to market in the newspaper, who would that be?
    Use the community newspaper. I live in a major city and no one advertises in the main paper but everyone puts an ad in the paper targeted to their neighborhood.
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  • I have been in business for years and over that time have tried newspaper marketing, and it wasn’t worth the money I spent, very expensive, very poor results, and in different market too.
    My but advice to use a mass audience like the internet which I get brilliant results all the time, and I have different products for different markets.
    Subject to what you budget is, you won’t go far wrong advertising on the internet.
    You did not mention what line of business you were in?
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    • Profile picture of the author Claude Whitacre
      I'm sorry, your question is so vague, it's like asking "Is food good for you?"

      Newspapers don't work if;
      You are selling something that is specific to a small percentage of the readership
      Your ad sucks. (This is usually the biggest reason)
      Your product does not match the demographic of the majority of readers.
      You pay the regular rate for advertising. (If you pay a low enough price, all ads work)

      Newspapers work if;
      What you sell is for a large percentage of the readership
      You pay a low enough price for the ad
      You write a great ad that sells
      Your offer is very time sensitive (nobody saves newspapers and reads them over and over again, like magazines)

      Middle aged people and older, a little more educated, make up the bulk of newspaper readers.

      There are lots of books on local advertising. If you could be more specific about what you sell, or what you have done in marketing up till now, maybe we could give a meaningful answer.
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  • Profile picture of the author kazim
    I do the marketing of social site for selling my products. I think social site is a good way for marketing.
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  • Profile picture of the author Matt121
    I think marketing through newspapers has lost its glory. A lot of marketing practices have shifted towards digital methods. Newspaper marketing is one of those methods that may have already bitten the dust...
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    • Profile picture of the author Mr. Subtle
      Originally Posted by Matt121 View Post

      I think marketing through newspapers has lost its glory. A lot of marketing practices have shifted towards digital methods. Newspaper marketing is one of those methods that may have already bitten the dust...
      It has to be terrible to be a NOOB and come onto a board like this and get bombarded with opinions and wonder what/who to believe.

      Yep, newspaper marketing has "bitten the dust." That's why this company has run this 1/2 page ad once a week for a dozen weeks all across the country earlier this year:



      Yep, newspaper marketing has "bitten the dust." That why this company has been running this 1/2 page ad almost weekly over the last few months:



      Yep, newspaper marketing has "bitten the dust." That's why this company has started running this new 1/2 page ad last week all across the country:



      Since it's fall, EdenPure is back running their full page ads all over the country. Here's their ad from today's paper:



      I guess these multi-million dollar companies never got the email PIKING "newspaper marketing has bitten the dust."

      Anyone here ever heard of Google? Guess what? They take out space ads in USA TODAY. Someone needs to give them a call and tell them: "Don't you know newspaper marketing has bitten the dust?" (LOL)
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      • Profile picture of the author Claude Whitacre
        Originally Posted by Mr. Subtle View Post

        It has to be terrible to be a NOOB and come onto a board like this and get bombarded with opinions and wonder what/who to believe.

        Yep, newspaper marketing has "bitten the dust." That's why this company has run this 1/2 page ad once a week for a dozen weeks all across the country earlier this year:



        Yep, newspaper marketing has "bitten the dust." That why this company has been running this 1/2 page ad almost weekly over the last few months:



        Yep, newspaper marketing has "bitten the dust." That's why this company has started running this new 1/2 page ad last week all across the country:



        Since it's fall, EdenPure is back running their full page ads all over the country. Here's their ad from today's paper:



        I guess these multi-million dollar companies never got the email PIKING "newspaper marketing has bitten the dust."

        Anyone here ever heard of Google? Guess what? They take out space ads in USA TODAY. Someone needs to give them a call and tell them: "Don't you know newspaper marketing has bitten the dust?" (LOL)
        HA! I can't believe you saved the same ads I did.
        Yeah, the next poster will ask "Is radio dead?".
        The answer I give to that kind of question is "It's dead if you're brand new and have no idea what you're doing"
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        • Profile picture of the author writer2009
          Hey Claude,

          I tried to download your selling local advertising pdf, but I was taken to a page that said I could not access it.

          Any suggestions?

          Thanks
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          • Profile picture of the author Claude Whitacre
            Originally Posted by writer2009 View Post

            Hey Claude,

            I tried to download your selling local advertising pdf, but I was taken to a page that said I could not access it.

            Any suggestions?

            Thanks
            I just clicked on the link and it worked fine.
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          • Profile picture of the author dave147
            Originally Posted by writer2009 View Post

            Hey Claude,

            I tried to download your selling local advertising pdf, but I was taken to a page that said I could not access it.

            Any suggestions?

            Thanks
            You need to be a war room member to get it
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            • Profile picture of the author writer2009
              Originally Posted by dave147 View Post

              You need to be a war room member to get it

              That explains it.

              Thanks.
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  • Profile picture of the author Gaurav00
    I think it's much better Email marketing and SMS marketing......
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  • Profile picture of the author bob ross
    MS is dead on here. I'm sad that this year I haven't seen any Amish heaters (just the edenpure ones). The copy on the Amish heaters was incredible, it really made it seem like the Amish were hard at work designing these heaters, complete with hiliarious pictures of amish people carrying the heaters to "the big city" on their horse and buggy.

    You could see their glued-on beards in the pictures too.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by bob ross View Post

      MS is dead on here. I'm sad that this year I haven't seen any Amish heaters (just the edenpure ones). The copy on the Amish heaters was incredible, it really made it seem like the Amish were hard at work designing these heaters, complete with hiliarious pictures of amish people carrying the heaters to "the big city" on their horse and buggy.

