Escape The Curse Of Being The Low Cost Guy Or Gal

20 replies
Potential customers and clients always compare
what you've got with others and what they have now.

Knowing this allows you to get around this sales, price and profit blocker.

Some will say "build value".

It's always been irritating to me that term.

It's such a airy-fairy term.

Think of the ad "Where's the beef"...
well that saying pops into my head when I see it.

Or the movie where the actor says, "show me the money"

A very solid way to show them the money is to find a way to use numbers,
money and time to replace words.

It demonstrates to the prospect what he really gets
better than anything else.

One good demonstration beats thousands of words.

Those Billy May informercials are proof of it.

Here's a pdf getting into more detail on how you
come up with numbers and dollars for yourself.

http://autodesarrollate.vitro.com/PO...Discipline.pdf

Enjoy!
Ewen
#cost #curse #escape #gal #guy #low
  • Profile picture of the author maxrezn
    This method once even slightly mastered makes sales 10x easier!

    You don't need to be an ultra-eloquent smooth talker and salesman if you know how to show the prospect what they stand to make using projections and a calculator!
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    • Profile picture of the author ewenmack
      Originally Posted by maxrezn View Post

      This method once even slightly mastered makes sales 10x easier!

      You don't need to be an ultra-eloquent smooth talker and salesman if you know how to show the prospect what they stand to make using projections and a calculator!
      Even more so when their numbers are put into the equation.

      It takes benefits to a whole new level!

      Best,
      Ewen
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      • Profile picture of the author mojo1
        Reductio ad absurdum...This tip, alone on page 4 just gave me life.

        Thanks Ewen.
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  • Profile picture of the author gabysanchez225
    Great tip Ewen, putting this in action completely wipes out "sticker shock".
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  • Profile picture of the author dnjoseph1
    Wow - this does affirm some things. I definitely will continue showing them what they stand to make with what I offer.

    I've done this one more than one occasion with mixed results. A lot of the responses I received was those of severe doubt and unbelief. But now that I think about it - the "smaller" the business was, the more the doubt and unbelief.

    Great post Ewen
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    • Profile picture of the author ewenmack
      Originally Posted by dnjoseph1 View Post

      Wow - this does affirm some things. I definitely will continue showing them what they stand to make with what I offer.

      I've done this one more than one occasion with mixed results. A lot of the responses I received was those of severe doubt and unbelief. But now that I think about it - the "smaller" the business was, the more the doubt and unbelief.

      Great post Ewen
      How you counter disbelief before it happens,
      you use a 2 step method.

      1 You tell a story/case study of a person who had a similar challenge
      and with intervention got a x % improvement in x amount of time.

      2 Then you show the persons testimonial with name and company to
      create a double whammy.

      Get this going a soon as possible and the prospect starts
      believing everything else which follows.

      Best,
      Ewen
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      • Profile picture of the author sandalwood
        Originally Posted by ewenmack View Post

        How you counter disbelief before it happens,
        you use a 2 step method.

        1 You tell a story/case study of a person who had a similar challenge
        and with intervention got a x % improvement.

        2 Then you show the persons testimonial with name and company to
        create a double whammy.

        Get this going a soon as possible and the prospect starts
        believing everything else which follows.

        Best,
        Ewen
        Ewen,

        Great answer. In our business we find the client who just saved 50% or more on his insurance actually brings in his friends, relatives and sometimes strangers. I mean literally walks them through the door. How about that for a testimonial

        Tom
        Signature
        Get 30% or More Retirement Income If you are serious about your retirement, you'll love this product.

        The Money Ferret Finance Article Directory
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        • Profile picture of the author ewenmack
          Originally Posted by sandalwood View Post

          Ewen,

          Great answer. In our business we find the client who just saved 50% or more on his insurance actually brings in his friends, relatives and sometimes strangers. I mean literally walks them through the door. How about that for a testimonial

          Tom
          Not even going to try to top it Tom!

          Well done.

          Best,
          Ewen
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  • Profile picture of the author RedShifted
    My only question is... what the hell is New Zealand putting in their water?

    I can't think of 1 thing Ewen has shared on this forum that I haven't immediately saved on my harddrive. One of these days you need to upload your entire brain onto google docs.
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    • Profile picture of the author ewenmack
      Originally Posted by RedShifted View Post

      My only question is... what the hell is New Zealand putting in their water?

      I can't think of 1 thing Ewen has shared on this forum that I haven't immediately saved on my harddrive. One of these days you need to upload your entire brain onto google docs.
      Betya didn't save the dog shit on pants story!

      Maybe there is something in the water here,
      a kiwi songstress titled her song that.

      Thanks,
      Ewen
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  • Profile picture of the author Aaron Doud
    Ewen the dog crap on pants story was a classic as well. Don't under estimate yourself. Honestly I think the dog crap story was a favorite of mine. Memorable and valuable.
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  • Profile picture of the author brik2500
    I will definitely take a dive into this.....I get myself caught in the trap of being a low price/ provider.

    Thanks for the share!

    BEST

    Brik
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  • Profile picture of the author grey38
    Wow Ewen, this just gave me the power to know my own worth. I know I can help people, and give an estimate on how many new clients I can bring in. This however gave me the correct wording to show the clients how much I'm worth. Thanks so much.

    p.s. I know I've seen that paint bucket example somewhere before. Knew once i read it, i was in for a doozy
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  • Profile picture of the author Irish Intuition
    Originally Posted by ewenmack View Post

    Some will say "build value".

    It's always been irritating to me that term.

    It's such a airy-fairy term.
    I too am getting a gag reflex to that term. Very
    few that throw that term around even know
    what it means. It's cut-n-paste expertise.
    Signature




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  • Profile picture of the author maricelu
    The document is something good, but I will have to read it over again.. the grammar is a bit complicated for me.
    Ewen as always brings the best things on this forum.
    Signature

    I have no signature.

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    • Profile picture of the author jbsuccess
      Originally Posted by DavePalermo View Post

      Ewen you're a stud!
      This one should be in your sig, Ewen :-)
      Signature

      Currently recruiting Network Marketing experts in preparation for a January company launch.

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      • Profile picture of the author ewenmack
        Originally Posted by jbsuccess View Post

        This one should be in your sig, Ewen :-)
        By popular request, it's displayed for all to see!

        Thanks,
        Ewen
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        • Profile picture of the author Crew Chief


          Ewen, you simply nailed it by sharing the "Dollarization Discipline!"

          I'm telling you WF members, whether you are engaging in Offline marketing or Online marketing, this is a MUST READ! I cannot stress that enough.

          This will change the complexity of your bottom line, from RED to BLACK!

          To your success!!!
          Signature
          Tools, Strategies and Tactics Used By Savvy Internet Marketers and SEO Pros:

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          • Profile picture of the author algreg
            I've had an issue with being the low-price guy because I used to have this thing where I priced my services based on what I "thought" people could afford.

            When what I need to do is price it where I'm comfortable and find clients who can afford it. That's what I'm doing now.

            Haven't read the ebook yet but thanks for sharing.
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