My sister has a photography business, how do we market?

50 replies
As stated above, she has photography business.

I need smart idea to market.

I'm thinking: who can she partner with?

Any ideas?
#business #market #photography #sister
  • Profile picture of the author rockong
    Build a website of her work. Any photos she takes, post it up on Instagram. Drive in loads of traffic
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  • Profile picture of the author kebertt
    Social Media is definitely an option - Instagram and Pinterest are the 2 websites that come to mind when thinking about pictures/photography, but it may be difficult to tap into the local market using these methods.

    I recommend going the SEO route, and ranking for keywords her potential customers are searching for. Specifically, think about what type of photography she does. Does she take wedding photos? Family shoots? The list goes on...
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  • Profile picture of the author d0rhk
    Market on classified ad websites like CL and Kijiji.
    Word of mouth to family to start the ball rolling
    Do some charity work at an event, hand out business cards
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  • Profile picture of the author Mwind076
    Get her out at wedding expo's, have her attend any bazzaar, craft shows, etc. Have her go to real estate offices and offer to take pics for them of homes, and agents for their business cards etc.
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  • Profile picture of the author philboy uk
    What sort of photography work, wedding, corporate, family portraits, boudoir ?
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    • Profile picture of the author KrystenRae
      Firstly, she should create a Facebook page for her business and invite all her friends and family to 'like' the page. If she doesn't have a large portfolio yet, have her take a number of photos and edit them in two unique ways using photoshop so that they appear slightly different. Have her post both versions of each photograph in an album entitled "Which versions do you like better?". Her Facebook fans will 'like' or comment underneath the version of the photos that they like the best, thereby creating buzz on Facebook as friends of friends will see this activity.
      She could also approach local businesses and offer to do a free photoshoot in contest format for the patrons of that business. The business owners will appear to be providing their patrons with a contest for a free photoshoot (which they will appreciate), and it will generate both word of mouth for the photographer, as well as added experience for her to add to her portfolio. Be certain that she has permission to post these photos to her Facebook page, and then tag any and all people who are in the photos.
      A referral system always works great as well. Refer 5 friends, receive a free shoot, etc.
      Hope that helps!
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      • Profile picture of the author RyanLester
        Right now, we are looking at partnering with various people in various industries. For example: approach a wedding/bridal store and build a partnership with them (a 30/70 profit split). The only thing with weddings is that you are most likely to only work on a Saturday and Sunday (or may a Friday evening).
        Being diversified means she can work all week, so the real estate idea is a nice one. Fashion designers (she loves fashion photography).

        Any more ideas guys and girls?
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      • Profile picture of the author midasman09
        Banned
        1) Make a "Bride's Wedding Guide" - doesn't have to be fancy...there are many of these available online. 20 to 30 pges. Then, deliver copies to local Jewelers to GIVE to people who buy, "ENGAGEMENT RINGS"!

        2) Visit "County Clerk's" office and ask for list of recent "Wedding License" buyers.

        3) To prospective "Wedding" prospects....offer "INSTANT WEDDING PHOTOS"!
        Which is;
        a) have an assistant take "Digital Photos" (Candids) during and after ceremony
        b) set up a website where you will upload the Digitals the day after the wedding so that people who could NOT get to the wedding or reception, could SEE some photos of it.

        Don Alm
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        • Originally Posted by midasman09 View Post

          1) Make a "Bride's Wedding Guide" - doesn't have to be fancy...there are many of these available online. 20 to 30 pges. Then, deliver copies to local Jewelers to GIVE to people who buy, "ENGAGEMENT RINGS"!

          2) Visit "County Clerk's" office and ask for list of recent "Wedding License" buyers.

          3) To prospective "Wedding" prospects....offer "INSTANT WEDDING PHOTOS"!
          Which is;
          a) have an assistant take "Digital Photos" (Candids) during and after ceremony
          b) set up a website where you will upload the Digitals the day after the wedding so that people who could NOT get to the wedding or reception, could SEE some photos of it.

          Don Alm

          Do you actually think the county clerk will release the names of recently married people to anyone who comes around. Have you not heard of privacy laws?

