Are you a bottom feeder?... Shame on you
Are you a bottom feeder?
Now, you may not feel as if this title should be bestowed upon you... You may not even realize that this is the lifestyle that you have embraced! …Hell, you may even be one of "those guys" who endorses this alternate approach to business...
The fact remains though, that bottom feeding is what is stopping each one of you from making a fortune.
Now before the usual naysayers start pulling down their plaid skirts and revealing their polka-dot panties, I'd like to first state that this doesn't apply to everyone... Shockingly, I have noticed a few (only a few) that actually understand the power of Quality over Quantity.
To those that don't know me, my name is Adrian Browning: the most censored Marketer in the world… So you’d probably want to read this before the ‘powers that be’ take it down.
I am the founder of a flourishing privately owned Marketing and Media Agency... Not only that, but my recreational endeavors include Promoting Million Dollar sporting events, Advising popular public figures and Brokering ground-shaking deals
My monthly routine consists of $200,000 Dollar transactions, flights to Monaco and other lavish habits that I shan't speak of here today …I am nothing but 26 years of age, and still have an abundance of success that I am yet to experience...
But THAT isn't why I have come here today!
You see, months ago, I told you that selling SEO to Pizza guys and Hot Dog salesmen is the most commonly traveled route to inadequacy, failure and financial ruin.
Was I wrong in suggesting this? Hell no, I stand by that statement.
Simply put, If you haven’t ALREADY got at least 10 clients under your belt who are ALREADY paying out at least five figures per calendar month, then I’m afraid that you are wasting your time. It’s never going to happen …No matter what your views are, the fact remains that this entire market is completely saturated!
But, I'm not here to add insult to injury and spit all over your dreams because, believe it or not - I am here to tell you that, with effort from each one of you, this can change within just one month.
Last week after my third round of Golf, it became all too clear to me WHY the market had made it IMPOSSIBLE for a “newbie” to succeed in this field… It became all too obvious to me WHY people think it is acceptable to hawk SEO to Pizza Guys and smile as they receive only a disgraceful pittance in return… The problem was all too visible: It’s because each and every single one of you MADE IT THAT WAY! Yes indeed, it was each one of you that disheveled the market and drove down your own value to the point where even a mere Hot Dog salesman would sooner drive his own business into the ground than pay you more than $200 for some SEO work…
I closed my first SEO/Website deal way back in 2006. Do you think I offered some cheap frill to “get my foot in the door”? Do you think I cold called half the corporate population and begged them for some spare change? Tell me, do you think I spent my entire day fooling around with silly phone “scripts” as if I’m some small time thespian looking to land a lead role in the next American Beauty installment?... NO – But despite all of this, I approached that negotiation table like an absolute savage and closed the deal at $13,000 plus extras.
Now TODAY, the market is in such a state that a “newbie” could NEVER do the same thing… It just won’t happen… Their mentors are incompetent, their strategies are laughable and I’m sad to say that most just don’t have the drive to be successful in this field.
Yes… you have to be willing to do ‘whatever it takes’, not JUST whatever ‘everyone else’ is doing.
Now this brings me to the solution…
Firstly - each and every one of you needs to realize that through your actions, the entire market can be affected... Just one shift at the lowest level can (and will) create massive ramifications for even the largest players in the industry.
It all comes down to your price points.
First you need to think: what things in this world are priced at $200… an Xbox console, vacuum cleaners, a low-end LCD Television set… pretty much a bunch of disposable items right? Now, you mean to tell me that for the same price as some crappy LCD set, you can boost the profits of my business by untold amounts and lead my company into the path of prosperity for years and years to come? Or for the same price as that old dusty vacuum cleaner that my wife drags around the house, you can lift my company from debt and propel our dismal income into the stratosphere? – THIS is what CEO’s, Owners and other Decision Makers think when you approach them with your little $250 Dollar marketing plans.
Get your mind in the game people! – Do you realize that even Owners at the lowest level spend more than $200 on a half decent night out at some down-trodden Hooters bar every Thursday evening?… Please understand that even the lowliest CEO spends more than $200 JUST to get his car detailed every two weeks… $200? Well damn, that won’t even get you a first class coach ticket across state. – But somehow, you expect me to believe that for $200, you’ll turn my company into a money sucking machine – PUH-LEASE
I hope you see where I am going with this?
Get your mind in the game!
If you think that your price point is “too-high” then you are on the right track… If you look at the price of your package and you just can't picture someone paying out that amount, even to a bunch of offshore kidnappers who are holding his kids for ransom – then you are on the right track… All of this $200 Dollar and “get my foot in the door” stuff has to stop.
Owners are not the buffoons that you perceive them to be, because I can tell you now if you walk into my office and prove, beyond reasonable doubt, that you can somehow improve the fortunes of my company – then why would paying you $15,000 be an issue for me? … They’ll always be a way for me to pay you. BUT if you come into my office with an entire presentation and then only request $200 for your services, I’ll politely ask you to leave and then proceed to make cruel jokes about you with my staff.
It boils down to this, if you set your minimum price at $10,000 and make 10 sales a month – that’s a cool and easy $100,000… Hell, even if you only manage to make three sales in the space of 30 days, that’s $30,000 and something tangible for you to build upon.
The moral of this post: DON’T be afraid to ask for $10,000 - even if that is too much money for YOU, it is only peanuts for someone else (especially business 'owners')… If each and every one of you raised your prices today, this will affect the market in such a way that even newbies will once again be able to walk into someone’s office and demand $10K for SEO work…
Do the right thing
- Adrian
Now, you may not feel as if this title should be bestowed upon you... You may not even realize that this is the lifestyle that you have embraced! …Hell, you may even be one of "those guys" who endorses this alternate approach to business...
