Redshifted CL Killer Ads

The ad what has made a lot of money
and being the most run ad on CL.

Plus the breakdown on why it was made that way..

http://www.warriorforum.com/offline-...out-water.html

http://www.warriorforum.com/offline-...5k-2-days.html

Enjoy!
Ewen

Have you tried actually searching for them? It took me about 30 seconds to find them using Google. He gave the words to search for in his posts.

I'd post the link, but the thread specifically asks people not to post the ads. And I take that to mean links to the ads as well.

Marvin

Just sent you a PM.

Marvin

You can follow my ads as an example, but trust me when I say they're not the best to learn from. Especially considering that I am not a copywriter. Just a person who stalks copywriters.

What you need more than anything, is not my ads. You need a swipe file of the best material you can possibly find. I think its my swipe file that has given me leverage over most other people posting on CL. And this will sound stupid, but I am a lefty. Which means I am severely right brain dominant. If you read about right brain dominant people, they suck at things like accounting and math... but are usually very good at reading and guiding emotions (you don't have to be lefty to do this, but you may need to train yourself more in right brain thinking). Right brain dominant people are also very hard to please, as they are bilateral thinkers, and never secure in their own thoughts. Always seeing things simultaneously from 2 polar opposite sides, and using intuition to bridge things together.

Everytime I look back at my older ads, I always have major criticisms to voice about them. So this has provoked a neverending cycle of improvement for me.

Some of my past ads were trying to sell people in the ads. This is a lead generation nightmare. When people were calling, they were OVERqualified. It made jobs very easy to sell, but I didn't realize at the time how many leads I was sacrificing by doing this.

So I wound up testing ads from polar opposite sides of the spectrum. Highly emotional ads, that overqualified people, vs less emotional ads like the one below. Its more of a vanity based ad, than something that tries to provoke/resolve fear.



Its a very simple ad. Lacks a lot of emotion and punch. Its just out there to get vanity seekers to raise their hand. And this ad had an NLP anchor on the bottom right. Its there to signify social proof, and is very subtle. I had to contact a judge just to see if it would be legal, and he said it was as long as I didn't infringe on any trademarks. Its manipulative stuff to do, but when you really think about it, there is some pretty crazy stuff that can be done with NLP anchors.

BTW I call them NLP anchors but all they really do is anchor credibility/social proof. There is actually a second anchor in the ad, that noone will notice. And no its not the "A" all the way up top, thats just our logo. You would have to know what our real office looks like to notice that we're using a stock office 100xs better looking than our real office.

Then I have my more melodramatic text based ads like this one (I have so many different combinations but not enough time to show them all =])

Qualified Remodeling Contractors vs Credible Ones - A BIG DIFFERENCE

Maybe you're looking to have work done on your home. It could be a bathroom, a basement or a kitchen. . . its not that important.

What IS important, right now.. are your standards for hiring a remodeling company.

If I went on about all the negative things I see in the remodeling industry as a business owner, you might think I was a negative person.

If I told you all these problems could be solved by 1 simple clarification, then you might find this post useful.


Let me define 2 words for you:

*Qualified - having complied with the minimum requirements to perform a task.

*Credible - offering reasonable grounds to be effective and successful.

This is VERY important, so please listen carefully.
When you look for a "qualified" contractor, you are looking for a person who possesses the BARE MINIMUM to perform the job.

What is the bare minimum?

License
Insurance

For most people, these 2 criteria are usually enough.

But look at things this way.

A police officer who just got graduated the academy 3 days ago. . . is "qualified" to protect society.
A teenager who got their license 2 weeks ago is "qualified" to drive a car.

A soldier who just passed boot camp . . .

A doctor who just graduated medical school. . .

Are you seeing the point yet?

Would you trust these people with your life?

Would you trust a "qualified" remodeling contractor with your home?