          Plus these wouldn't be good prospects as they Already got married!
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  • Profile picture of the author betterwtveter
    I myself used to have a local construction business selling chicken coops and dog houses. It was very successful due to personal face to face marketing. See if she can go to local business such as drug stores, hardware stores, or local grocery stores to have flyers posted.
    If you want this to be web based. Submit her business to local search sites such as google local, yellow pages, and so forth. When you submit her business in those sections, write blogs and make videos showing her work and use keywords on the blog relating to photography and local town names. Google loves it when blogs mention local references.
    Gives these pointers a try, good luck.
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  • Profile picture of the author philboy uk
    has your sister claimed her google plus local listing and then linked it to the google plus business page ?
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  • Profile picture of the author neighborhub
    Depends on how local you want to get in terms of the market. If you are targeting the local market then I would say to start with churches, bridal shops, and particularly schools.

    We have seen local photographers offer digital photo albums for download (vs independent licensing) and utilize social media to push the pictures given the engagement level when people begin to share the photo's. Just make sure you have documented the freedom to use any photo's for marketing.

    Your picture sharing ability will showcase what makes you unique and grow your following quickly.

    Hope that helps.
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  • Profile picture of the author rait56
    1st build one kind of blog or website related photography then u can also marketing this one..
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  • Profile picture of the author OutsourceFactor
    You probably need to put the pictures out there. Like everybody suggested, do a blog where people can see what she can do (portfolio). That way, you already have a place to redirect people to when you're doing other forms of promotion. Try: Pinterest, Instagram, and Tumblr

    Mea @ OutsourceFactor
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  • Profile picture of the author kundi
    Just make her a good website and get her some local exposure through social media
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    • Profile picture of the author SteveSki
      If you want to know the secret to getting all the photography clients you will ever need without needing a website, phone or business cards and without ever paying to advertise or engage in silly marketing tactics like posting offline flyers or looking to the internet to get clients PM me to learn the best kept secret in the picture industry.

      Cheers,
      Steve
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  • Profile picture of the author jamtrading
    she should get herself up on social media and run a competition to win free wedding photos, if she does a good job she will get many referrals from this, also she should attend as many fairs and expos as she can get the word out there and get as many people as possible to follow her work on social media, photography is a goods one to market as it is a very visual product, once people see the quality of her work they will give her a try
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    • Profile picture of the author Vi22
      Try to find someone with a big client list and try to persuade him to endorse you. You can pay him on % of how much he has sold.
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    • Originally Posted by jamtrading View Post

      she should get herself up on social media and run a competition to win free wedding photos, if she does a good job she will get many referrals from this, also she should attend as many fairs and expos as she can get the word out there and get as many people as possible to follow her work on social media, photography is a goods one to market as it is a very visual product, once people see the quality of her work they will give her a try
      Great idea!
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  • Profile picture of the author Metrix9
    The best place for you is Instagram.
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  • Profile picture of the author fiverrfreak
    Create a facebook page of her business and get people to like it, let her go for events like weddings and give out cards, go on social media sites like twitter and make friends then put up your job and contact info in your bio. Something else you shouldn't forget, word of mouth. It is very important to talk to as many people as you can about the business.
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  • Profile picture of the author msu
    I'd get active on Pinterest - it's made for images and there's a Gifts section (useful if she's selling prints online).
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  • Profile picture of the author bobmcalister
    pininterest, instagram and youtube...make a 'video' of her prints...need 'cute' pics of kids and dogs and cats etc...the video will rank quickly if seo is done correctly. You didnt mention where you are located so we couldnt do a real research report for you , so just check out the number 1,2,3 on keyword searches, and copy what they do and then do more...good luck !
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  • Profile picture of the author Oswald Joshua
    You need

    1. Website
    2. Facebook/Google page
    3. Money to market your business
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  • Profile picture of the author watsonovedades
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  • Profile picture of the author BadMab
    At a bare minimum she needs a site and a Google+ page. We use photographers at my 9-5 for product pics. Have you thought of marketing to local businesses at that angle?
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  • Profile picture of the author BarbaraMcKinney
    Yes, the first thing she should do is to make her own website where she can put all her works. After that she can make a list of wedding/bridal store owners and try to approach them via phone and let them visit her website. To increase her website visibility, she can utilize the benefits of social media.
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    • Profile picture of the author IMguy123
      Get on with Google as an official photographer..see here For Photographers ? Business Photos ? Google Maps

      promote herself as a trusted Google photographer
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      • Profile picture of the author midasman09
        Banned
        From my post above - 2) Visit "County Clerk's" office and ask for list of recent "Wedding License" buyers.

