OFFLINE Q&A - ASK ME ANYTHING!!!

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Hey what's up guys?

Some of you guys might know me and some of you guys dont... but either way I've been around the offline niche for a while and I learned most of my stuff from the forum so I decided to come back to the forum to give back. Honestly, I haven't had the chance to check on the forum recently because it's already too much work for me to handle all my guys and keeping up with clients. Don't let the gurus fool you. IT'S A LOT OF WORK!!!

I've spent half of my time this year in the Philippines to grow my team and to take my offline business to the next level. I've also spent over 60k ever since I got started in the offline niche from going to seminars, buying every offline WSOs, internet marketing courses, and testing it out with tons of VAs and direct mail marketing. (most of that 60k went to hiring, testing, and marketing.)

Anyways, I've attached few videos and few proof to show the growth. I didn't attach it to show off but to see if I can inspire you because I know how hard and frustrating it is when first starting out.

I tried everything from knocking on 50-100 doors a day, 100 cold calls/daily, 1000s of linked messages, meetup groups, meetings, seminars, direct mails, events, referrals. You name it... IT WAS A LOT OF WORK and I failed on most of em but i kept my cool and kept going...

So if you have any questions, ASK ME!!!
I failed so many times you can call me the pro-failure!

-hiring & outsourcing
-marketing
-handling clients

I'm going to try my best to spend at least an hour a day to give back to the community i started from.

https://www.youtube.com/watch?v=57NIRCJcAwE











#offline marketing #offline #qanda
  • I have one question, well 2 actually, do you generally target businesses that already have an online presence, and what was your most successful marketing methods to date. Thanks for helping out
    • [1] reply
    • I like to target one specific niche now. I get so many referrals that way. Imagine doing websites for 20 dentist. I'm sure they have plenty of colleagues they can refer you.

      My favorite marketing is referrals but I'm sure you weren't asking to get a boring answer like that.

      One of my most successful marketing was direct mail marketing. One was to people who were already marketing on ads (newspaper, groupon, and etc) and other one was when I targeted Korean niche with a Korean letter + a picture of my pretty Korean face on it.
      • [ 1 ] Thanks
      • [1] reply
  • Your backlink profile and anchor text distribution is scary.
  • I watched your video VERY COOL, do you sell packages that people download themselves or do your sales guys in the philippines sell for you without any direct face to face contact between you and your clients?
  • Lies... You did it to show off. I remember a skype convo where you said you weren't going to be around much except to show off. LOL.

    For those that are unsure of Chris because he isn't around much... he's actually doing things. He's one of the few here that live it.
    • [ 7 ] Thanks
  • How did you go about putting together your team in the Phillipines? Did you start by hiring contractors individually or did you get in touch with a staffing agency there?

    How were you able to find the team you're working with now? Odesk?
    • [1] reply
    • Nice to meet you Chris.

      What type of offers to what particular market have you had the best results in terms of sales?
      • [1] reply
  • Do you use any accountability or tracking software to show results to your clients?
    • [2] replies
    • Hey Chris,

      What were you doing when you knew you hit it big time?

      Sue
    • Only thing we use is ranktracker to pull our report. Ranktracker allows us to put our logo in and pull the report. Other than that, my guys always make an excel sheet of all the seo work they are doing. this excel is more for the project manager and me to see but we do show it to the clients who want to see every step of it. But most of our clients are not that seo saavy and they are fine with just the rank tracker report.

      Hope that answers your questions Thanks for the question SD, I've definitely read a lot of your posts on the forum and found it helpful!

      That's what we were doing...



      All jokes aside, we were doing a lot of linkedin marketing, facebook marketing, and referral marketing. We were building a community in one niche. We picked a niche and really digged into the niche so we can be THAT WEB GUY of the niche.

      Like I said earlier in the thread, if you stick to one niche and get to know all the power players and do over 20+ websites, your name will be known. (dentist niche is just an example. that is not my niche)

      Thanks for the questions Sue. any more questions?
      • [1] reply
  • I'd like to say your business has established now
    How did you do approaching to the clients? offline; appointment, meeting, etc? or how...
    • [1] reply
    • Thanks tantan!

      I did terrible when I first started. I would drive 1-2 hours to even get clients in new york and end up spending an hour with them and they end up not going with any of our services. But I learned so much from all my mistakes that it made me who I am today.

      I believe that appointment, meeting, closing is only ONE OF THE PROCESS. Next is actually delivering your promise. And another thing to add to that is managing your team so they get all the promises right.

