About a month ago I decided to start taking action and start cold calling. I've looked at some of the big offliner's advice and I put a lot of it into action (I at least hope I did) but I still having trouble landing clients. Since I am still starting up my business in order to fill up my portfolio I decided to sell my services at a promotional price until I get about 5-10 clients. The problem is no one seems to be interested in what I have to offer...
I am confused about what is going wrong so I wanted to clear something out and perhaps work on my script, thinking that it might be the problem. Here it is:
| IF SPEAKING WITH GATEKEEPER: |
Hi, I'm not so sure who I should be speaking to about this, I'm wondering if you can help me. My name is [CALLER NAME] calling from [COMPANY NAME]. We work with business owners helping them develop a successful online presence.
Hello [prospect's name], is this a bad time to talk?
This is [CALLER NAME] calling, it will only take a moment to tell you why I called, and you can decide if we should keep talking or not. Does that sound fair?
We are a new Web Development company were located in Toronto, we specialize in helping business owners build a successful online presence, we offer a discount of 80% off our regular price of $497. That means you save $397 if you act before November 1st.
· Given that this is a limited time promotion and time is of the essence would you want to know more about why you need to take advantage of this offer?
· [If no]I understand you may need time to think it over, would you be interested us sending you an email?
· [if Yes]
(Benefits to them: A website helps present the services you offer, and helps establish online credibility. On top of that advertising your services online is inexpensive compared to the high costs of advertising in traditional media like TV, Radio and Newspapers.)
Great! Well the promotion package includes:
a. Website Hosting on our most reliable Toronto based server
b. Professional Web Design
c. Optimized Homepage / Landing Page
d. 3 Professionally designed Pages
e. Incorporated Logo & Colours based on your company
f. An attractive image slider & Gallery
g. As well as a personalized contact form, so clients could reach you directly from the website
Cold Calling targets are: Handymen, roofers, dry wall, plumbers, locksmiths & electricians.
Our VA is collecting the numbers from sites like Craigslist, Kijiji, Yellowpages & Manta, our VA also separates the lists into 2 categories "With Website" & "Without Website". So far we have only dialed the Without Website list.
What do you guys think we are doing wrong? is it the offer? the leads? the service? its been very frustrating going through over 1000 numbers and not landing a single client, although we did get some that were "interested"
PS - Here's a poster I together myself the other day, what do you guys think?