Now lets define what a CREDIBLE contractor might be -

At bare minimum they should be licensed, insured and BBB acrredited. A credible contractor will ALWAYS be a qualified contractor, but a qualified contractor is not always a credible one.

You must never forget that distinction.

Credible is someone who actively adheres to the rules and guidelines set forth by the EPA.

They must abide by "lead-safe" practices.

Lead is a toxin, its in many old homes (pre-1978 to be specific).

This is why work areas are contained.
This is why dust needs to be minimized.
This is why workers must clean up every time a mess is made.

It poses health hazards AND fire hazards (dust is very flammable). Contractors are the only people in the world who can truly prevent lead exposure.

They should adhere to guidelines of Energy Star and strive to reduce their carbon footprint.

They should always use negative air machines when required.
They should always pull permits when permits are required.

Does this sound more CREDIBLE to you?

How about being in business since 1992?
Or a team with 65 combined years of residential and commercial remodeling experience?

This doesn't make us expensive. . . but it definitely doesn't make us the cheapest either.

So if credibility is what you crave, call Robert today at XXX-XXX-XXXX.

Or visit our website and send us an email: http://www.website.com/

A community service by All County Renovations, LLC.
Seize the opportunity now.


Then I tried doing videos too. I'd create thumbnails and link them in my CL ad, to drive people to youtube to qualify, then to our phone or website.

I tried personal videos, professional videos, emotional videos, nonemotional, I've tried lots of combinations.

What works best is you need to strike a balance. And testing should never end imo. However, my testing has convinced me that video works the best with an incredible headline. Then you keep the ad informative, while using credible information to provoke fear/action (without being obvious about the fear part).

I'll show you a brief process I use for mold. First, I use a thesaurus along with good swipe file to help me. Sometimes I'll go to the WSO forum and steal headlines that got thousands of views, then rewrite them for my own niche.

Here is one of my msword resources for my mold copy.

HEADLINES:

Escape The Curse Of A Home Riddled In Black Mold.. (stole concept from Ewen)
Menacing Mold Statistics Mention 1300% Increase In NJ Homes.
Is Belligerent Black Mold Haunting Your Happy Home For Halloween?
1 on 1 - Your Home VS Black Mold à Who Will Win? (stole concept from WSO section)
Live Mold Ravaging At Your Restful Residence ---> END The Madness NOW!
Is Barbaric Black Mold Turning Your Healthy Home Into A Battlefield?
Malicous Mold Creating Chaos In Your Happy Home -----> Who Will Win?
Is Destructive Mold Defacing Your Happy Home? Stop The Sinister Cycle!
Has Destructive Black Mold Disrupted Your Peaceful Life? WE CAN HELP!
Sick of Sinister Black Mold Harassing Your Healthy Home? ----> STOP The Cycle!
Escape The Feverish Grip Of Mold Knawing At Your Happy Home..

>>> Keep in mind this is one of my brain storming documents. Like some of the headlines just read wierd, and thats ok. For me its about getting the words out (as I'm looking over my swipe), and keeping the flow going. If a headline is weird, I still try to finish it fast and move onto the next. Then I can go back and fix things later.

Thesaurus (words to describe a home)

INNOCENT

abovesuspicion, angelic, chaste, clean, cleanhanded, clear, crimeless, exemplary, faultless,free of, good, guilt-free, guiltless, honest, immaculate, impeccable, impeccant, in the clear, inculpable,irreproachable, lawful, legal, legitimate, licit, not guilty, pristine, pure, righteous, safe, sinless, spotless, stainless, unblemished, uncensurable, uncorrupt, unimpeachable, uninvolved, unoffending, unsullied, untainted, upright, virginal, virtuous



COMFORTABLE

adequate, agreeable, appropriate, at rest, cared for, cheerful, complacent, contented, convenient, cozy, delightful, easy, enjoyable, enjoying, gratified, hale, happy, healthy, hearty, loose, loose-fitting, made well, pleasant, pleased, protected, relaxed, relaxing, relieved, rested, restful, restored, satisfactory, satisfying, serene, sheltered, snug, snug as a bug in a rug, soft, soothed, strengthened,untroubled, useful, warm, well-off