      We grade ourselves on those 3. We don't have much trouble with marketing anymore since we have more than enough clients but delivering and managing the team is the difficult part. I guess not many people ever get across the first part but one should master all 3 to have a firm business. but that's just MY TWO CENTS.

      but how cooler can I be? kaka jkjk

      I wouldn't want to get into it all too deep since it'll take horus and hours to talk about direct marketing. But one book I recommend is "ultimate sales letter" by dan kennedy. actually any sales letter book will do.

      But more than the book itself, keep testing!!!

      TESTING IS KING!!!

      F***CK what everyone else says. try it yourself.

      At one point we were sending 500 letters a day. Some would BOMB and some would get the phones ringing.

      My background is real estate so I've always been a fan of direct marketing.

      Really, instead of reading more books or searching online, I say test more stuff during that time to see what works.

      --------------------------------

      And for the list, we try all different kind of stuff. from ripping out yellow letters, printing out groupon coupons and stapling on top of a paper and saying "i saw your ad and i had few ideas, give me a call!"...

      I literally have a team member that looks for the lead for me. that's her primary job. it's not about having A LOT of list but more about quality lists now. We know exactly who we want to target now.
      -People who are active marketing
      -People who are looking for solution/our help
      -People who have money
      -People who I actually would go out and have few beers with
      • [1] reply
  • Hey Chris,

    congratulations on your success man, very inspiring to see someone who has built a big team and is doing it properly.

    Just curious, can you tell me more about your direct mailing methods, or point me in the right direction?

    What kind's of mailings do you send out? Just brochures? or do you do lumpy mail, and other things aswell?

    Also, what methods/sources do you use for finding your prospect lists for your direct mail campaigns?

    The more information about your success with direct mailing you can give, the cooler you will be in my eyes
  • Chris, checking out your videos right now...awesome thread--you're too kind!

    Question: Is Chris your real name? hahaha (inside joke)

    Keep doing your thing buddy!!!
    • [1] reply
    • Alright buddy.... you ready?

      Direct Mail 1
      1) Sign up for your local area groupon/livingsocial (deal sites)
      -I prefer to have my VA do this
      2) Print out and cut out the high value coupons anything up to $100+
      -that's just what I prefer. higher their average customer price, more money you can make your client
      3) Cut the coupon out
      4) Glue or staple it to a paper
      5) Write something like
      "I saw your ad and had few interesting ideas. If you're interested call me..."
      "Chris" <---- (first name only)
      6) Sign it and MAKE SURE it's all hand written
      7) Hand write your envelope
      8) Don't forget to put your return address (better if it's local address)
      -social proof

      Try sending 100 and see how many calls you'll get.

      I get high as 20-25 calls from this. It catches their attention since it's hand written and since you included their coupon,

      I had so many people call me saying "Sorry Chris, how do I know you?" I had so many people ask me this that my automatic answer was "oh... no no no we dont actually personally know each other but i saw your ad on blabla and had few ideas... you have a minute?" (you have a minute always gets a yes... who doesnt)

      More calls but less qualified because some will even call saying "no i'm not interestined" "who are you chris?" "please come in" "i would just like to hear what's up" but collect all this list and make sure to follow up. look at it as long term.

      out of 100 you'll land few and they'll respect you for sending this "weird" letter out.

      Now, I will ONLY tell you about the other letter if you first take action with this.

      is that fair enough?

      And yes, I did ask you to keep asking so keep on coming!


      Gracias Gracias! don't forget about follow up mondays!
      • [ 1 ] Thanks
  • Chris,

    Congrats on your success - seems like your a hard worker so you deserve every bit of it.

    I'm mainly focused on lead gen. What, other than organic SEO and PPC traffic, if any, do you use as a resource to get traffic/leads for your clients? If you had to suggest a best alternative to relying on the big G for traffic what would your suggestion be?

    Thanks in advance!
    • [1] reply
    • OK Chris, here's my question: Since we're both from Philly, how about lunch sometime?

      I'll even go big time and suggest the Oregon Diner.
      Or even Tony Luke's


      Mike
      • [1] reply
  • What's up Chris!

    Could you list the different people on your team and how much you're paying them?

    For example:
    Web designer 1 - 500$/week
    VA - 10$/hr

    And so on...

    Also, what's your top 3 marketing systems that you have in place that consistently brings you new business each month? It would be nice if you could talk shortly about how they are set up and maintained. Don't include referrals if that's one.

    Cheers,
    Carl
  • This thread is just another WSO/Sig promotion, its about time WF did something about this type of post/product promotions if you ask me
    • [1] reply
    • Jr Designer/Developer: $375
      Mid Designer/Developer: $625
      Sr Designer/Developer: $875

      VAs = $300
      Project Manager = $875
      SEO = min $375

      I will include my 3 top marketing next time... kinda short on time and i want to take the time to actually reply.

