24 replies
Hi guys

About a week ago, I started a podcast for offliners. Been meaning to get this started, so I decided to take action and just do it. Two episodes in now and getting a good response.

But.. I need your help to make this as good for you as possible.

Two questions for you...

1. Who should I be interviewing (grilling)?
2. What three questions would you want me to ask them?
#offliner #podcast
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  • Profile picture of the author Seantrepreneur
    Ummm how about some experts in field that we sell to. So maybe a facebook marketing expert or a Google ppc expert. That way we can glean some helpful tips from them and use them in our own business.

    Another idea might be someone, like an everyday average person, you know that started an offline business and has been successful with it.

    EDIT: I forgot to answer you other question.

    I couple questions I would ask are:

    1. What suggestions would you give to ppl just starting out
    2. What is one thing you would suggest someone doing RIGHT NOW to get started
    3. What was your biggest failure and how did you overcome it
    4. What's your favorite motivational or business quote
    5. Who do you consider a mentor/role model

    Hope that helps a little!

    Sean
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  • Profile picture of the author Jason Kanigan
    Chris, will you be talking to people in the US, UK or anywhere?

    People are starved on how to make money, but they do not know what questions to ask. That's why you're not getting responses (I did the same thing). Serve it up and they'll react. Then you can adjust the target for your next interview.
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  • Profile picture of the author pogospring
    [DELETED]
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    • Profile picture of the author pertree
      Speaking to the segment where businesses are being helped by offline marketers:

      I think it would be interesting, and enlightening, to interview those we seek as clients. What are they truly receptive to, how do they like to be cold called, what idea/product/price point convinces them to buy, what annoys them? If we as marketers could get into their minds as buyers..............wow, that would be incredibly useful.

      Perhaps current clients of yourself or other marketers here could be asked if they would be will to share their experience of being "offline marketed."
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      • Profile picture of the author John Durham
        Originally Posted by pertree View Post

        Speaking to the segment where businesses are being helped by offline marketers:

        I think it would be interesting, and enlightening, to interview those we seek as clients. What are they truly receptive to, how do they like to be cold called, what idea/product/price point convinces them to buy, what annoys them? If we as marketers could get into their minds as buyers..............wow, that would be incredibly useful.

        Perhaps current clients of yourself or other marketers here could be asked if they would be will to share their experience of being "offline marketed."
        This fella said it first.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by John Durham View Post

          This fella said it first.
          John: You're right, and I apologize to Mr. Pertree.

          It's what happens when I read part of a thread, walk away (because I have to talk to customers and clients)...and then come back.

          To add to the idea. One way I've got speaking gigs is by interviewing the CEO of a company I wanted to speak for. Then I send a CD of the interview to them, and they are far more receptive to book me after that exchange. Plus, it's more content for books, etc.

          Mr. Pertree...I dedicate this post to you.
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  • Profile picture of the author Big Rob
    These are from my personal observations, as a 1 month lurker of this part of the forum:
    (wish I had discovered these sooner )

    As far as Interviewees, in no particular order, iamnameless,John Durham, Jason Kanigan, Ewen Mack, Claude Whitacre, Bob Ross, Ken Michaels.

    Subject Matters: What would you do if you had to start from scratch? What resources are you using now? Whom do you admire? How many hours do you work per day? Is there a specific determining factor to your success? What are your favorite Businesses to approach?

    Just a few off the top of me (somewhat confused) noggin.

    Will be checking the Podcast, Thanks.
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  • Profile picture of the author goblue1918
    How about interviewing some business owners who have had success with products/services they purchased from an offline salesperson.

    Some potential questions:
    Why they bought the service?
    Why they bought from that person?
    How has it impacted their business?
    Would they purchase from that person again?
    Did they do anything after the sale that stood out?

    It seems most of what is on this forum stresses how many sales a product or idea generates and not the positive effect on the end user. I understand why, I just think having the perspective of the end user beneficial in developing sales strategies.

    Take a look at the following podcasts as they have featured some members of this forum:
    - Onloine Income Lab Podcast - Trent Drismand (sp?)
    - Local Income Lab Podcast - Mike Cooch
    - Start Ups For The Rest Of Us - Rob Walling
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  • Profile picture of the author massiveray
    The number 1 thing I want to hear when I am listening to somebody talking about how to build a successful business is.....

    How much cash is in your bank account right now?

    If you want to ask that question to some of the so called bigger names on WF I bet you'd hear some interesting answers.
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  • Profile picture of the author RichAnderson
    Chris I am excited to see you started a offline podcast and I just added it to my favorites on stitcher. I spend most of my day listening to podcasts while working. good luck in your endeavors with podcasts.

