WELCOME TO REALITY, Volume 1, issue 3: Newbies Making $50,000-100,000/mo, What YOU NEED TO KNOW!

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It has been a while since I graced you with another issue of the Welcome To Reality Series. For those that are new and what to see the previous two issues, you can view them below.

http://www.warriorforum.com/offline-...s-nothing.html

http://www.warriorforum.com/offline-...marketing.html

Today, I'm going to tell you something about those claims of 50k/mo and those claims of 100K/mo. I'm going to tell you how it is done, FOR REAL. There are people on here posting about possibilities, but it isn't just a possibility. It has been done.

There are a ton of threads talking about how... tons of WSO's that try to teach you how, but the fact is they aren't teaching from experience. They are teaching you an idea, and ideas are the easiest things to sell. An idea can get your brain going and you can THINK your way into being sold into the idea. However... Ideas and reality differ. The idea of being your own boss is one that can be sold to anyone... the reality of being your own boss is a reality that becomes a nightmare for many.

So how is it that you can make $50,000 EVERY MONTH? How can you make $100,000 EVERY SINGLE MONTH?

It takes work. It takes marketing. It takes an organizational masterpiece, dedication, systems, and trial and error. It takes more than one form of marketing, usually.

The better way to look at the scenario is, how can you PREPARE to make $50,000-100,000 every month...

Notice, I say PREPARE. It takes preparation to be able to process that kind of money. It takes strategy, and learning, in order to process that amount.

Step 1: Knowing HOW You Will Make Sales

This is what everyone wants to know. Everyone wants to make sales. They might not even want 50K/mo, they might want 5K/mo, but they still need sales. You need to know how you're going to get them.

If it takes you 100 calls, 1000 calls, to get a sale. How many calls can you make to process that amount? Don't theorize this... a theory isn't going to make you money. Testing it is the solution. If you're going to cold call, make 10 sales, document how many numbers were called, how many turned into leads and how many leads turned into sales. Work those ratios and you will see how many calls you need to make to hit your goal.

Not a fan of cold calling? Do the same with direct mailing. Postcards, letters, whatever you fancy. If it takes 1,000 postcards to make a sale, use those numbers. This isn't for theorizing either, this is to use from your own experience.

Lets be real now... Some people here will disagree with me, but I don't believe you are going to make 50-100k/mo if you are just using 1 marketing method. Try a mixture of telemarketing, direct mailing, print advertising, email marketing, social media, PPC and other methods. Your marketing should complement each other and increase your leads. More leads = more sales = more money.

To reiterate... this step is about KNOWING how... not THINKING how, not theorizing how. If you are not using certain methods, and you plan on using them, you NEED to first figure out your law of averages. If you have your law of averages you will be able to do some sales forecasting and KNOW how.

Step 2: Being Physically CAPABLE of Processing Those Sales

If you think you're going to process 50K/mo off the bat with your marketing and all this, you are wrong.

First, you need a way to process payments. Are you using paypal? Be prepared for a nightmare. First off, if you process through paypal, you're already losing $2,000/mo because of transaction fees. You risk being placed on hold because that kind of value is considered high risk, especially when you don't have tangible goods.

Paypal will screw you. It isn't about IF, it is about WHEN. I've had a large amount locked in paypal for 180 days, and when that happens, you don't see your money. You don't get paid, you can't afford to pay your team, and the work you were paid for can't be completed and that means chargebacks happen. That will cost you more money, it will increase the holds placed on your account, and eventually your paypal account will be shut down.

You might think a real merchant account will be better. It is... a little bit better. If you think merchant accounts don't place holds on your account, you are mistaken. The thing is, it is basically a line of credit given to you. If you have poor credit, how will a merchant company be able to trust that they can give you tens of thousands of dollars? If you process $50,000/mo and after 6 months you run off to an island, with $300,000 on you... and your clients all start processing chargebacks... the merchant is ultimately going to pay that. They will come after you for it, but that's what they take into consideration when you apply.

When you apply with a merchant processing company you are given a monthly limit, and maximum limit transaction. You probably won't get $10,000/mo on there, you will need to build up your history and keep requesting increases. If you're doing $5,000/mo right now, you need to work your way up, request an increase, and keep doing that in order to physically be capable of processing that amount. Some of you with bad credit, will never be able to process that amount unless you incorporate and build business credit, even then they still will likely run YOUR credit too.

