Are the terms "SEO' and "SMS' hurting your sales?
I just had a phone call with a fellow Warrior and it reminded
me of a theory I have.
Whenever I write an ad selling services like SEO, SMS,
or QR codes, I do NOT use those terms.
One reason is because they can be confusing (we forget most
of the business world does not use these terms regularly).
The other problem can be they had a bad experience (more
so with SEO). Just them hearing/seeing that term could
defuse their interest.
Whether you're in person, sending out emails, postcards or
letters one thing you want to avoid is confusion. You are
100% better off explaining out the benefits of these services.
No technical poo-poo either.
If your prospect gets confused, your job gets A LOT harder,
and you're screwed if you lose them in a direct mail piece.
Take them by the hand and guide them through all the
glorious wonders of having your service... not things
that make you sound smart.
They really could give a squat
me of a theory I have.
Whenever I write an ad selling services like SEO, SMS,
or QR codes, I do NOT use those terms.
One reason is because they can be confusing (we forget most
of the business world does not use these terms regularly).
The other problem can be they had a bad experience (more
so with SEO). Just them hearing/seeing that term could
defuse their interest.
Whether you're in person, sending out emails, postcards or
letters one thing you want to avoid is confusion. You are
100% better off explaining out the benefits of these services.
No technical poo-poo either.
If your prospect gets confused, your job gets A LOT harder,
and you're screwed if you lose them in a direct mail piece.
Take them by the hand and guide them through all the
glorious wonders of having your service... not things
that make you sound smart.
They really could give a squat
The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.....