Affiliate Disclosure meaning

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Hi guys I just got this message but I dont know what this means can someone help me so that I dont mess up and get banned

Protected Keywords:
We do allow Affiliates to use sponsored search marketing (Adwords, Adcenter) to market Diet-to-Go, however, the following brand names and trademarks may not be bid on, or used ANYWHERE in the title, description, or url of a search engine sponsored advertisement: Diet-to-Go,, DiettoGo, diet2go. We do not allow direct linking at this time. There are no exceptions. If you are caught, you will be removed permanently from our program and your commissions will be reversed. Thank you for your cooperation!

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