Your merchant account will still take transaction fees. Your transactions might even cost more with different rates. There are qualified, mid qualified, and non qualified, and that can seriously add up costing you a lot of money.

The way around this, is to process checks, money orders, or cold hard cash. I don't know what it is like in any other country but the US. However, processing checks is easily the safest way for you, and you don't have to worry about chargebacks, or fees.

I process checks through my websites, and over the phone. A few people have mailed them in before, but mostly it is done over the phone. I print my own checks, deposit them in the bank and they clear at midnight. It is safe, easy, and even faster than a merchant account. All you need is a checking account, but I do recommend getting a BUSINESS checking account.

I've had a lot of money held. I will never use a merchant account again until they change the laws. I used to wake up in the middle of the night with knots in my stomach wondering if money was taken out of my account because of a chargeback or hold, or some other issue. I have a lot less stress now that I only process checks.

Step 3: Building a Team That Can KNOCK OUT The Work!

If you're making sales, you need to complete the work. Are you outsourcing project by project to different people? That's the wrong way to do it. You don't outsource your business, you build a TEAM to work for you.

I have a few graphic artists, a VA, and different website techs, along with php experts, link builders, etc.. I'm training one of my graphic artist/tech hybrids to also be a project manager right now.

I have built my team in a unique way that most of you will not be able to. I have trained most of them myself, and a few of my core people didn't have much experience when they started. They grew with me. I don't look for people to outsource to in the common countries, India, Philipines, pakistan, etc. I look for more obscure countries like Paraguay, Uraguay, Thialand, Jamaica, Haiti, Venzeuala, and even have found someone for $2/hr in THE US! LOL. A great way to look for people, find out countries where the USD has the most value and where the average median salary is one of the lowest. Seek out people that speak english, and have SOME kind of experience. IF you know what YOU are doing, you can teach them. This takes more time for you, but they are loyal, and they end up growing with you. They become more experienced as you grow.

If you already are somewhat established, and you already have a team... then it is time to test out your team. You need to get sales and see how much your team can handle with a decent turn around time. Give a 2 week turnaround time and see what all you can accomplish.

It is important to be able to measure how much your team can handle. This allows you to adjust, and add members to your team to be able to handle the volume you are closing in on. You will notice many things if you evaluate properly.. you can make adjustments asking your team to work longer hours, and notice different areas that are time suckers and find a solution to fix it.

Most people here don't have a team capable of handling 10K/mo...let alone talks of 6 figures.

This brings us to the next step....

Step 4: Project Management is a MotherFlipper

Step 3 and 4 kind of go together. Sometimes you have to make adjustments with your team, adding new members, getting rid of dead weight, increasing their productivity, but often times project management is an area that is overlooked.

When you have a team in place to be able to handle increased work load, sometimes productivity isn't at its highest because you aren't managing the project properly. This happens to me all the time. It is important to delegate tasks to the RIGHT people. The ones that can handle more, get more, and can do more difficult tasks. It is normal and ideal for each project you have, to have more than one person working on it. I usually have one graphic artist, one tech, and maybe new members adding content and getting familiar with the CMS we use.

You need a platform... email is not good enough. I don't know about Google Apps because I don't use it. Basecamp is a platform that a lot of people like and the industry kind of calls it king, but the problem with basecamp is that it is time consuming too. Project management takes longer because of how robust it is. I personally don't use it because I am still the project manager and head developer so I don't have time to learn it. When I have someone else project managing then we will probably migrate to basecamp. I'm not sure though.

Currently, I use Collabtive for project management and it is great. It isn't that robust but you can add users/members of your team, add them to certain projects, add and assign tasks to different people and they will be alerted by email. You can set milestones and all that stuff but the platform is super user friendly and makes project management a lot easier. It is open source and you can download it for free.

Step 5: If You Aren't Prepared to LEAD, be Prepared to FAIL

It is easy to set goals but harder to actually hit the goals. Start small... $50,000 might be your long term goal, maybe $100,000... but you have to hit the smaller amounts first. You can't grow too fast or else you will have high stress, and a disaster on your hands.