        Sorry....every month OUR "County Clerk's Office" GIVES THE "WEDDING LICENSE LIST" to our local Newspaper and the names are available on the Newspaper's Website!

        Don Alm
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  • Profile picture of the author Brent Young
    Start a blog
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  • Originally Posted by RyanLester View Post

    As stated above, she has photography business.

    I need smart idea to market.

    I'm thinking: who can she partner with?

    Any ideas?
    Build FB fanpage , put your/her best pictures + set some PPC advert to build audience
    You can also partner with wedding shops , limo rental companies
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  • Profile picture of the author Romeo Caporaso
    Approach people with bad linked in pics with a business photo shoot.
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    Romeo Caporaso is a tax agent and small business owner in Australia. I have successfully used wordpress websites to gain new clients in my small business and am passionate about helping other businesses do this too.

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  • Profile picture of the author NewParadigm
    a good market is newborn/baby market. Target pregnant moms early at maternity shops etc...
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  • Profile picture of the author damongreene
    Fastest way to get business. Create a killer offer/discount and send out a direct mail postcard to your local area using the post offices EDDM program. You can send to about 1k households for about 600 bucks. You get a 1% conversion rate if you have no clue what you're doing. With good copy and a killer offer you can do about 2-3% ... Great copy and offer you can do more.

    So on the low end you can get about an extra 10 folks calling you ... then you have to close them so that's a potential 10 clients.

    Then make sure to promote the website and have a lead capture on the website offering either information or a good discount for signing up, you can probably capture a few leads you can nurture. Re-invest some of that money into another area or target a specific industry while you build your website portfolio and work on SEO.
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  • Profile picture of the author Michael Ten
    Have her connect with her local SCORE office and SBDC (Small Business Development Center related to SBA).
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    • Profile picture of the author willz605
      Many great ideas here......

      If your sister is any good....try this if she is just beginning.

      ****Free engagement shoot**** Try before you buy! No purchase necessary.

      Then, upload the pictures to your favorite photo sharing site and have your client view them. If the pictures are awesome, no doubt your client will purchase them.
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      • Profile picture of the author DABK
        Have her think about businesses where it is the custom to take photos, especially regularly.

        My idea: twice a year, in my area, elementary schools have a class photo for every class; and individual ones for every one in every class. Same studio does several schools.

        They seem to average $14 per kid each time they show up... The nearest school has 600 kids... This suburb/school district has 4,687 students.

        I don't know how many days they come to the district schools to do the job. But they do it 2 times a year... Their biggest package involves some 24 photos (most wallet size, a couple of portraits and a few other odd sizes) and cost $44.
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  • Profile picture of the author redcell1
    SEO
    PPC
    Craigslist Ads

    This can get you clients in her area today or tommorow. Everything will require a longer time commitment.
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  • Profile picture of the author winz
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    • Profile picture of the author Vikuna2009+
      I still have no clue as to what kind of photographer she is and what kind of photos she likes/is best at, taking. Knowing that, there's your starting point. Being a Jack of all trades, Jill in this case, does not set you apart. Like everything else, she needs a niche. Besides, equipment may vary depending on the type of photography.

      Most advice so far is getting her online, which of course helps but honestly, how often do you search for getting your photo taken by cruising online? Facebook is great for marketing herself online though.

      Try to think outside the box, like finding a nice, upscale restaurant that does Sunday brunch. Set up an area aside from the main dining and offer to take free photos, then for them to get their free photo, they need to schedule an appointment to view the thumbnails in private. building a personal relationship and then giving one free enlargement will make people order more AND pay for it. Plus, she will get referalls.

      Not to talk about the buzz the restaurant now gets because they are offering something nobody else does,