The fact remains though, that bottom feeding is what is stopping each one of you from making a fortune.
Now before the usual naysayers start pulling down their plaid skirts and revealing their polka-dot panties, I'd like to first state that this doesn't apply to everyone... Shockingly, I have noticed a few (only a few) that actually understand the power of Quality over Quantity.
To those that don't know me, my name is Adrian Browning: the most censored Marketer in the world… So you’d probably want to read this before the ‘powers that be’ take it down.
I am the founder of a flourishing privately owned Marketing and Media Agency... Not only that, but my recreational endeavors include Promoting Million Dollar sporting events, Advising popular public figures and Brokering ground-shaking deals
My monthly routine consists of $200,000 Dollar transactions, flights to Monaco and other lavish habits that I shan't speak of here today …I am nothing but 26 years of age, and still have an abundance of success that I am yet to experience...
But THAT isn't why I have come here today!
You see, months ago, I told you that selling SEO to Pizza guys and Hot Dog salesmen is the most commonly traveled route to inadequacy, failure and financial ruin.
Was I wrong in suggesting this? Hell no, I stand by that statement.
Simply put, If you haven’t ALREADY got at least 10 clients under your belt who are ALREADY paying out at least five figures per calendar month, then I’m afraid that you are wasting your time. It’s never going to happen …No matter what your views are, the fact remains that this entire market is completely saturated!
But, I'm not here to add insult to injury and spit all over your dreams because, believe it or not - I am here to tell you that, with effort from each one of you, this can change within just one month.
Last week after my third round of Golf, it became all too clear to me WHY the market had made it IMPOSSIBLE for a “newbie” to succeed in this field… It became all too obvious to me WHY people think it is acceptable to hawk SEO to Pizza Guys and smile as they receive only a disgraceful pittance in return… The problem was all too visible: It’s because each and every single one of you MADE IT THAT WAY! Yes indeed, it was each one of you that disheveled the market and drove down your own value to the point where even a mere Hot Dog salesman would sooner drive his own business into the ground than pay you more than $200 for some SEO work…
I closed my first SEO/Website deal way back in 2006. Do you think I offered some cheap frill to “get my foot in the door”? Do you think I cold called half the corporate population and begged them for some spare change? Tell me, do you think I spent my entire day fooling around with silly phone “scripts” as if I’m some small time thespian looking to land a lead role in the next American Beauty installment?... NO – But despite all of this, I approached that negotiation table like an absolute savage and closed the deal at $13,000 plus extras.
Now TODAY, the market is in such a state that a “newbie” could NEVER do the same thing… It just won’t happen… Their mentors are incompetent, their strategies are laughable and I’m sad to say that most just don’t have the drive to be successful in this field.
Yes… you have to be willing to do ‘whatever it takes’, not JUST whatever ‘everyone else’ is doing.
Now this brings me to the solution…
Firstly - each and every one of you needs to realize that through your actions, the entire market can be affected... Just one shift at the lowest level can (and will) create massive ramifications for even the largest players in the industry.
It all comes down to your price points.
First you need to think: what things in this world are priced at $200… an Xbox console, vacuum cleaners, a low-end LCD Television set… pretty much a bunch of disposable items right? Now, you mean to tell me that for the same price as some crappy LCD set, you can boost the profits of my business by untold amounts and lead my company into the path of prosperity for years and years to come? Or for the same price as that old dusty vacuum cleaner that my wife drags around the house, you can lift my company from debt and propel our dismal income into the stratosphere? – THIS is what CEO’s, Owners and other Decision Makers think when you approach them with your little $250 Dollar marketing plans.
Get your mind in the game people! – Do you realize that even Owners at the lowest level spend more than $200 on a half decent night out at some down-trodden Hooters bar every Thursday evening?… Please understand that even the lowliest CEO spends more than $200 JUST to get his car detailed every two weeks… $200? Well damn, that won’t even get you a first class coach ticket across state. – But somehow, you expect me to believe that for $200, you’ll turn my company into a money sucking machine – PUH-LEASE
I hope you see where I am going with this?
Get your mind in the game!
If you think that your price point is “too-high” then you are on the right track… If you look at the price of your package and you just can't picture someone paying out that amount, even to a bunch of offshore kidnappers who are holding his kids for ransom – then you are on the right track… All of this $200 Dollar and “get my foot in the door” stuff has to stop.
Owners are not the buffoons that you perceive them to be, because I can tell you now if you walk into my office and prove, beyond reasonable doubt, that you can somehow improve the fortunes of my company – then why would paying you $15,000 be an issue for me? … They’ll always be a way for me to pay you. BUT if you come into my office with an entire presentation and then only request $200 for your services, I’ll politely ask you to leave and then proceed to make cruel jokes about you with my staff.
It boils down to this, if you set your minimum price at $10,000 and make 10 sales a month – that’s a cool and easy $100,000… Hell, even if you only manage to make three sales in the space of 30 days, that’s $30,000 and something tangible for you to build upon.
The moral of this post: DON’T be afraid to ask for $10,000 - even if that is too much money for YOU, it is only peanuts for someone else (especially business 'owners')… If each and every one of you raised your prices today, this will affect the market in such a way that even newbies will once again be able to walk into someone’s office and demand $10K for SEO work…
Do the right thing
- Adrian
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What if they're not stars? What if they are holes poked in the top of a container so we can breath?
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