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How Do You Charge For PPC?

by DNChamp
13 replies
Ok so I know what PPC is but Im not sure what you do for a client when it comes to PPC.

So lets say they want an adwords campaign. If im selling PPC then it is me who is doing the ad writing and choosing of the keywords and budget right? Is the other part of that putting a price ABOVE what there budget is?

Im not sure how you sell this to a client. Do I say we can do adwords for $300 but take $200 into the actual adwords campaign and keep the other $100 as my cost for setting t all up?

How do you sell your clients PPC?
#charge #ppc
  • Profile picture of the author vndnbrgj
    You can either charge a monthly fee, a percentage of ad spend, or both.

    But, you might want to learn a little bit about it first.
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    • Profile picture of the author DNChamp
      Originally Posted by vndnbrgj View Post

      You can either charge a monthly fee, a percentage of ad spend, or both.

      But, you might want to learn a little bit about it first.
      I know how to do ad writing and setting it up I was just unsure of how you would sell it. Meaning what do I charge over their own budget really
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  • Profile picture of the author socialbacklink
    You can structure it many different ways. I've done anything from take an $800 budget (keep $350 put $450 toward adspend), I've done 15% of total spend for larger budgets, etc. As long as they get value from the work and you are making what you are worth it's all good.
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  • Profile picture of the author SafeSEOService
    It is always better to charge the client on the percentage basis on the total budget the client likes to spend on PPC
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  • Profile picture of the author DNChamp
    Ok and do you generally make that budget last the full month? What im still not sure on how to "market" is the cost. If the client let us say has never done adwords before then how do I market it to them? As a monthly ad and then will have to structure the budget to make sure it last?

    Also lets say someone does adwords and they spend $2,000 a month. Do I take that same budget, take out say $500 for my pay(just an example) and again make sure that $1500 of that money goes towards a monthly run with the same results or better that he got for his original $2,000 ?
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  • Profile picture of the author vndnbrgj
    The $1,500 would go to the campaign, yes.
    You make it last for the month. So, its $375 a week.

    Your client would do better with you running it at $1,500 than they would running it themselves or letting Google set it up for them. (More than likely)

    Make sense?
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    • Profile picture of the author DNChamp
      Originally Posted by vndnbrgj View Post

      The $1,500 would go to the campaign, yes.
      You make it last for the month. So, its $375 a week.

      Your client would do better with you running it at $1,500 than they would running it themselves or letting Google set it up for them. (More than likely)

      Make sense?
      that does make sense. But how do I market it. If he is spending $2,000 a month how do I sell it that really only $1500 is goign towards the ads. I guess it comes down to sales copy but more then likely explaning that he will get more conversions or more traffic then he did doing it himself?
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      • Profile picture of the author Monetex Marketing
        Originally Posted by DNChamp View Post

        that does make sense. But how do I market it. If he is spending $2,000 a month how do I sell it that really only $1500 is goign towards the ads. I guess it comes down to sales copy but more then likely explaning that he will get more conversions or more traffic then he did doing it himself?
        I would explain that it is difficult and time consuming for one to run a successful PPC campaign and it will turn out more profitable for theme to spend 500$ on your services. I would also give them an example of conversions with successful campaigns and campaigns that are not doing well. Hope it helps
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    • Profile picture of the author optimumex
      Originally Posted by SafeSEOService View Post

      It is always better to charge the client on the percentage basis on the total budget the client likes to spend on PPC
      Originally Posted by DNChamp View Post

      Also lets say someone does adwords and they spend $2,000 a month. Do I take that same budget, take out say $500 for my pay(just an example) and again make sure that $1500 of that money goes towards a monthly run with the same results or better that he got for his original $2,000 ?
      Originally Posted by vndnbrgj View Post

      The $1,500 would go to the campaign, yes.
      You make it last for the month. So, its $375 a week.
      I was wondering about this, as well.

      So, to be clear... (using DNChamp's example from earlier), if we're asking for 25% of ad spend, and the client's ad spend is $2000... we would charge them $2000 and deduct our 25% from that? Which leaves them with $1500 for ads ($2000 - our fee)?

      Or, is the 25% in addition to the $2000 ad spend ($2000 + our fee)?
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      • Profile picture of the author vndnbrgj
        Originally Posted by optimumex View Post

        I was wondering about this, as well.

        So, to be clear... (using DNChamp's example from earlier), if we're asking for 25% of ad spend, and the client's ad spend is $2000... we would charge them $2000 and deduct our 25% from that? Which leaves them with $1500 for ads ($2000 - our fee)?

        Or, is the 25% in addition to the $2000 ad spend ($2000 + our fee)?
        That's the beauty of running your own business.
        You can structure it any way you want to.

        You can take 25% out of the spend, or in addition to the spend.

        You can do 5% or 50% or whatever you want to.
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        • Profile picture of the author DNChamp
          Originally Posted by vndnbrgj View Post

          That's the beauty of running your own business.
          You can structure it any way you want to.

          You can take 25% out of the spend, or in addition to the spend.

          You can do 5% or 50% or whatever you want to.
          But the thing is how do you market it ? Do you say 'We offer PPC for $2,000 a month - minus our cost of $500"?

          And then for that $1500 I suppose we say 'We will get your ads placed on the front of Google to enhance future buyers to your product'?
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  • Profile picture of the author ownergolan
    Did you ever had a client ask you how much sis you really spent on ads?

    as long as you show him ROI, wtf should he care?

    so.. you should make him a return on the TOTAL amount, while taking fee, and you are golden. if you cant manage that, PPC isnt for you..

    Cheers,
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    • Profile picture of the author vndnbrgj
      Originally Posted by ownergolan View Post

      Did you ever had a client ask you how much sis you really spent on ads?

      as long as you show him ROI, wtf should he care?

      so.. you should make him a return on the TOTAL amount, while taking fee, and you are golden. if you cant manage that, PPC isnt for you..

      Cheers,
      Umm... the client does care.
      Its a management fee. You are getting paid for your expertise to manage the campaign.
      Because you can better optimize the campaign to help get the maximum ROI from every dollar spent.

      I don't suggest just telling them to pay you xxx and you will handle it.
      You ask what their ad spend is, then tell them what your fee is.

      Tell them the fee can either come out of the ad spend, or they can give it to you on top of the ad spend. Whichever they are most comfortable with.
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