      Eva
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  • Profile picture of the author davidreese
    There are lots of great ideas. I would suggest you also target local theater groups, comedy groups and improv groups. If you can partner with a local acting schools you can get get constant referrals from their classes.
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  • Profile picture of the author Joni D
    My daughter is a self taught photographer, she joined a photographer group when she shared a studio in a building of photograpers. They all connected on FB and commented on each others photos so multiple people were seeing eachothers work. She then had a free photo session giveaway and they had to friend her and say why they should win, or whatever the contest.
    She always posts a couple of photos from each session ( with logo copy- write) as an example of her work and comments on the photo, why she likes it and invites others to do the same. She has one giveaway every season. After she built a following of customers and photographers she did a 2 day 8 hrs a day photo training course ( for $1200) and is sold out every time and still does it about 3 times a year. At first it was for those out of state only as she wanted to be the newborn specialty of the city wide area. I think now it's for those about 200 miles away. People are on waiting lists to get into her training. ( she taught herself photograpy, except for 16hr course for newborns-
    so don't be limited by training but excel with your talent) She also included how to do the paperwork and business aspect of running a photography business. Then the comments on FB page flourished even more. All she has to do is post a special for a Saturday photo shoot and fills up within hours. All she does is FB and a blog and she can't keep up sometimes with all the appts. For more info check out http://www.jmphotomn.com
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  • Profile picture of the author Bayo
    Keep things simple and follow evergreen marketing systems based on written goals she has for her business - You can't improve what you can't or don't measure is what I teach my offline marketing coaching students.

    The very first thing she has to do is determine her target market. That's not something anyone else can do for her. You might be able to help her with this since you're into marketing.

    I would recommend also that she actually creates a simple marketing plan (as opposed to just trying to do things as she feels included whenever she wants to).

    Her marketing plan needs to make her visible to her ideal customer/clients or else she'll be her own best kept secret.

    She needs to get her ideal customers interested enough to discuss assignments with her because it's one thing for her to be visible to her ideal customers, but it's a totally different thing altogether for them to be interested in hiring her to provide services.

    That's what I'd like to share with you for now as setting her foundation.

    In the interim she should get in touch with people that offer complimentary services so she isn't sitting on her hands while building this can't skip foundation.

    Best of luck.

    BAYO
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  • Profile picture of the author ronorr
    Can you JV with stock art websites or post some of the great quality photos on pinterest? Can you work with wedding planners and do some weddings photos and get your name out there? I have seen photography people who see people take photos at bars and it ends up on the bars facebook page and probably gets shared on facebook. I personally get a lot of great photos shared on my facebook page.
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  • Profile picture of the author charmloverocks
    If you can do all the rest suggestion then your sister business should be in great position now but no matter how smart the suggestion if no effort and determination to actually achieve your goal these suggestions will be useless.

    To summarize all the suggestions:
    1. Attend Exhibitions Photography Exhibition show
    2. Gather a clientele
    3. Create a portfolio in different business industries
    4. Print ads, business cards, brochures, advertise
    5. Lunch a website that will showcase your business
    6. Observe SEO guidelines
    7. DO an SEO campaign or ask professional to do it
    8. Build links
    9. Do what you promise to your customers or clients do not over promise.
    10. Satisfy your customers or clients.

    Your business should grow like mighty google if you articulately enable all of those.

    Good luck and best regards


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  • Profile picture of the author HorseStall
    Does she have any specialty like Weddings, Families, Graduates or Business Photos?

    Focus on local SEO, also she should build an online portfolio to showcase her best work. Use localized keywords to bring in organic traffic for that specialty.
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    • Profile picture of the author Vikuna2009+
      Youtube seems to have been forgotten here. She can do elegant slide shows of her work or instructional videos if she also wants to tutor others in the future,

      Eva
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  • Ryan, here is what your sister needs to do.

    1. Advertise a free photo session.

    2. Get about 50 - 100 people in and take their photos.

    3. Give away a few of the pictures to those same people who got their photos taken, but make sure your sister add her Studio Logo on the picture. This will help with up selling the clients where they have to pay for it to be removed or they can keep it for free while advertising for your sister's company.

    4. If they want extras, they pay for the photos.

    Advertising a free photo session is an easy way to get a lot of customers. If she sacrifice one day and can pick up 10-20 new paying clients plus more free marketing, that is a win win situation.

    Need any extra advice let us know.
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  • Profile picture of the author John Dales
    Aside from doing what others suggested, why don't you tell your sister to try our Wedding Photography SEO service. It is a GUARANTEED RANK SEO SERVICE. It's a NO INCREASE IN RANK, NO PAY deal. We will push her site with highly relevant niche links. We own a private blog network of High PR and Aged Wedding Photography blogs that can surely propel your sister's wedding site to rank 1 in Google. We've been in the SEO business for more than 3 years and we have made several wedding photography sites ranked 1 in Google in major key cities in the world. If you don't believe us, let her try our service to see the difference. It will cost her nothing to try our service. It's NO RANK NO PAY deal. Check out more details here: WeddingPhotographyLinks.com
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