Need some advice on shoe business

10 replies
A relative's friend found out I run a web design business. He sells imported shoes and boots for the Hispanic (Mostly Mexican) market in Los Angeles.

He claims to be doing well with this business. He doesn't know anything about the internet so he suggested I create and promote a website to sell his boots/shoes.

He offers me 50% of the earnings but of course, I would have to maintain and proomote the site.

Any advice from the experts here on Warrior Forum??? Does this sound like a legitimate business opportunity? What questions should I ask the guy before I accept his proposal?
#advice #business #shoe
  • Profile picture of the author jamtrading
    well you need to find out how much work he is looking for you to put into the business also who is going to pay for the site and its maintenance, also you need to look at his proposed figures and what he is basing them on, be careful here that he is not going to get you to but in a lot of time and money into something that is just a punt on his end...
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    • Profile picture of the author Newrichgraphics
      Originally Posted by jamtrading View Post

      well you need to find out how much work he is looking for you to put into the business also who is going to pay for the site and its maintenance, also you need to look at his proposed figures and what he is basing them on, be careful here that he is not going to get you to but in a lot of time and money into something that is just a punt on his end...
      Thanks Jamtrading! He wants me to create the site and maintain it. His only investment will be the merchandise. I think it's a bit risky for me isn't it? He currently does really well selling offline but he has great connections with local media that are helping him promote his business. I do not have such connections so I would have to pay for PPC or facebook ads.
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  • Profile picture of the author ownergolan
    Maybe consult Al Bundy :]

    i had to ..
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  • Profile picture of the author Jason Kanigan
    So what you need to do is find out how the Latino target market are buying the boots.

    If they buy them face-to-face only, and wouldn't even consider getting them online, then you'd have a failure before you started, wouldn't you.

    Second, if they would buy boots online, you need to find out how they search for them, what sites they go to already...and you need a means for them to learn about your site.

    I don't think there's really a lot of risk here for you. I mean, the risk is that you build an ecommerce site and nobody goes to it. That's a marketing problem, isn't it (hint hint--maybe you could begin by approaching his existing customers...but I'll bet you he has no tracking system in place). Good luck!
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  • Profile picture of the author localvseo
    By 50% of the earnings, do you mean the net profit or gross profit? That is an important distinction.
    On a different note, another route to consider, which may prove to be more lucrative and easier, is to wholesale it online through established platforms or provide a dropship service for people that already have established sites set up and already do the marketing, and just market that. It may be a lot less expensive and easier to get sales going quicker.

    Originally Posted by Newrichgraphics View Post

    A relative's friend found out I run a web design business. He sells imported shoes and boots for the Hispanic (Mostly Mexican) market in Los Angeles.

    He claims to be doing well with this business. He doesn't know anything about the internet so he suggested I create and promote a website to sell his boots/shoes.

    He offers me 50% of the earnings but of course, I would have to maintain and proomote the site.

    Any advice from the experts here on Warrior Forum??? Does this sound like a legitimate business opportunity? What questions should I ask the guy before I accept his proposal?
    {{ DiscussionBoard.errors[7295475].message }}
  • Profile picture of the author rushindo
    You already received some good advice.

    One thing to note. If he means 50% of gross revenue, not 50% of the profit, you may want to consider taking less. If you take 50% off the top you will be making more money than him. The relationship could go sour fast if you start generating sales and he knows you're making more money than him. It could get real ugly. Heard of this happening before.
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  • Profile picture of the author swilliams09
    Alternative response #1 : I say if it's not a market you are interested in, leave it alone. You know that you pour more time into something that is "yours" than you do for a client. With a client the parameters of the job is outlined and when it's done it's done. Will this be an albatross around your neck?

    Alternative response #2 : See if the market is lucrative and Zuckerberg him. Then sell the site to Zapatos.com or someone else. I don't believe in partnerships if I can help it.
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    • Profile picture of the author ksetu
      Find out what's the CPC for that market related keywords, do an estimate of Cost per sale assuming lower conversion rates like 0.5%-1%. And then compare with what you are going to get by doing that 50% calculation. If there is significant upside, you can try. If it's very close or less - I won't touch it. This is purely based on data.

      What you can also do is - list some of his products on other sites which allow sellers [ aggregator sites] or may be create an offer and put it on sites like groupon - see if you are getting conversions. If yes, make some money first and then jump into creating your own site.
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  • Profile picture of the author b4boy
    Who will be handling the shipping, and also who's going to take the product photos.

    If he can provide the above, you can start doing the website and pass on the orders for him to process and ship out.

    But if he want you to do all the above, 50% split on the profit without upfront investment on his part, I've a feeling that he just want someone to do the work for him for free, and he has nothing to loose.
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  • Profile picture of the author connorbringas
    Originally Posted by Newrichgraphics View Post

    A relative's friend found out I run a web design business. He sells imported shoes and boots for the Hispanic (Mostly Mexican) market in Los Angeles.

    He claims to be doing well with this business. He doesn't know anything about the internet so he suggested I create and promote a website to sell his boots/shoes.

    He offers me 50% of the earnings but of course, I would have to maintain and proomote the site.

    Any advice from the experts here on Warrior Forum??? Does this sound like a legitimate business opportunity? What questions should I ask the guy before I accept his proposal?
    That is kind of a weird question, only you can tell us if this is a legitimate business-we cant tell you that. It sounds like a decent proposal. In fact, very high earnings on your part. I would take him up on this offer, but ask him if he is paying for hosting/domain, etc.
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