If you haven't ever made a sale before... focus on making $1,000-$2,000 next month.. If you're average $5,000/mo then you need to focus on hitting $7,500 and then $10,000. If you're making $5,000 this month, you can make $50,000 next year in November. I guarantee it. It is just a matter of scaling up and setting up the ground work to BE ABLE TO.

If you aim too big without any real plan to hit the lower numbers, you will fail. It isn't JUST about SELLING.

My best month ever was pretty high up there! READ CAREFULLY... that does not mean it was my BEST month. I had a lot of angry people because I could not fulfill that amount, I could not do everything that I wanted to do. My team was not prepared. My team regularly handles about half that amount with no problem. The problem wasn't with my team.. the problem was with me.

Like I always say, test everything. I was testing the efficiency of my team, and the team was great. They performed very well but the mistake was in me not delegating other tasks that consumed a lot of my time.

You are a LEADER. You have a TEAM and you're the captain of that team. THIS IS A BUSINESS NOT A HOBBY. When you're running your business you need to start thinking of yourself as a leader. A leader that is fearless, makes good decisions, and has strategies that allow the business to adapt in order to survive and prevail.

My best sales month, was not my best month in customer service, satisfaction, project management, or efficiency. I have a lot of work to do and taking the steps necessary to be able to handle that kind of volume on a regular basis.

Step 6: Forget About "The Four Hour Work Week". It AINT Happenin!


Building an empire takes time... it takes a lot of time. Let us rephrase that... It takes a lot of YOUR time.

Have you read the 4 Hour Work Week? Are you seeing stars, beaches, mountains and hot chicks on jet skis wanting to hang out with you every hour of the day while you're on vacation, sight seeing across the world, working only four hours a week? Great.. come back and read this when you wake up from your dream or when you are treated for your delusional state.

Working less... is that on your mind? Then I'm sorry for wasting THIS MUCH of your time, because you won't achieve the kind of success you're wanting. It takes a lot of work to build up to something great. Eventually, you may be able to work less... but your goal is to hitting a certain financial goal. You need to do whatever it takes to hit that goal, and working less is not the way to doing that.

Be prepared to throw 70-80 hours a week at your business. I sometimes put in more than that... I like doing 14 hours during the week, which is around 70 hours... plus about 10-20 over the weekend... lately I have taken some days off on the weekend. I've earned it.

40-50 hours a week you're going to be working on sales and talking to clients. Assuming it is still you and you aren't hiring real, live help. 40 hours a week should purely be revenue generating time. 10 hours should be customer service and talking to your clients. The remainder should be focused on the actual work, project management, and managing your business.

When you are passionate about what you do, it is very easy to work 90 hours/wk. Some of you are willing to do that. From my experience, you should plan on every 2 or 3 weeks to reduce your load to 70 hours/wk.

Next.. it is important that you aren't looking just at the number of hours you are working, you need to make every hour count and make your time highly efficient. Ever hear the saying, "want something done? Give it to a busy person."? It is true. People who are busy, are efficient, and can get things done quickly and effectively.

Your time is valuable. It is precious. Don't waste it. When you are in business mode, you need to have a laser targeted vision and do not stray away from the tasks you are trying to complete.

During the day, I focus on sales, and different interaction with clients. At night, and sometimes middle of the night, I am working on project management as well as some of the projects themselves.

Step 7: Scale Up + Replace and Replicate Yourself.

When you're achieving some real success it is all about scaling up and being able to replace yourself and other key members of your team.

If you're having success in getting sales, scale up the strategies you are using. Sending 10,000 postcards? Double it... Calling 10,000 people a week? Hire telemarketers to do it too. Spending 1,000/mo on ppc? Increase your budget.

It is easy... You simply increase your revenue generating activities.

The harder part is adding new members of your team. However, by the time you're achieving success you will already have your own systems in place, that allow your business model to work. Key members of your team are already identified, and you know where to go and how to train others so those key members are replicated.

This is a step I am working on right now... I'm moving into an office. Going to be hiring 5 full time sales people, and putting a lot more towards certain marketing activities. Obviously, my overhead is going up, but it is a risk that needs to be taken in order to expand to the numbers I want.

