This year, I've bought lots of WSOs and other "sales" stuff as to "How To Sell Stuff using email and direct-mail".....HOWEVER, they ALL have good stuff about "HOW" to do this or HOW to do that...etc....BUT....NONE of them have (IMHO) ....HOW to get prospects to OPEN your email or Sales Letter!"
Holy Camoly....guys, "If ya can't get im IN the Door....HOW ya gonna sell em YER STuff?"
So....on this "after Turkey Day where I'm feeling Bloated AND happy AND Thankful I'm still "Free" and have family around me....I'd like to "reveal" something that has worked for me this year.
To digress a moment; With All my many programs, I always try to "Put Myself INTO my prospect's body. "Let's see now. I'm the owner of a restaurant in a small town and I am concerned about many things. One thing I am concerned about MOST is...."How to get MORE diners into my place!"
So...."I take a gander at my incoming email, every day and....as I scroll down the "SUBJECT" column I see....lots of "enticements" to get me to open the email and read the sales letter, which I've become accustomed to finding it's a bunch of HogWash....so....I usually just scroll past all the stuff I think is Hogwash....HOWEVER....I then come upon a Subject that gets me interested enought to "STOP SCROLLING" and Click IN!
Now....here is why many of the Restaurant Owners I send emails to will STOP and ....Click IN!
It's the WORDS! "DOUBLE YOUR DINERS!"
Now....these 3 words appeal to a strong emotion called "OverWhelming CURIOSITY!"
THEN....it is now MY job to carry my prospect further down into my Sales Funnel! However....I have gotten my potential customer/client....INTO the opening of my Sales Funnel where I can carry him along to a CLOSE!
Now....the whole idea here is to....GET THEM IN ....IN THE FIRST PLACE.....which hardly any program sales include...so....think about using a "BIG BENEFIT" in your email SUBJECT LINE to get prospects to SEE YOUR Sales Letter!
Don Alm....going back for more "Mince Pie".