I got this idea from David Iago. Pretty much using his script but I put my little twists and nuances into it. The idea goes like this; I find real estate listing ads as well as automotive listing ads (like the real estate book or auto solutions) and make a 5 minute presentation about how adding a text messaging CTA will help increase sales.
Here is the email I send out; I switch up the subject line for each person I send it to. Some of them have included:
This is a game changer, please watch
FINALLY, a true automotive game changer, please watch
A true real estate game changer? Please watch
This is revolutionizing the automotive industry, please watch
The evolution of the real estate business
Sometimes I may insert the persons name into the headline.
Here is the email I send out:
I know you are busy so I will be brief. My name is Todd Friedman and I'm a Mobile Marketing Specialist. I help real estate professionals just like you maximize their advertising potential. I am about to deploy the most powerful lead generation system ever developed, in your area. I will be providing only a small number of real estate offices in the Metro West area with this system. I have prepared a short video presentation (approx. 5 mins.) specifically for you and you can view it here.
NBTaylor - YouTube
Please contact me at your earliest convenience to discuss.
P.S. This will be the most effective advertising you have done and it is extremely inexpensive.
P.P.S. This is completely hands off. Once set up it requires none of your time.
The video link is live so feel free to view it.
My initial run consisted of 10 videos. 5 in the real estate niche 5 in the automotive niche. I've conducted 2 appointments so far (both in RE). One business hasn't returned my calls after the initial meeting and the other asked me to follow up at the end of the month.
I would greatly appreciate any constructive thoughts on making this more effective. This is not my only avenue of customer acquisition. In fact, I'm usually out pounding the pavement and once in a while will cold call, but I've heard many warriors finding success with this method so I decided to give it a shot.
Thank you in advance!