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A Swipeable Offline Lead Gen Piece I Got Today

by Rearden
2 replies
The piece today comes from some information I requested about 6 months ago regarding annuity sales.

I was bombarded by press 1s, letters, and postcards for 2 month, and now occasionally get a postcard from them promoting a webinar/seminar every quarter now.

Here's what makes it good:

1) It's done in a handwritten font. So it looks like a postcard from a friend on first glance. Looking closely you can tell it's a computer generated font. You can actually pay $10 to get a handwritten font that closely mimics yours.
2) A little take-away selling to pique your interest, and enough information to log into the call to see what all the hullabaloo is about.

It was done on a 4x6 postcard.

Thoughts? I could see this being used to funnel web design clients into a long-form sales landing page, even a webinar/seminar, too.
#gen #lead #offline #piece #swipeable #today
  • Profile picture of the author sandalwood
    Originally Posted by Rearden View Post

    The piece today comes from some information I requested about 6 months ago regarding annuity sales.

    I was bombarded by press 1s, letters, and postcards for 2 month, and now occasionally get a postcard from them promoting a webinar/seminar every quarter now.

    Here's what makes it good:

    1) It's done in a handwritten font. So it looks like a postcard from a friend on first glance. Looking closely you can tell it's a computer generated font. You can actually pay $10 to get a handwritten font that closely mimics yours.
    2) A little take-away selling to pique your interest, and enough information to log into the call to see what all the hullabaloo is about.

    It was done on a 4x6 postcard.

    Thoughts? I could see this being used to funnel web design clients into a long-form sales landing page, even a webinar/seminar, too.
    I'll venture an opinion. In one word, Forget it. The idea may seem like it has merit but I'm not sure a business owner has the time to attempt to decipher the crappy handwriting. I know if one landed on my desk, I'd throw it away. We get tons of solicitations and the ones I like best are the ones I can read w/o spending a half hour trying to read.

    All of the major players in the field actually use the take-away selling plus throw in a few tax ticklers to pique interest. They don't send their stuff out in a hand written font.

    I could be wrong and this is the next biggest greatest idea to come down the pike but I've seen it before and it died for a reason.

    Just my 2¢...
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    • Profile picture of the author Irish Intuition
      I'm huge fan of 'different mail', however.... this piece is
      way too text heavy for handwriting .. Scrunched on a
      4x6 tasks the reader more than I like.

      If they would have used a courier type font with
      some handwritten touches, I feel it would have been
      better.
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