Why do I need a website when there's Facebook?

42 replies
Have you ever gotten this objection from business owners?

What did you say?
#facebook #website
  • Profile picture of the author Edward Green
    Originally Posted by RyanLester View Post

    Have you ever gotten this objection from business owners?

    What did you say?
    I have yet to meet any business owner that knows what he or she is doing with Facebook.

    I dont know what the hohaa is all about I get tons more buisness from my good old fashioned websites rather than mucking about all day with social media.

    When someone asks me the "why should I because I already have" Question I would simply say; I love to eat Pizza but it doesn't stop me looking at Hamburgers because I dont want to miss out on something nice.

    I try to get clients to cover all the stops, if they want to truly dominate the local market.

    Ask him if he had a website ten years ago and why he branched out into the internet as well as using his usual form of advertising?

    I would tell him that I could almost guarantee that the option he decided against would be the one to bring the most rewards.
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  • Profile picture of the author danwood
    Yes, i have moved last year from webdesigner to facebook designer and break the profits!
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  • Profile picture of the author imarkedy
    Facebook, outside of your personal or business profile, doesn't set you apart from anyone else. Facebook is only an extension of an overall traffic (customer) generation strategy, it can't, neither should any other platform, be the BASE of operations.

    Brand identity must begin with a business' real estate - in traditional business, it is an office - online real estate is a custom website. Its' OK to meet with customers' at Starbucks but Starbucks can't serve as your office. The website vs. Facebook comparison is really no different. Just my two-cents.
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  • Profile picture of the author internetmonkey
    Use the GREAT example of something that was once free that many businesses relied upon for traffic and then had the rug pulled out from under them of the Google Product Feed. Do they really want to be relying on Facebook (a for profit company) for 100% of their online presence?
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  • Profile picture of the author fiverrfreak
    Well, i don't see any reason why you should have a website of your own. How are you going to communicate and pass messages to potential customers? Facebook is only there to make people know you and your brand.
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    • Profile picture of the author krtheriault
      I'm offering social media management to my clients and am killing it especially after buying Offline Social Pilot. The biggest selling point for me is showing how many people are engaged with Fan Pages.
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  • Profile picture of the author vndnbrgj
    Originally Posted by RyanLester View Post

    Have you ever gotten this objection from business owners?

    What did you say?
    Come on... You seriously got this objection???

    What did you say?
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  • Profile picture of the author Digital Traffic
    That's when you have to educate your client about the importance of the local search traffic they're missing out on from Google, Yahoo, and Bing.

    You have to show them the amount of searches for their niche that the Google Keyword tool shows, and then explain to them how their facebook page will not show up in the Google, Yahoo, and Bing, map and local pages.

    This is assuming they haven't claimed their local pages amd used their facebook page as their website.

    To carry this a step further, you could even set up a PPC campaign and run it for a few days to show them exactly how many serches are triggered by their niche keywords.

    Sure you're on Facebook, nice job embracing social media, however, you're missing out on the 400 plus potential customers a month that are searching for your product or service through the search engines. Then again, I'm sure your competition appreciates that.

    After you have educated them about the potential and shown them the numbers, and they still don't get it, they go into your sales funnel.

    You can't save everybody from themselves.
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  • Profile picture of the author Ledux
    A website is something you own and a Facebook fanpage is just a page on Facebook that's owned by it. You have to follow Facebook's guidelines and when you have your own site you can do whatever you want.
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    • Profile picture of the author abbot
      Banned
      Facebook does not serve the same purpose as a website. Facebook is simply a networking link that drives visitors to your website and keeps people "in the circle" Big difference
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  • Profile picture of the author Marat007
    Agree with one of the above posts that don't see much value in FB apart from exposing personal staff to the public, like photos etc. Call me an old-fashion, I don't take FB seriously... And almost nobody I know does...
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    • Profile picture of the author krtheriault
      I would honestly go where the sale is - If they think Facebook is the way to go, then capitalize on it

      Why start an argument with your potential client - Just agree and make him/her money and bring in clients with your services -

      It really does not matter what you are selling - it is how you are selling.

      After you get monthly income from facebook - sell them on a website with their ROI you earned them
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      "You‘ve got to start with the customer experience and work back toward the technology - not the other way around."

      Steve Jobs

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  • Profile picture of the author helisell
    Dead simple to handle that one.

    Just ask a few questions.

    Great, so how is that working out for you in terms of 'return on investment'?

    So what kind of revenues is facebook bringing in for you at the moment?