      You could see their glued-on beards in the pictures too.

      I know the guy well who brought Edenpure heaters to Ben Suarez in Canton Ohio. His name is Julius Toth. He also wrote some of the early ads. The headlines are classic and if you read the ads, you'll see a template for high dollar direct selling by mail order. Brilliant marketing.
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  • Profile picture of the author RedShifted
    I use Craigslist and love it (most of the time that is). Newspaper I've been dying to use for a while now but just haven't. Backpage I never thought there was any real traffic on. I know thats ignorant to say, but I feel like my time is better spent trying to saturate CL rather than dividing between CL and BP.

    One of these days I will have to test it though. Just to see what all the fuss is about.
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    • Profile picture of the author sandalwood
      Newspaper advertising is no longer at its heights. Yes, there are companies still printing 1/2 page ads as evidenced by a previous poster and yes, your ad might suck so you don't get results like another poster said but overall one could say newspaper advertising is in a moratorium phase.

      I think I read that in one of the DM magazines I get. The reason, according to me, newspapers are dying and losing readership is they are no longer as relevant as they used to be.

      Local news is available on yahoo! for example so why should I pay my local rag a monthly subscription? The heck of it is the yahoo! material is taken directly from my monthly rag. I get it for free on yahoo! but my local paper wants me to pay for it whether I get it on my doorstep or online.

      Does newspaper advertising still work? Yep, that's where the 'your ad sucks' advice comes in. The three copies posted were copies of work done by professionals. Your copy wasn't done by a professional. You probably wrote it and wrote from your perspective and not the client's. Oh well, so much for your ad.

      Another poster mentioned classified ad newspapers. In our area, the CA paper has over 100,000 proven distribution. The local paper claims 40000. The CA paper is 1/4 the cost. Tell me which one you'd pick for your advertisemnt.

      Someone else said they do biz on CL. I think free is hard to beat. Could be wrong about that but don't think so. Both CL and CA have targeted audiences. You don't have to think too hard about either. With the regualar paper, well, they target everyone.

      Where do you want to spend your dollars? I don't know but I bet you do.

      Hope this helps.

      Tom
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  • Profile picture of the author SJJPFTW
    I have never had great results with it.

    I have run half page, full page, colour, b&w, pretty much everything imaginable and I have sworn off newspapers. Each time I did it I found myself spending way more than got returned.

    They still work for some people, but not for me, and they are expensive for what you get IMHO.
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  • Profile picture of the author ilovemedia
    Not quite sure what market still looks through the newspaper for classifieds, but I guess that's just because it's so much more convenient with the internet around. Still, print advertising is not dead yet I don't think, though people are wondering where it's headed. Check out this article Print and Advertising: Where It’s Headed « Small Business News, Blog and Resources
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    • Profile picture of the author ewenmack
      I've built and sold businesses purely on the back of newspaper classified advertising.

      Then again, I knew how to write damn good responsive ads.

      Best,
      Ewen
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  • Profile picture of the author jamtrading
    to be honest my experience of newspaper adds is very poor not so many respond these days although it depends on what you are advertising, mainly an older audience (broadsheets) or non tech people (tabloids, builders etc) are the audience
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  • Profile picture of the author neonfinkiejack
    So many Online reference sites site will Promote your news to People like News Paper..
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  • Profile picture of the author aduttonater
    I use both online classifieds and newspaper. To get a good quality ad, would cost you any where from $50-$250 per month around my area.
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  • Profile picture of the author FreeMeal
    I work in newspaper advertising, both local and national, and I can tell you that the amount of people/businesses who advertise is dropping drastically, and continues to do so every single month. The future is not bright for the newspaper industry unless they adapt quickly.

    Having said that, that's not to mean that advertising in newspapers doesn't work anymore. Businesses just haven't got the money to pay for it. Circulation for regionals in the area I live and work has remained pretty much the same for many years. So it still could be worth the effort to take out an ad in a local paper.
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  • Profile picture of the author TyBrown
    I recently had a client that was so happy that she put an ad for my company in her local paper for a month. It resulted in a few leads but no sales. I feel like the ad was good but perhaps the problem was my copy?
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  • Profile picture of the author jimenywo
    Have also worked in newspaper (natl and local), also in magazines (natl and loc)...and now run a local free mag. Could write an epistle on this topic.

    Paid newspapers for a local market at one point in time were the only show in town, which is why they could charge so much. They worked because consumers basically had limited outlets for local businesses ads (which years ago were not all franchises). For certain categories they are the way to go. For example franchise/regional ads. Also great creative like Mr. Subtle and Claude W discuss will also win the day...just would have a concern that the average advertiser would never author such great copy. So while some circulations are still high (though much less than years ago) and do work for some, they simply dont work across the board the way they once did. Biggest reason: consumers have too many options. I started a printed local coupon effort last spring, which I had great success in selling in, but it just didnt perform. Why? Because my market is saturated with 5 other coupon efforts, newspapers and much more. Having said all of that, there is a paper that continues to soar...the WSJ. They own the financial audience. This leads me to targeting a specific demo, which for an advertiser of your size is where I would recommend you put money. Keep in mind that most papers are "general interest" and you'll probably get a better bang for your buck if you find a pub which aligns with your audience.

    One more point to make is that folks still read print. Circulations bear this out. From an ad perspective, it provides great support for a web or broadcast effort. For local advertising, nothing by itself will reach a full audience.
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  • Profile picture of the author freeadstime
    It depends you are targeting. If your service or item is for older people, then go for the paper advertising. If the target audience is under 40 years, sure stick with the whole online idea.
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