People caring more about their "image"
than connecting with potential clients and making sales.
Here's an example to show what I mean.
Many years ago when I was in the lawnmowing game,
I woman called off my ad.
She said she narrowed me down to one of three likely people.
Arrived the next day at her place on time.
Now picture this.
She walks towards me while I'm still in my car.
Car is beat up.
Rubbish falls out of it from the passengers door onto her drive.
I crawl out of the passengers door because I can't get out of the
Hadn't shaved for about a week.
Had dog shit on my pants.
And they say first impression is everything!
In which case I would of failed...BIG time...right?
Here's what's more important than a "professional" look and image.
They want to know that you understand and care about their situation.
That's what I did.
Not coming off as a wimpy counsellor type though.
Anyway I got the contract at a higher price than the other two.
Both were branded and had the look of professionalism at first glance,
but they were cold.
A few weeks later she put up her payment and later down the track
I bumped up the price again.
Not sure whether it's an ego thing or lack of self confidence
of people putting more importance on how they look than on
just getting sales.
Could be a sign of over compensating for lack of inner self worth.
Who knows, it just happens.