    Have you ever considered a strategy of finding folks on facebook and bringing them to your very own website?

    That seems to be the way the big boys are making money using facebook, is that something that might interest you?

    If I could show you a way to quickly leverage your facebook page to produce some real revenue would you be happy to have a 10 minute chat about it?

    I can think of plenty more but I think you'll get the idea.

    .
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  • Profile picture of the author dave147
    Originally Posted by RyanLester View Post


    Why do I need a website when there's Facebook?

    Have you ever gotten this objection from business owners?

    What did you say?
    Because any fool can sign up for a facebook account and make a facebook page,
    but it takes a real professional business to have a real professional website that
    handles orders and maintains customers email addresses and looks and performs
    much better than a free facebook account
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  • Profile picture of the author Genesis1
    1. Better design and layout
    2. Best way to memorize a URL
    3. Much plugins and options.
    4. It's way more better to have both 2 of them
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  • Profile picture of the author malia
    I agree with krtheriault, capitalizing on Facebook/Social media. You didn't say what kind of business you're talking about but honestly, many of them do not need a website. For example quick service restaurants, dry cleaners, smog check/oil change, etc., most people looking for these get whatever pops up in Yelp and Google Places and it's a wrap. If I'm looking for a quick lunch, I don't care about the website, especially since most don't update them, most still use flash and have a host of other problems. In fact, most of them can get by with making sure their yelp profile is thorough.

    If you're talking more researched purchases, such as home repair, dentistry, medical, etc., then the website has its benefits. But for quick service inexpensive things... they have a point.

    The thing is a website isn't all that to a lot of offline businesses, the cost and expense to build, maintain and do SEO doesn't necessarily provide ROI depending on the business they are in.

    A local deli that's very popular has a website but all their interaction is on FB, they post their daily specials there and update frequently. Know why? because a six year old with a smart phone can figure out how to post to facebook, rather than have to go through a cumbersome procedure, or figure out WordPress, or be held hostage by their website designer to update their website.

    So when they say that, say "glad you asked, since Facebook is your preferred method of having an online presence, you can consider our social media domination package, we customize your facebook page with a custom timeline cover, profile image and custom deals apps so that you can interact w your customers and offer specials, we also have a special integration that allows you to build an email AND mobile marketing list right from within facebook. We can also integrate a few videos/commercials/infomercials for your business and promote them on facebook, youtube and other social media, tying it all together quite nicely."
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  • Profile picture of the author Larry Leggett
    No comments about it.
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  • Profile picture of the author Jake Howard
    I think generally people like to know you have a website for the following reasons:

    1. They can confirm your actual existence
    2. For more information that is not available on Facebook

    Cheers

    Jake
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  • Profile picture of the author eternalsongbird
    It's not always necessary to create a website of your own. If you are a beginner, then you can take help of the social networks. When your position will be a bit stable, then make your own website.
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    • Profile picture of the author krtheriault
      Honestly websites are easier to build than an ongoing, engaging, social media page. Check this site fan page for a local restaurant in my area -

      https://www.facebook.com/TasteofMain...Tavern?fref=ts

      What small business wouldn't want this - look at the interaction!

      You find me a local small business website that can do this much interaction and have this many people talking about it right now People only look at a website for a few minutes but they spend hours on facebook.

      These guys do not need a website...they have everything they need on facebook - and let me tell you this is a VERY small town - look it up.

      If you want to sell and offer services that honestly help people - then don't push them into something they DO NOT NEED!


      This is why a lot of offliners fail in the sales department.
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      "You‘ve got to start with the customer experience and work back toward the technology - not the other way around."

      Steve Jobs

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  • Profile picture of the author Jason Kanigan
    1. To present visitors the user experience you want...not what FB wants.

    2. To control the content. To say what you want to say, regardless of someone else's Terms and Conditions.

    3. To have somewhere you can build content, critical mass, and draw traffic from search engines to.

    4. To have a place you can present your own offers however you want.

    5. To use Flash easily if you wish.
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    • Profile picture of the author krtheriault
      You're right on Jason - but the way you are presenting it, the lead will get defensive...selling something is all about finding out what they "really" need - they do not realize they need a website - so you ask questions like:

      How is your fan page going? Is it bringing in the business you hoped for? Would you like it to bring in more business for you? Why haven't you thought about a website before, is it the price? Or something else that is hindering you from considering it?

      Ask questions as a friend that is trying to help them (because that is the point right?) If they feel that you are just out to make a quick buck from them then they WILL not buy!

