What about this to approach to making maing money...

by Brian Boyd Banned
2 replies
I know a guy (he's a competitor but now a friend) who is pushing an inexpensive website package to businesses with direct mail....He's also getting these businesses on the backend with a monthly reoccurring hosting fee.

Seems like a good way to build a residual income....Anyone else doing something similar?

Thoughts?
#approach #maing #making #money
  • Profile picture of the author Aaron Doud
    Who is doing similar?

    Well Yellow Pages for one. They have a whole website product that is designed around this strategy. I'm sure this one product offering is making them millions.

    Anyone doing a directory is basically doing this as well. John has spoken here several times on how well directory listings have worked for him. He made millions with them.

    If you can use a template to make a basic website in very little time why not sell these basic sites for $299 with say $20/month hosting? You can always upsell the clients. Wouldn't they like a mobile version for just $299 more? Or maybe they need a whole custom website. For that you might quote them $10k.

    This is why I think everyone selling website should have a basic option. This makes a great answer to the question of prices. "We have basic websites starting at $299. Before we discuss pricing though I would like to ask more questions to understand your business and how the services we offer can be profitable for you." Answer and redirect.
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    • Profile picture of the author Brian Boyd
      Banned
      Originally Posted by Aaron Doud View Post

      Who is doing similar?

      Well Yellow Pages for one. They have a whole website product that is designed around this strategy. I'm sure this one product offering is making them millions.

      Anyone doing a directory is basically doing this as well. John has spoken here several times on how well directory listings have worked for him. He made millions with them.

      If you can use a template to make a basic website in very little time why not sell these basic sites for $299 with say $20/month hosting? You can always upsell the clients. Wouldn't they like a mobile version for just $299 more? Or maybe they need a whole custom website. For that you might quote them $10k.

      This is why I think everyone selling website should have a basic option. This makes a great answer to the question of prices. "We have basic websites starting at $299. Before we discuss pricing though I would like to ask more questions to understand your business and how the services we offer can be profitable for you." Answer and redirect.
      Thanks Aaron-

      It's an interesting concept that I know he is doing well with...It seems that there is still a lot of "meat on the bone" if you will. Companies that need a new, fresh look or that don't have a website at all are eating these things up.

      To me, the most intriguing part of the whole business model is the potential for residual income by providing hosting...Add that in with any cross-sell / upsell opportunities that you may offer and the lifetime value of a new client could be thousands of dollars.

      I totally agree that everyone selling websites should have a basic option. In my opinion, not having an inexpensive, basic option is very "short sighted." Sure, you're not going to make as much upfront but you are potentially losing out on thousands on the back end without it.
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