A buyer tells you what you are doing wrong

1 replies
Paul Rogers has been in procurement for 32 years. In this podcast, he explains how salespeople can better work with buyers.

He talks about mistakes salespeople make like:
  • Going around the buyer and "selling through the back door"
  • Not demonstrating the value that makes your product better
  • Disrespecting the competition
  • how traditional closing techniques will get you booted
  • Not letting the buyer add value in the selling process
And he shows you how buyers can benefit your sales effort if you get them involved in a deal from the beginning.
#buyer #tells #wrong
  • Profile picture of the author Maxwell Stinson
    Thanks for the share. I've always been a guy who values the lessons you can learn from your buyers.

    I find that some salespeople often neglect who they're dealing with and often end up getting booted right out the door because of it!
    B2B telemarketing: lead generation & appointment setting -- that's my game! Click here to learn more.
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