Is it you or your prospect client going to take the risk...?
In all business transactions, somebody is going to take the risk.
Either the buyer or seller.
So who is going to?
You or them?
You might as well know this up front,
because certainly your prospect doesn't want to
be the one to be on the receiving end.
And if he or she thinks there is too much risk,
then he or she will pass on your offer.
Of equal importance to the benefits in your
message is your risk reversal.
And it's this area that are under utilized the most in offerings,
therefore the most potential to lift your sales.
Here's an example of a company which
truly understands the high risk factors in their customers business
and set about going beyond the normal and installed a penalty if they screwed up.
Quick video and go away and think about how you can be the rare one which activates a true risk reversal.
Enjoy!
Ewen
USP Power: Casestudy
Either the buyer or seller.
So who is going to?
You or them?
You might as well know this up front,
because certainly your prospect doesn't want to
be the one to be on the receiving end.
And if he or she thinks there is too much risk,
then he or she will pass on your offer.
Of equal importance to the benefits in your
message is your risk reversal.
And it's this area that are under utilized the most in offerings,
therefore the most potential to lift your sales.
Here's an example of a company which
truly understands the high risk factors in their customers business
and set about going beyond the normal and installed a penalty if they screwed up.
Quick video and go away and think about how you can be the rare one which activates a true risk reversal.
Enjoy!
Ewen
USP Power: Casestudy