Great Direct Response Letter example

by 9 replies
12
Of all places, coming from a car dealer.

See how targeted it is.
Directed to the owner of a year, model and make of a car.

Told when specials are ending.

Very personal through hand writing.

Gives a great reason why the offer is made,
out of stock

A keeper for your swipe file.

Best,
Ewen

#offline marketing #direct #great #letter #response
  • Funny, a local Honda dealership sent these very letters out just last summer..obviously with the offer for Hondas.
  • Thank you!
  • Thanks, something for the swipe collection!
    • [1] reply
    • Hey Ewen,
      thanks for the share ........

      .... your swipe file can never be TOO big
  • I love to see advertising and sales messages that are professional and believable. This will help me with one of my projects. Thanks!
  • I've gotten similar letter from local dealers multiple times. Locally this method is pretty common. I don't know the response rate but it looks good and keeps getting used so I assume it is good.
  • I like the angle it takes. Somebody give some ideas on how this approach can be modified to market our "off line" stuff.

    Im thinking the ugly website approach for example find some ugly websites and write a note about how we are looking to give makeovers to show what can be done. We are look for 10 businesses who would like to get a makeover at a tiny fraction of the regular price if they would be willing to participate with before/after pics and testimonials.
    • [2] replies
    • I like the approach, but more the targeting. They have a nice
      little 'take away' with a deadline.

      I would assume this could get some butts in the door
    • Banned
      Eddie is on to something. Two birds with one stone. Build public case studies, and generate new clients.
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