      Too many people are shoving this offline marketing stuff down business owner's throats, that they are instantly on the defence when you say you build websites. Take caution when trying to land a deal...you must wine and dine them if you know what I mean
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      "You‘ve got to start with the customer experience and work back toward the technology - not the other way around."

      Steve Jobs

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      • Profile picture of the author Jason Kanigan
        Who said I was presenting it to a "lead"? I was answering a question on the forum.

        Our job as salespeople, if we want less stress and an easier time finding people to work with, is to separate those who are interested in our services from those who are not. However, that is not what the OP asked.

        Originally Posted by krtheriault View Post

        You're right on Jason - but the way you are presenting it, the lead will get defensive...selling something is all about finding out what they "really" need - they do not realize they need a website - so you ask questions like:

        How is your fan page going? Is it bringing in the business you hoped for? Would you like it to bring in more business for you? Why haven't you thought about a website before, is it the price? Or something else that is hindering you from considering it?

        Ask questions as a friend that is trying to help them (because that is the point right?) If they feel that you are just out to make a quick buck from them then they WILL not buy!

        Too many people are shoving this offline marketing stuff down business owner's throats, that they are instantly on the defence when you say you build websites. Take caution when trying to land a deal...you must wine and dine them if you know what I mean
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  • Profile picture of the author Rearden
    "Good point, Mr. Prospect -- but what about the 50% of the population that can't access your FB page because they aren't Facebook members?"

    "What if I could show you an easy way to get 100% of all Internet users to learn more about your webpage, and based on the statistics of people NOT using FB, virtually double your business you get from the Internet -- you wouldn't be interested in anything like that, would you?"
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    • Profile picture of the author internetPro
      Originally Posted by Rearden View Post

      "Good point, Mr. Prospect -- but what about the 50% of the population that can't access your FB page because they aren't Facebook members?"

      "What if I could show you an easy way to get 100% of all Internet users to learn more about your webpage, and based on the statistics of people NOT using FB, virtually double your business you get from the Internet -- you wouldn't be interested in anything like that, would you?"

      Best answer by far
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    • Profile picture of the author metysj
      Originally Posted by Rearden View Post

      "Good point, Mr. Prospect -- but what about the 50% of the population that can't access your FB page because they aren't Facebook members?"

      "What if I could show you an easy way to get 100% of all Internet users to learn more about your webpage, and based on the statistics of people NOT using FB, virtually double your business you get from the Internet -- you wouldn't be interested in anything like that, would you?"
      That's not really true ... FB pages are easily accessible by non Facebook members. It's nothing magical, it's just a freaking link on the internet with some content in it, ways for an admin to administer content, and a very convenient button (like) for visitors to be a subscriber (only then they need to be members).

      I think it's an interesting question, and the answer is not black or white.

      IMHO the key is to understand what's exactly the point of being on the internet for the prospect in the first place. Based on the prospect's goals, there may or there may not be a need for a website, and there may or there may not be a need for a Facebook page.

      For example, if the prospect is a b2b or even b2c shop that provides on demand services to customers and is highly dependent on what's happening in real time or semi-real time (real estate, consulting, news organization, etc.) then a website doesn't really make sense if they have an active engaged Facebook page. If the prospect is an online shop selling socks online, then obviously they need control on how they present the content they want to sell, how to manage the customer's shopping cart, etc. etc. which means, they need a website. And if the socks are socks for middle aged - senior males, then there's no point having a Facebook page ... that demographic hates Facebook, is simply not using it or is not using it correctly.
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      • Profile picture of the author Rearden
        You're missing the point.

        You're selling a website solution that will custom-tailor the client's image, presentation, and unique selling proposition completely unique to how he sees it, as opposed to having it framed and controlled by a 3rd party (facebook).

        The point is when you hear an objection like that, you need to flesh out why they object, use their own words and rationing, and close them on what you find out is important to them, and how your solution will actually give them more of what they want.

        In fact, when I see a business ONLY has a facebook page, it screams unprofessional and a hobby-business to me.

        Not that I'd necessarily use that against them turning the objection around into a close -- unless they bring up the importance to them of being professional -- I'd rather compliment them on the question they pose me, and ask them sincerely why that's important to them, listening to any underlying emotional cues as to whether or not these are qualified prospects, and whether or not I should be spending my valuable time with them.

        Originally Posted by metysj View Post

        That's not really true ... FB pages are easily accessible by non Facebook members. It's nothing magical, it's just a freaking link on the internet with some content in it, ways for an admin to administer content, and a very convenient button (like) for visitors to be a subscriber (only then they need to be members).

