I walked into a coffee shop just down the street from me, introduced myself and explained the type of work I did for businesses in the area. The owner was incredibly nice, and I wasn't trying to sell her anything in this case.
As I was walking to the door, a lady stopped me from across the room. She had overheard me talking to the owner, and it just so happens she was actually looking to get some marketing done for her photography business. We sat down and talked for a bit, and I am now designing a website for her as well as putting her on my direct mail piece that's going out this month.
I know these stories happen all the time on here, but they all have one thing in common. Whether you are cold-calling, visiting businesses on foot, using direct mail, or emailing...this stuff happens when you take action!