    Also don't be afraid to make the podcast personal with your experiences in off-line marketing. having guests is nice but don't forget to make it relatable to your average listener. find a way to connect with the listener and chances are you'll have that listener for the rest of your career.
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    • Profile picture of the author iamchrisgreen
      Originally Posted by RichAnderson View Post

      Also don't be afraid to make the podcast personal with your experiences in off-line marketing. having guests is nice but don't forget to make it relatable to your average listener. find a way to connect with the listener and chances are you'll have that listener for the rest of your career.
      Thanks Rich. It's encouraging to hear that. I've put off just giving advice myself, but I guess I should just go for it.
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      • Profile picture of the author RichAnderson
        Originally Posted by iamchrisgreen View Post

        Thanks Rich. It's encouraging to hear that. I've put off just giving advice myself, but I guess I should just go for it.
        Just to let you know I had a listen to both episodes yesterday. Great job.. Your podcast was great quality and well-organized. Communication between you and your guests was easy to follow and it sounded like you guys certainly followed a outline. Sadly this is where a lot of podcasts fail. You're off to a great start and I look forward to hearing more. Do you have a Facebook page for this podcast? Anyways Facebook is a good way to let your listeners know when you've done an update and added new episodes.. Thanks again
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  • Profile picture of the author dave147
    Hey Chris,
    Great Idea, look forward to it. I'd like to hear from these guys...

    Doran Peck
    Bob Ross
    Don Alm
    Martin Buckley
    Iamnameless
    John Durham
    Claude Whitacre
    Seantrepreneur
    and of course..
    Jason Kanigan (glad he's on-board)

    "Please understand, if I've left anybody out, it's been a long day"
    (anyone know what movie that's from

    The 3 questions??

    1. What are your top 5 business or marketing books?

    2. If you had to do it all again, would you choose offline or online as your primary focus for building a business

    and

    3. What are your top 3 most result producing offline marketing strategies

    Cheers
    Dave
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  • Profile picture of the author bob ross
    Scheduling in the near future is tight but I'm up for it.
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  • Profile picture of the author iamchrisgreen
    Cheers guys for all the suggestions.

    I'm interviewing Kyle Tully next week, which should be a great one.
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  • Profile picture of the author John Durham
    I think the best thing you could do is interview prospective offline clients personally, about how they want to be contacted, how they want to be approached, what makes them buy or not buy from a salesperson. What kind of ads do they respond to...Their realistic expectations...You may even close a couple in the process.

    If you dont do this idea someone should... you would get ALOT more viewers by getting into the minds of prospects and letting them speak to the marketing community for themselves.

    Thats my two cents. I dont generally do interviews myself...but I will tell you this Chris, as an admirer.

    I have helped people launch WSO's and things, and, in my own experience, interviews with WF marketing guys arent that big a deal to most... they are a cheap commodity, however, interviews with prospective CLIENTS? Getting inside THEIR minds?

    Everyone would want that. You can ,listen to me and others presume we know what all clients are thinking all day long... but actually listening to twenty of them in a row in the first person...and making distinctions about the consistencies... that would be REAL valuable.

    Again just my opinion. Glad to see you still moving and shaking.
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    • Profile picture of the author iamchrisgreen
      Originally Posted by John Durham View Post

      I think the best thing you could do is interview prospective offline clients personally, about how they want to be contacted, how they want to be approached, what makes them buy or not buy from a salesperson. What kind of ads do they respond to...Their realistic expectations...You may even close a couple in the process.

      If you dont do this idea someone should... you would get ALOT more viewers by getting into the minds of prospects and letting them speak to the marketing community for themselves.

      Thats my two cents. I dont generally do interviews myself...but I will tell you this Chris, as an admirer.

      I have helped people launch WSO's and things, and, in my own experience, interviews with WF marketing guys arent that big a deal to most... they are a cheap commodity, however, interviews with prospective CLIENTS? Getting inside THEIR minds?

      Everyone would want that. You can ,listen to me and others presume we know what all clients are thinking all day long... but actually listening to twenty of them in a row in the first person...and making distinctions about the consistencies... that would be REAL valuable.

      Again just my opinion. Glad to see you still moving and shaking.
      Awesome idea John!!

      I know a few business owners that would be willing to do this.
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      • Profile picture of the author John Durham
        Originally Posted by iamchrisgreen View Post

        Awesome idea John!!

        I know a few business owners that would be willing to do this.
        I would pay for something like that myself. So you'd have at least one customer in line.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by John Durham View Post

      I think the best thing you could do is interview prospective offline clients personally, about how they want to be contacted, how they want to be approached, what makes them buy or not buy from a salesperson. What kind of ads do they respond to...Their realistic expectations...You may even close a couple in the process.
      Solid idea. When I was writing my book Selling Local Advertising, the people I interviewed were mostly advertising customers. I wanted to know what made them choose what they bought, and what really ticked them off about some advertising sales reps. Plus, I bought hundreds of thousands of dollars in advertising myself, over the years...so I had a little insight to add as well.

      Your idea of interviewing as a method to make sales shows an advanced sales mind.

      I'd be willing to give an interview. Just PM me.

      "That Claude Fellow"
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      One Call Closing book https://www.amazon.com/One-Call-Clos...=1527788418&sr

      "Those who know that they are profound strive for clarity. Those who would like to seem profound to the crowd strive for obscurity" Friedrich Nietzsche
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  • Profile picture of the author iamchrisgreen
    I just interviewed Kyle Tully (successful Warrior).
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