What's your conversion rate on cold calling web design?

by 48 replies
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I think I'm at around 12%, based on my figures so far. Mind you, I'm just calling then emailing, then calling again, I never meet them face to face. So I consider this a pretty good conversion ratio.

Curious to hear others who've got some good data to go off...

Cheers,

Nick

Edit: by the way, that's 12% from the emails I send out, not the calls - probably about 30% of people will say yes to an email.
#offline marketing #calling #cold #conversion #design #rate #web
  • anybody? or are there no other cold callers here....? :confused:
    • [1] reply
    • My conversion rate is 60%+

      When I try to sell Design to a target market I make a mock website for the industry I want to target then I brand the mock for each prospect adding images, videos, logos. I then email them with a link to the design. This makes the follow up call a "warm" call! These calls are so much more fun then cold calls. Unless you enjoy having to earn respect as an expert in your market using your cleaver words you can just prove it to them. When you send them that link you go from a web design geek to friend, trust me they love it. Even if they don't want the site they will give you respect in most any case because you went out of your way to make the demo. This subject has been talked about enough so all the info you need is on the forum. GOOD LUCK WITH YOUR CALLS!!!

      Here are some demo sites:



      You just need to make a sub-domain and host the demo. If they do not like the site you just re-brand it for the next prospect!
      • [ 1 ] Thanks
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  • Hey Nick 12% is very good for emails. How did you get such a good response rate?
    Did you do use one of the email templates on here that offered a demo site?

    I have had about 1% response rate from sms marketing for offering free demo sites

    I am thinking of email marketing too now as my network banned me from non personal texts.....did you use your own email and just send the emails say 20 at a time via BCC and what kind of subject title did you use to get around the spam filters if you dont mind me asking please?

    Nick
  • That's not really a conversion rate.

    How many sales do you make from the first call? That is the conversion rate. If you email, then call again, then that is the conversion rate of those who enter your sales funnel. There is a big difference.

    For cold calling I'm probably at about 3% getting closer to 4% now. One call close.
    • [ 4 ] Thanks
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    • This is the ultimate goal, I really don't think it's possible to do much better.

      To get even close to these numbers it's not about scripts or niches, it's about really, REALLY knowing the business. Understanding what your clients wants and needs are and genuinely wanting to help them out.

      Money follows success.
  • Okay, sorry I might have confused you guys. I'm actually talking about the % of people that will become customers from X phone calls, or X emails. I was pretty sure that's the same thing as a conversion rate, but maybe not...

    Either way, from what I said above, it's pretty easy to work out:

    30% of all calls get an email

    then 12% of those emailed become customers

    so it's however many calls I do X .3 and then that result X.12

    So for example I call 100 people (an average day)

    100 X .3 = 30

    30 X .12 = 3.6

    so out of 100 calls (where I actually spoke with the business owner) I will get an average of 3-4 customers.


    @nyk24

    Yes, it's probably that high because I'm not just email spamming them, it's a warm email, as I've already spoken with them. Also my targeting is really good, matches with my script closely, and also my pricing is REALLY low to match this down economy and get as many people through my sales funnel as possible.

    I would go into more details, but I don't want to give my business plan away, I'm sure you can understand
    • [ 2 ] Thanks
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    • So 12% is not your conversions... 3-4% is your conversion which is pretty much the average.

      At that point, the key is to either increase your conversions, or increase your productivity. It is almost ALWAYS easier to increase your productivity.

      Word of advice... your pricing being really low only hurts you. I probably do a lot more sales at the same conversion rate as you, but average sale is around 1,300.
      • [ 2 ] Thanks
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  • nameless is right....I am fed up of all the bs on here it gives out the impression to the less experienced like me that offlining is easy, couple of wso's and how I made it threads and suddenly I am rich. We need more realism on these boards of how hard you have to work and put yourself out there and make mistakes and do your research and prep before you start to make it at all.

    what you are doing nameless with those 3/4% response rates is great especially on high ticket services/items a lot better than a so called 60% response rate for a cheap site although I am not knocking the price as we all start low on the price of our service before we have the confidence to put the price up
    • [1] reply
    • That's what is crazy, people come on here with absurd claims that aren't realistic. They look for easy ways, and ways that are just outlandish.

      Now if you approach this business realistically, you can succeed. It is all about numbers. It is ALWAYS all about numbers.

      If it takes you 100, 200, 1,000 calls.... and 10,000 emails to get a sale, you put those numbers to use. You go to work, you play the numbers in your favor and you will get sales.