        I think it's an interesting question, and the answer is not black or white.

        IMHO the key is to understand what's exactly the point of being on the internet for the prospect in the first place. Based on the prospect's goals, there may or there may not be a need for a website, and there may or there may not be a need for a Facebook page.

        For example, if the prospect is a b2b or even b2c shop that provides on demand services to customers and is highly dependent on what's happening in real time or semi-real time (real estate, consulting, news organization, etc.) then a website doesn't really make sense if they have an active engaged Facebook page. If the prospect is an online shop selling socks online, then obviously they need control on how they present the content they want to sell, how to manage the customer's shopping cart, etc. etc. which means, they need a website. And if the socks are socks for middle aged - senior males, then there's no point having a Facebook page ... that demographic hates Facebook, is simply not using it or is not using it correctly.
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        David Duford -- Providing On-Going, Personalized Mentorship And Training From A Real Final Expense Producer To Agents New To The Final Expense Life Insurance Business.
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        • Profile picture of the author zavhara
          I've been looking for a restaurant to go to for a Christmas celebration and it really winds me up when these professional businesses don't have a website. Most of the time the FB page isn't even customised and is poorly laid out and I can't quickly find the information that I want.
          So as a customer I think it's important to have a website!


          Originally Posted by Rearden View Post

          You're missing the point.

          You're selling a website solution that will custom-tailor the client's image, presentation, and unique selling proposition completely unique to how he sees it, as opposed to having it framed and controlled by a 3rd party (facebook).

          The point is when you hear an objection like that, you need to flesh out why they object, use their own words and rationing, and close them on what you find out is important to them, and how your solution will actually give them more of what they want.

          In fact, when I see a business ONLY has a facebook page, it screams unprofessional and a hobby-business to me.

          Not that I'd necessarily use that against them turning the objection around into a close -- unless they bring up the importance to them of being professional -- I'd rather compliment them on the question they pose me, and ask them sincerely why that's important to them, listening to any underlying emotional cues as to whether or not these are qualified prospects, and whether or not I should be spending my valuable time with them.
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  • Profile picture of the author beeswarn
    Originally Posted by RyanLester View Post

    Have you ever gotten this objection from business owners?

    What did you say?
    When a woman asks me any question like that one, I say to myself that she doesn't know anything about marketing and I am now free to hang up on her so that I can call someone who does.
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  • Profile picture of the author Jerome Y
    Just say, Facebook is big.

    But the internet is BIGGER.
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  • Profile picture of the author NewParadigm
    Isn't FB already limiting your fan page messages to a small % of your "likes" then wanting to charge you for more? It goes to show they can change policy on you in a heartbeat.

    Secondly, invoke their competition using other avenues such as own website, mobile, PPC, offline, QR codes, reputation mgt etc...
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  • Profile picture of the author Jool
    Facebook is where you can post your latest announcements and can easily engaged with your customers. Websites where they can find more info about your company/services/products.
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  • Profile picture of the author ksetu
    It's like asking - why did you put on that pant when you are already wearing a shirt? They both do same thing - cover your body - but you can't substitute one for another.

    And then you can juice it up and prove the worth of websites with excellent suggestions made by fellow warriors like - @rearden, @jason @dave147 @helisell and others.
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  • Profile picture of the author markmatthews
    You need a website and a facebook. Don't make something useful into a trash...
    Take all the wisdom and just enjoy the benefits...
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    Skadoosh!

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  • Profile picture of the author dee4d
    Personally, I don't like fb. But I just use it to get clients. There is no comparison between your own website and facebook.
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  • Profile picture of the author maricelu
    Why do you need a house when you can rent an apartment?
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  • Profile picture of the author angshuy2k
    Originally Posted by RyanLester View Post

    Have you ever gotten this objection from business owners?

    What did you say?
    I said once, have your own identity and play in your platform rather than playing in anyone else platform and have it your way.

    :rolleyes:

    Swrajit
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  • Profile picture of the author jamtrading
    there is such a difference in fb and a website that it would literally take ages to explain, i mean some businesses need a website which is critical to their business and in fairness some businesses do not need a website so i would firstly look at what the business was before arguing the point
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  • Profile picture of the author BarbaraMcKinney
    There is a great difference of having a website and a Facebook page. And in my opinion a Facebook page cannot replace what a website can do. Of course, if you want for a much bigger success for your business the integration of two will be more effective.
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