You haven't quantified the buyer advantage.
This means it has to be water-tight relevant to them.
Doing so puts you 2.5 times more likely to close the sale.
You want to be shown the money..?
well so does your prospect.
They aren't any different.
Go to page 9
of the research here...
Here's the clickable link "Webinar How To Craft A Unique Value ..."