Yesterday I approached a young doctor outside his practise in a local mall. He was obviously on a break, and i managed to check out his window.
I noticed he did not have a website.
I asked if i could offer that service to him.
He has asked me to send the detail to his wife, as she makes that decision.
As Chris Green has said, STOP selling features and benefits. In this doctor's case how/what should I be selling?