CHEERFUL

airy, animated, blithe, bouncy, bright, bucked, buoyant, cheery, chipper, chirpy, contented, effervescent, enlivening, enthusiastic, full of pep, gay, glad, gladsome, good-humored, good-natured, hearty, high, hilarious, hopeful, in good spirits, in high spirits, jaunty, jocund, jolly, joyful, lighthearted, lively, merry, optimistic, peppy, perky, pleasant, roseate, rosy, sanguine, snappy, sparkling, sprightly, sunny, sunnyside up, up*, upbeat, vivacious, winsome, zappy, zingy, zippy



Words To Describe Mold

NASTY

awful, beastly, bum*, dirty, disagreeable, fierce, filthy, foul, gross, grubby, hellish, horrible, horrid, icky, impure, loathsome, lousy, malodorous, mephitic, murderous,nauseating, noisome, noxious, objectionable, obnoxious, obscene, odious, ornery, outrageous, poison, polluted, raunchy*, repellent, repugnant, repulsive, revolting, rough, sickening, soiled, squalid, stinking, tough, unappetizing, unclean, uncleanly,



AGGRESSIVE

advancing, antipathetic, assailing, attacking, barbaric, bellicose, combative, contentious, destructive, disruptive, disturbing, encroaching, hawkish, intruding, intrusive, invading, martial, militant, offensive, pugnacious, quarrelsome, rapacious, threatening, warlike




OBNOXIOUS

abhorrent, abominable, annoying, awful, beastly, big mouth, detestable, disagreeable, disgusting, dislikable, displeasing, foul, gross*, hateable, hateful, heel, horrid, insufferable, invidious, loathsome, mean, nasty, nauseating, objectionable, odious, off-color, ornery, pain in the neck, pesky, pestiferous, pill, repellent, reprehensible, repugnant, revolting, rotten, sickening, stinking, unpleasant




ANNOYING

T-off, abrade, agitate, ask for it, badger, be at, beonthe back of, bedevil, beleaguer, bore, bother, break, bug, burn up, chafe, displease, distress, disturb, egg on, exasperate, fire up, gall, get, gnaw, harass, harry, heat up, henpeck, hit where one lives, irk, madden,makewaves, miff, nag, needle, nettle, nudge, peeve, perturb, pester, plague, provoke, pushbutton, ride, rile,ruffle, tease, tick off, trouble, turn off, vex, work





BOTHERSOME

aggravating, annoying, distressing, disturbing, exasperating,incommodious, inconvenient, irritating, rebarbative, remote, tiresome, troublesome, vexatious, vexing


CONSUME

absorb, annihilate, appreciate, be engrossed by, bepreoccupied, bolt, bolt down, chow down, cram, delight in, destroy, dispatch, do compulsively, do voraciously, drink in, eat, enjoy, exhaust, feast on, feed on, gloat over, go through, gobble, gorge*, gulp, guzzle, hoover, imbibe, ingest, inhale, partakeof,pig out, polish off, ravage, rejoice in, relish, revel in,scarf down, spend, stuff, take, take in, use up, waste, wipe out, wolf down, wolf*


DESTROY

abort, annihilate, annul, axe, blot out, break down, butcher, consume, cream*, crush, damage, deface, desolate, despoil, dismantle, dispatch, end, eradicate, erase, exterminate, extinguish, extirpate, gut, impair, kill, lay waste, level, liquidate, maim, mar, maraud, mutilate, nuke, nullify, overturn, quash, quell, ravage, ravish, raze, ruin, sabotage, shatter, slay, smash, snuff out, spoliate, stamp out, suppress, swallow up, tear down, torpedo, total, trash*, vaporize, waste, wax, wipe out, wreck, zap



