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Great Direct Response Letter example

by ewenmack
9 replies
Of all places, coming from a car dealer.

See how targeted it is.
Directed to the owner of a year, model and make of a car.

Told when specials are ending.

Very personal through hand writing.

Gives a great reason why the offer is made,
out of stock

A keeper for your swipe file.

Best,
Ewen

#direct #great #letter #response
  • Profile picture of the author 300SMG
    Funny, a local Honda dealership sent these very letters out just last summer..obviously with the offer for Hondas.
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    Don't focus on the money - focus on the plan!

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  • Profile picture of the author Diclky
    Thank you!
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  • Profile picture of the author Baadier Sydow
    Thanks, something for the swipe collection!
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    Baadier Sydow
    Budget Furniture

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    • Profile picture of the author BizInsiderClub
      Hey Ewen,
      thanks for the share ........

      .... your swipe file can never be TOO big
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  • Profile picture of the author mvwolf
    I love to see advertising and sales messages that are professional and believable. This will help me with one of my projects. Thanks!
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  • Profile picture of the author Aaron Doud
    I've gotten similar letter from local dealers multiple times. Locally this method is pretty common. I don't know the response rate but it looks good and keeps getting used so I assume it is good.
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    Aaron Doud - Sales & Success
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  • Profile picture of the author Eddie Spangler
    I like the angle it takes. Somebody give some ideas on how this approach can be modified to market our "off line" stuff.

    Im thinking the ugly website approach for example find some ugly websites and write a note about how we are looking to give makeovers to show what can be done. We are look for 10 businesses who would like to get a makeover at a tiny fraction of the regular price if they would be willing to participate with before/after pics and testimonials.
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    Promise Big.
    Deliver Bigger.
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    • Profile picture of the author Irish Intuition
      I like the approach, but more the targeting. They have a nice
      little 'take away' with a deadline.

      I would assume this could get some butts in the door
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    • Profile picture of the author abbot
      Banned
      Originally Posted by Eddie Spangler View Post

      I like the angle it takes. Somebody give some ideas on how this approach can be modified to market our "off line" stuff.

      Im thinking the ugly website approach for example find some ugly websites and write a note about how we are looking to give makeovers to show what can be done. We are look for 10 businesses who would like to get a makeover at a tiny fraction of the regular price if they would be willing to participate with before/after pics and testimonials.
      Eddie is on to something. Two birds with one stone. Build public case studies, and generate new clients.
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