Loving my new Business model, but it's just not loving me back! Any ideas what I can do better?

How exactly does this model work?
What do I get and what is my investment as a beauty parlor owner?

It's not a business model until you're generating business.

You're seeing the harsh reality of business, how difficult it is to make it without some kind of decent budget.

Why do you love the model if it isn't working? Is the problem, that you jump around too much? I personally don't know too much about this type of model, so I may not be much help. Although, I know marketing, and I know how to get clients. You need to get in front of your potential clients, and present this in a way that it will click.

Linkedin, might not be enough. Have you tried calling? Walking in to these places? Bob Ross has a new WSO out that he sent me before he released it, and that will allow you to be able to do postcard marketing, for free. Check it out..

I know the model she is speaking of....

You get business owners to pay a monthly fee for a newsletter.
So, they pay you xx in exchange for a newsletter they in turn send to their clients in order to continue to communicate with them. If that makes sense.
She sells a pretty much done for you newsletter to business owners. They can make a few tweaks like adding their logo, and them turn around and distribute it.

What are you saying in your email?
Have you cold called?
How did you decide on the beauty niche?

Karen,

Many retail businesses have tried newsletters before without much success. Their failure is mainly due to not puttting in the time after they get people to sign up or not having enough people to sign up to make it worth it.

I am not sure how you are advertising but don't advertise it as a newsletter service. Advertise suggesting how you can bring in more customers and continue to have repeat customers for a business. Customers or leads as many call them is what the business really wants.

Since you have tried mobile, I would suggest you use QR codes to get the retailer's customers to sign up. Coupons are big right now and many retailers place coupons in bags as bag stuffers to get the customer to come back. Once the customer signs up allow them to start receiving coupons on a weekly basis.

Now you have a mechanism for the customer to sign up and a new service to offer to your retailer. Retailers will like this proposal becuase they are getting what they want, New and Returning Customers. Once you have them sold on that then just simply tell them you can offer a newsletter once a month for an additional fee.

Let us know how this works for you.

Michael

@ Michael
That seems kind of backwards doesn't it?

Why would she help them get people to sign up to a newsletter they don't have?
Shouldn't it be the newsletter, and then help them get signups?

It's not a shocker...I'm going to recommend that since you KNOW you are in the beauty niche, you CALL THEM and set an appointment to sell yourself. Do it over the phone, or in person, but set the appointment, then call them back when they have set aside time, or go in. For those interested, don't leave the appointment without a commitment and a payment. No tirekickers! (Thanks JD)

$200 in 5 weeks working 3 hours a day? That is really terrible.

Didn't you notice that Dan Kennedy aimed his newsletters at VERY high end, expensive professions such as Dentists, Chiropractors, Plastic Surgeons etc? That was the key with his model. Work 3 hours a day writing EXTREMELY good copy for the newsletters, make his clients more clients and bank tens of thousands.

I think this is the hard way to make money (Selling cheap newsletters to low profit businesses). If you are using LinkedIn only, you would make alot more money selling outsourced websites for $800-$1000 a pop and making $600-$800 per sale profit, IMO.

Brian?

Ben?

Can these guys chime in with a pointer or two?

Hugh