Specific Words for Home

abode, camping ground, country, element, family, farm, fireside, habitat, habitation,haunt, haven, hearth, hills, home ground, homeland, homestead, hometown, household, land, locality, neck of the woods, neighborhood, range, roof, site, soil, stamping ground, stomping ground, territory



TERRITORY

area, belt, block, boundary, colony, commonwealth, country, district, dominion, empire, enclave, exclave, expanse, extent, field, land, mandate, nation, neck of the woods, neighborhood, province, quarter, section, sector, sphere, state, stompinggrounds, street, terrain, terrene, township, tract, turf*, walk, zone

battlefield,battleground,domain,field,province, realm, scene, sector, sphere, territory, theatre




Words that related to STOP or END

bar, barricade, blank wall, block, blockade, break, break off,brickwall, cease, cessation, check, close, closing, conclusion, control, cutoff, desistance, discontinuation, ending, fence, finish, freeze*, grinding halt, hindrance, layoff, letup, lull, pause, plug, roadblock, screechinghalt, standstill, stay, stoppage, termination, wall

be over, blow off, break, break off, call it a day, cease,close, cold turkey, come to a standstill, conclude, cool it, cut out, cut short, desist, discontinue, draw up, drop, end, finish, halt, hang it up, hold, kill, pause, pull up, put an end to, quit, quit cold, refrain, run its course, scrub, shut down, sign off, stall, stand, stay, tarry, terminate, wind up, wrap up

arrest, avoid, bar, block, bottle, break, check, choke, choke off, clog, close, congest, cut off, disrupt, fill, fix, forestall, frustrate, gag, hinder, hush, impede, intercept, interrupt, muzzle, obstruct, occlude, plug, put a stop to, rein in, repress, restrain, seal, shutdown, shut off, shut out, silence, stall, staunch, stay, stem, still, stopper, suspend, throw over, turn off, wardoff



SICK

ailing, bedridden, broken down, confined, debilitated, declining, defective, delicate, diseased, disordered, down, feeble, feverish, frail, funny*, green*, hospitalized, ill, impaired, imperfect, ina bad way, in poor health, incurable, indisposed, infected, infirm, invalid, laid-up, lousy, mean, nauseated, not so hot, peaked, poorly, qualmish, queasy, rickety, rocky, rotten, run down, sick as a dog, suffering, tottering, under medication, under the weather, unhealthy, unwell, weak, wobbly



Test AD: (random headline grabbed from above)



Its aggressive, its abhorrent, its obnoxious... its mold.

This musty & messy living creature, is well known by the medical industry to cause a whole host of immuno suppressive reactions.

Symptoms like dry eyes, burning eyes, watery eyes, runny nose, allergies, asthma,
we'd rather not get into all of them. What you need to do when you have mold, is find out what type of strain is growing inside your house, and the level of spores that have built up over time.

The fact is, many people don't know a thing about mold. They have no idea that the longer mold stays in your home, the more cumulative the effect is on your health. This is because, mold does NOT just grow in your home. The spores are well known to build up in your lungs over time.

Watch our youtube video for more information on mold:

http://www.youtube.com/myvideostillneedwork

100% of all forms of mold have the potential to cause some health effects, as reported by EPA.gov. Since we abide by all rules of the EPA, if spores are above a certain level, we will recommend removal.

For more information on black or white mold, you may call Randy at XXX-XXX-XXXX
.
All our inspections are 100% free.

A community service by All County Waterproofing.
http://www.allcountywaterproofing.com

Licensed, insured, and BBB accredited
Serving NJ for 20 years.

Need to speak to a licensed mold inspector?
Please call XXX-XXX-XXXX for more information.

----------------------------------------------

Thats my process for creating ads. I take out my swipe file (which is in too many different places to upload, maybe another day), I use thesaurus.com, then I get to work.

If you have any questions, feel free to ask.

-Red