Google Places (Google+1 local) questions

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Hi,
I recently started a local business and I have some questions about using Google Places. Any help would be appreciated.

(1)
I have read some information and I learned that it is better to have videos, many pictures etc. At this point I just opened my business and I don't have many photos or videos. Is it same as SEO and can you add videos and photos later and that would improve the ranking? In other words, can I apply now without them and improve the ranking later by adding pics and so on?
I'm wondering if I should wait till I have good pics and videos.

(2)
Two of my friends in the same business applied their accounts and they never got verification postcards (it's about 6months ago). We are all in a health care niche/business and the only thing I can think they have in common is that they are renting their treatment rooms from other businesses. So, they have their own business names but one is practicing in a Yoga studio and the other is renting a room for one day from a naturopath when she is not practicing. Could that be a factor or are their any occasions when Google does not send out the verification postcards? Do they contact the applicants when they can't approve the application?

Thanks in advance.
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