Targeting Companies That Go with My Look

5 replies
I am usually behind the scenes on the phone talking to people so they have no idea I look like a biker or whatever, (which can easily transition into hillbilly, metal guy, lumberjack LOL) but I got to thinking... maybe I should go door to door in full regalia to places that would respect the look... just a thought... I know it's a little limiting but it might create more loyalty and a bigger sale even. Random...
#companies #targeting
  • Profile picture of the author ownergolan
    Well, do that.

    i love cold knocking, and its a viable way to gain customers.
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  • Profile picture of the author Mwind076
    Originally Posted by hobgoblin View Post

    I am usually behind the scenes on the phone talking to people so they have no idea I look like a biker or whatever, (which can easily transition into hillbilly, metal guy, lumberjack LOL) but I got to thinking... maybe I should go door to door in full regalia to places that would respect the look... just a thought... I know it's a little limiting but it might create more loyalty and a bigger sale even. Random...
    Use whatever works! We often head into places that I regularly shop in, or where I have some vested interest so I can speak face to face about our services. We've also picked up lots of jobs by heading into gun shops, tattoo shops and other places that your normal marketing people in suits won't step foot in!

    Try it out, make some friends and enjoy the benefits of reaching out to those that don't get much of the "business world" coming to see them!
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    • Profile picture of the author jimzimm
      I actually think it is a great idea. I owned 2 small businesses prior to getting into IM and I can tell you from experience that business owners like to deal with people that they have something in common with and can relate to.

      Now that I am doing quite a bit of business with offline clients, I find myself drawn to businesses and owners that I know, or that I have an interest in working with and I target those types of businesses almost exclusively.
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  • Profile picture of the author Jason Kanigan
    You'll definitely be memorable.

    Look, there are two kinds of people:

    1. Those who are bothered by your appearance

    and

    2. Those who don't care what you look like, as long as you get the job done.

    Filter out Type 1 and spend your time with Type 2.

    Same is true for too old, too young, too bald, too fat, too quiet, too loud, too experienced, too inexperienced...we can worry about this stuff, or we can get on with our real business in prospecting: sorting.
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    • Profile picture of the author Claude Whitacre
      Jason touched on part of what I was going to post (Grrrrrrr)

      I sold door to door for decades. I talked to construction workers, CEOs, bikers, drug dealers, CPAs...you name it.

      Dressing like them won't make them buy from you...or even want to talk to you. I always dressed the same. I kind of looked like a Mormon. White shirt, slacks (or maybe jeans), and black shoes. And you know what? Nobody cares.

      After the first 30 seconds, you either have something to offer or you don't.

      A great black comedian ( think it was Nipsy Russell) was once asked if being black mattered. He said (very loose paraphrase here) that "It does for the first thirty seconds. After that, you're either funny or your not". (This was in the 1960s)

      Dressing like a biker would not hurt (I'm guessing here) talking to bikers. But it would keep many people from giving you the time of day.

      If you had a mohawk and green hair with a pierced lip....it wouldn't bother some people...and some people would simply not listen to you because of that. But nobody would buy from you because of it.

      I think it's a creative idea that you won't do for more than one day.
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