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Newspaper inserts

by pertree
6 replies
Anyone have any experience producing and placing these in the weekend edition of their newspaper, along with the Kmart, Walgreen, and other sales papers? In my smalltown paper there was one selling a "rare and limited edition" rifle. It was letter sized, color on one side, black and white on the other. I'm not even interested in guns but this was so well written it made me want one, lol. What are the costs associated with these, rates, etc. And where would you find a great product to sell.............or to be an affiliate of?
#inserts #newspaper
  • Profile picture of the author bostoncitymass
    Call the paper that you want to advertise in. They can tell you the rates to advertise. rates vary depending on the paper and the circulation.
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    • Profile picture of the author Claude Whitacre
      I have experience in this. Inserts are far more profitable than display ads, because they are easier to find, and can be saved.

      But your offer still has to be a good one that would appeal to many of the readers. And newspaper readers are skewing older.
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      • Profile picture of the author pertree
        Claude, I think the older demographic is probably a great demographic to market to. May I ask about your past campaigns, what type of products in particular? Like most, I don't produce a physical product so would need to find something desirable. Where does one look?
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        • Profile picture of the author bostoncitymass
          I'm confused. What are you trying to market?
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        • Profile picture of the author Claude Whitacre
          These were ads for physical products out of a retail store.

          You are starting with the wrong premis. You are assuming that this media is a good way to market....something, but you have no idea what.

          Me? I would look in general magazines to see what the sell directly from ads. Find something you can sell, and then find it wholesale. Or go to Alibaba.com and look around.

          Find the market first.
          Then find out what they are buying.
          Then find out how they are buying it (What media, what type of ads)
          Then study ads that repeat, and are still there a year later (check year old magazines at the library)
          If the ads last a year, they are profitable.
          Then find out where you can buy these products at real wholesale cost.
          You may find that buying direct from China will be your best bet.
          Now you advertise.


          I've oversimplified this, to show that it's going to take a lot of research before you land on something you like.

          You'll be paying retail for the advertising, trying to sell something with a low profit margin, to a market that has proven they buy by mail order, but only items that appeal to older people. The rifle you mentioned is a good example.
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          • Profile picture of the author pertree
            Bostoncitymass, I don't have a product, just simply looking at this from a backwards perspective. As Claude stated, I'm probably going about it from the wrong premise.

            But, I don't see a problem with looking first at methods to reach a target audience, and then determine what product might be best suited for them. The gun offer I mentioned in my original post is a good example of a product suited for my area. The majority of men are hunters and many collect guns. The flyer states "only 100 available for Alabama." So there is scarcity, a good characteristic of a great offer. The offer is $200 down and $100 per month, doesn't say how many months, but I'll bet they will get thousands of calls.

            Back in the spring there was a flyer in the newspaper offering a flag holder with address sign for your yard, only 250 available in your area, installed, for $50. After driving around town I guarantee you there are 1000 of these things installed. I tracked the person down who ran this campaign, he lives in a small town nearby, and he said he needed to make some extra money, knew how he wanted to market a product before he ever knew what it was. He decided since it was spring, a time to get the yard looking good, he would cater to that market, so he found this sign/flag holder at a good wholesale price, wrote out a great offer, and off he went to his surrounding area that he could service himself. He claims he cleared around $75,000 over three months.and used local high school kids that he recruited through classifieds in the various towns to install them. This reminded me of Midas Man and Martin Buckley type marketing, and it worked well.

            So, I don't think the product has to come first, necessarily. Trying now to think of good early winter product, even though that contradicts my post. But I already know I will use a newspaper insert to promote it.
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