Exploit This Gap In Your Market

I haven't yet found a market where this could not be used.

Except where there are strict Government regulations.

I'm talking about verbalizing the strongest feelings
your market has.

Here's an example what I came up for a online job board
founder I consulted with.

She was struggling to verbalize how what she offered was different
than other job boards and recruitment agencies.

I said let her customers know that you understand their situation better than others.

You say things like...

"Being qualified and out of work sucks

Less qualified person than you gets promoted sucks

Feeling unappreciated in your job sucks"

See how they all touch on resentment
and show that they are understood?

Beats saying "we understand you"

Now come up your version for your market.

For web design it could be...

"It sucks when a web designer can't get your phone to ring with leads"

See where this is going?

It's exploiting a gap, a weakness within your competition
and verbalizing what your prospects would say.

First show you understand them,
before you tell what you offer.

Go prosper!

Ewen