      No, but I do really like the site as well. it has all the good elements that a direct response website should have.

      hmmmmm... why don't you just try both? :p If you're REALLY trying to learn, I believe it's best to pick em up both. I don't recall having these product but I'm sure I got it because I bought most of the google map marketing before when i first got started. I probably have every WSO for offline and seo.

      so you're saying all the time I took to give back to the thread is so I can get 2-3 more sales on my WSO?

      cool story bro.
      • [2] replies
  • Great information--thanks for sharing.
    • [ 1 ] Thanks
  • Banned
    [DELETED]
  • Nice thread! Very inspiring!

    I've just started providing new websites for local businesses.

    One question I find hard to answer though, is: "why would I want a new website, my old one is already working for me".

    The people I contact have horrible websites. Really bad design and some of them even lacking functionality.

    I've already pointed out to the potential clients that their website is looking like something from the stoneage, that the coding used may be outdated and that they (IF they go on and pay for a new website) will easily be able to edit / add content to the site through the CMS system.

    How do you answer this question?
    • [1] reply
    • I just started doing this as well. Plus working on a site for generating leads on certain niches for local businesses.
      • [1] reply
  • Great thread Chris. I have 2 questions for ya:

    1. What software do you recommend to manage clients & their campaigns?
    2. Do you have a recommendation on a program to help you manage your VA and projects they are working on? Like a project manager program.
  • I just started my internet marketing/web services for local businesses and the first client that approached me is a "computer consultant' interested in driving traffic to there website and to provide them organic keywords. I am interested in taking them as a client but also don't want to ruin the competition that I may have within that city. I was more focused toward other niches but not computer consultants. please help . thanks
  • Hi mate,

    I saw that you have your website ranked on the term Philadelphia SEO, so does that helps.

    Should I also work towards getting my site ranked for the keywords like seo services + my Country.
  • Mate I would like to share my situation with you and learn from you. Few days back I started to try the website rental model.

    Here is what I did I posted group messages announcing I am looking for business owners who would like to have free websites.

    I got loads of responses ( my plan was to ask them to just let me host & maintain the website for small fee of $17/month)

    To my surprise nobody out of so many responses is willing to pay measly $ 17/month.

    What am I doing wrong?
  • Hey Chris, can I get an add on skype? I've been searching for a mentor for a while, and I think you're great. I won't take up too much of your time, just need someone to go to when I need some clarification! If you would help it'll be the perfect Christmas gift
  • Hey Chris I got a question for you broseph!

    I bought a wso from you it was a real estate squeeze page. I have to say it's pretty sick.

    So the questions is: Do you have any tips for creating really effective squeeze pages? Do you outsource that ? If you do is there any place to look for good squeeze page creation?

    2) that squeeze page actually had a 40 percent fill out rate with Adwords. yes I am good at adwords but I think your squueze page was a lot of the reason. Is that normal for a well designed squeeze page?

    Cheers bro
    • [1] reply
    • Hey tiny1, please ask on this thread so everyone can get benefit from your question. thanks and hope you had a good christmas!

      haha i often use the word bromo but i think i like broseph so much better. definitely stealing it from you!

      we make all our squeeze pages on our own. we have full time designers and developers who design and develop everything for our company and clients.

      I'm glad you're getting a killer optin conversion to it. we're actually getting up to 42.2% too. would love to chitchat and hear more about your experience on using the squeeze page.

      talk soon broseph!
      • [2] replies
  • Hey Chris, I've got a question for you.

    How did you begin your offline marketing "career"? What service(s) were you offering (anything such as bringing an online presence to offline businesses)?

    Thanks ~ Joe
  • Chris,

    Can you help me out with these two questions:

    1. What services should I include on a per month basis to charge a reoccurring fee? Can you outline what you include with your monthly packages and how much you charge?

    So far I have come up with the package below:

    1. Email & Web Hosting
    2. Two hours labor used for site changes/maintenance if required per month
    3. Monthly back of all data
    4. Monthly Newsletter for the website/email list

    $199 per month (I don't know if local business owners of one man bands will be comfortable paying $200 a month in residual fee's though, particularly if I am going to quote my websites in the $1,500.00 - $3,000.00 range


    2. What do you sell your web design/development packages for and what do you include?

    Thanks!
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    OFFLINE Q&A - ASK ME ANYTHING!!!

    Hey what's up guys? Some of you guys might know me and some of you guys dont... but either way I've been around the offline niche for a while and I learned most of my stuff from the forum so I decided to come back to the forum to give back. Honestly, I haven't had the chance to check on the forum recently because it's already too much work for me to handle all my guys and keeping up with clients. Don't let the gurus fool you. IT'S A LOT OF WORK!!!