      There is more to this business than sales, but its what people struggle with the most. They wonder why their 500 emails didn't get a sale... well because 400 of those emails aren't being delivered, and 90 are being opened but then thrown aside. 10 people might actually read it, but it can take another 10 to read before you get a sale or even a response.

      ANYONE to claim a 60% conversion rate, and selling $99 websites here on WF is either full of it, or an idiot. Which one is worse?

      You can have a .5% conversion rate and make 10X more than ME!

      If I were doing 60% conversions, I would be a billionaire.

      Some people it might take 200 calls to get 1 sale. Coming into this with THOSE expectations, is much better than those with the expectation of closing 60 out of 100. Even if it took you 1000 calls to get one sale... you can pull in 6 figures a year.

      People don't show the real numbers... so people get discouraged and quit. I don't care because its more money for me, but tired of the misinformation.
  • @nick thanks for clearing up your process to me.

    @nameless what industries do you go for that pay this higher price? I imagine it's lawyers, accountants, finance etc with a lot time spent sweet talking the gatekeeper? In my limited experience I am finding response rates alot lower from niches like beauty salons. I am also finding certain industries are easier to get hold of at certain times of the days.


    I am seriously considering cold calling the usa oneday as im from uk and you guys are a sucker for the accent lol and don't seem to be so tight arsed about fees and more concerned about the value in the service.

    For all the slack we give these forums it still actually inspires me to keep trying and never quitting as quitting is forever and I don't intend to be labelled a quitter or that person who said, "oh it didn't work for me."

    Like learning to ride I know it will click for me and I don't think people should be obsessed with response rates
    • [1] reply
    • Its not a high price man.. Its a low price. It is for anyone that has remotely any type of success. Pest control companies, lawn care, etc. will easily pay $2-3K. One company, a small niche that you would never imagine would have the money, spent $1,700 on a logo and $8.000 on a 4 page website.
      • [2] replies
  • If I had a client like this shop, I would cold walk-in and get to know them first. They'll buy much more if you present in person. Have them pull up the demo site on their office computer while you explain the features.
  • How long does it take to make these demo sites?? It seems like a lot of work for only a possible ROI?
    • [2] replies

    • This is inspiring guys, thanks!

      Where do you guys get your list to call? Is Yellowpages any good for a 3-4% conv?

      Some people suggest buying a list, is that necessary and worth it?
    • 3-8 hours depending on the site. If it does not sell then I can re-brand most of the sites for another business in 1-2 hours.
      • [1] reply
  • 0 for 0, Have never made a cold call in 5 years of Internet Marketing for Business owners.
    Become your first client and generate leads using Search, SEO and Social Media. Qualified people will be calling you. If you can't market yourself, how can you do it for your client? :-)
    • [1] reply

    • Good for you buddy, but the whole point of cold calling is I make contact with a prospect TODAY. Basically everything you mentioned takes time, or a decent budget (adwords for example) to setup. Those things are all great, and I'll be doing them later on, WHEN I have the cashflow from already gaining some success.
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  • I love the no nonsense truth that nameless brings to the forum, things most of us are thinking anyways but too polite to say. (I mean that with the utmost respect!)

    I wanted to chime in about low prices. Trust me, offering low prices get's you no where. I started with this strategy as well, your low price clients expect more for nothing - since according to your prices your time isn't worth much. Also publishing low prices on your website pretty much ruins your chance of landing any big clients.

    When you get into the arena of 3-15k projects you will notice that your clients respect your time a lot more, and in turn you will respect your time a lot more as well. They realise that your a professional. If you are charging $100 for 8 hours of your time? common, have some self respect - even if you are just using WP templates. And the mentioning of people saying 'Oh only lawyers can afford expensive projects'. That is ridiculous. Any self respecting business owner knows a website is going to cost them a couple thousand.
  • I'm Surprised that so many people do so much work before ever picking up the phone.
  • It's a loaded question because it depends on some of these factors:
    • How much are you asking for the site?
    • Who are you contacting?
    • Is it a high profit industry?
    • What are the typical expectations for website cost in that field?
    • What do you say when you message them?
    • Are you giving them something of value first?

    Having said that, I'm personally around 10% or perhaps even a bit lower as well. Bear in mind, I only target really high end clients for $10-25k sites. My bread and butter is medical clients.

    If you're targeting just any old client, I suppose the numbers could be higher but why go after clients that can't pay?

    Just my two cents. I hope that helps cover what you asked.
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