It made me stop and think.
And the answer is definitely no.
We sell on solutions and benefits and 'Show Me the Money' results.
One of the ways I do that is with a 52-Point Marketing Audit where e sit down with a client and walk them through 52 specific areas of their business where they SHOULD be doing something but aren't.
The average business ends up with 39 areas out of 52 that they admit they need to work on.
We then get back to them with the Top 5 Recommendations.
Once those 5 are dealt with and they are seeing great results we take another 5 and so on.
I always tell them: You eat an Elephant one bite at a time!