Spy On Newspaper Ad Reps Making Sales...Lessons Easilly Transferable
The BIG idea isn't selling advertising,
it's helping them lift response rates through better ads.
They explain the medium isn't wrong, it's the bad ad.
The prospect has a light-bulb moment then the ad rep goes away and produces a new one and shows it.
Ad rep explains why each element is in place
and then the prospect warms even more to it.
Prospects is motivated to run the ad and rep takes the order,
but never the first.
Ad rep gives reason why a bigger ad and more frequent will work better.
Prospect agrees and deal is done.
Nice!
Here's what this trainer does...
Driving Serious Newspaper Ad Sales In A Recession
Newspaper Advertising Sales Training and Newspaper Association Speaker Bob McInnis and Associates Response Oriented Selling
DesignYourAd Newspaper Ad Production
Outsourcing Ad Production Services For Newspapers
Best,
Ewen
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The Money Ferret Finance Article Directory
The Money Ferret Finance Article Directory