Today I looked at the website (he sells motorcycles) and surprisingly I found his personal gmail and mobile phone number listed on the page. This guy must get hundreds of marketing calls. So I took my chance and emailed him to "warm" him up before I followed up with a phone call.
I basically said "Just wanted to know if you've got my email and to just talk about what you're doing to promote your business"
I didn't use any technical seo, ppc terms etc, just normal business owner talk.
"I've spotted opportunities on your website we can improve to push your site forward". That was when the client mentioned the term SEO, PPC. The green light to talk abit more technical.
He was upfront about his marketing spend, how maxed out he is doing SEO and PPC so don't expect a huge marketing budget, (we didn't talk figures). He's got 4 locations so this sounds hopeful.
To cut a long story short, I'm meeting him at my uncles restaurant over lunch to discuss more about his marketing.
Moral of the story: The more/hard you try, the luckier you get
Will keep you updated, meeting is on 7th November
See post #11