I have also taken steps to grow my team, and fix my weaknesses. Project management is a weakness. I'm working on filling that hole. Also trying to get a few new people trained to handle increased workload, and a new VA to help me be better organized.

-----------------------

And that's basically it guys. Those flashy thread titles making crazy claims by emailing, or by some gimmicky trick they learned, ignore them. That isn't reality. What I lined out for you, is reality.

If you want to seriously make a lot of money, you need steps in place to be able to do that. People that make this kind of money, aren't going to be sending you to crappy affiliate pages, or CPA offers, and other stuff they learn about when positioning themselves..

Real experts, and real people that make a lot of money in this business are not EVER going to tell you it is easy. It is not easy. It will never be easy.

The reality of business is that you have to be tactful, calculated, have guts, and be able to execute. If you think you can grow your business by playing on facebook, and sending a few emails or posting a couple ads, you are wrong.

Those that want more information on how to do this... don't PM me. I don't read them except the catchy subjects, and only once a month. You don't need more information...

For those that are serious about themselves and the direction of their business... I will see you in the trenches, and we will wish each other the best and nothing more because we both know that we are each others competition.
#$50 #issue #making #newbies #or mo #reality #volume
  • Profile picture of the author bob ross
    phenomenal post IAN.

    I hate to say this, but reading this makes me really glad I don't have to deal with managing a million people's website projects. I couldn't even begin to believe the stress it must be to deal with.

    It's sad that so many people buy into these large scale pipe dream theories, that in my opinion are 90% a presell to a future WSO.

    Also... there's SO much involved outside of the marketing, sales, and project management components. Proper accounting and tax strategy, legal issues, insurance, payroll, and all that other good stuff that comes along with running a business are just as important. The product or service you're selling becomes almost insignificant.


    IAN, so as not to discourage people from even taking some action in the first place, what do you think they should do to get started and make some money if they want to sell websites? If I'm not mistaken, you were broke and just made calls from your apartment right?
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  • Profile picture of the author Mav91890
    Quality content We all appreciate the great threads you post for everyone to read. Thank you.
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    “The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can't achieve it.” ― Jordan Belfort

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  • Profile picture of the author Jason Kanigan
    Jeez Nameless! This knocked me over with its experience, knowledge and TRUTH.

    Your post is UNDENIABLY from the real world of someone who's been there. As I read, these check marks started ticking off in my mind. Yup, recognize that. Uh huh, that's a fact. All those scary, hard-won truths are...well...scary! You get to a successful point in your marketing, and then you can't process the payments. I definitely have to learn more about this check processing stuff. I know JD has talked about it and it seems to be the very best way to go once you ramp up.

    Planning ahead is definitely the way to avoid grief. Thanks for sharing your experience here so that everyone else can avoid the pain you ran into with payment processing and other growth spurts.
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  • Profile picture of the author dave147
    Excellent post! I hit the ty button even before I read the first line because I knew it was going to be good.

    Great Stuff!
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  • Profile picture of the author gmil88
    And this is why I love the Warrior Forum. This was one of the best if not the best posts I have ever read on here man, I can't wait to read your first two, especially the first one that goes over how you got started.

    It's so true about how people are always looking for an easy fix, I did this myself at first too. Truth is, success doesn't come easy and you're going to have to work hard at anything you attempt if you truly want to see the success you're dreaming about.

    Excellent post man.
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    • Profile picture of the author Irish Intuition
      Only in IM do people come in with a pre-conceived notion that
      you can make $5k a week out of the gate... likely due to the
      piles of threads telling them 'you'd have to be an idiot to fail at
      this'.

      Yet, who really does that? Even some of the legitimate players
      on here don't turn that kind of coin (they would say different).

      That 'dream big' bullsh-t is why most fail. Everyone thinks it
      is possible, yet an extreme few make good money.

      You can't wish it to happen or 'dream big'. Most do that...

      How's that working so far. I'd prefer to think of growth in
      terms of incremental. Nothing is harder than making that
      first $1000 a week month. Focus on how to do that first.

      Thanks for the great post nameless. Your realism is like
      warm sunlight on my face
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  • Profile picture of the author tlangdon
    This is one of the best and most honest threads i have read on this forum. Thanks for the advice and tips and continue with your posting i would like to hear what else you have to say Ian
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  • Profile picture of the author vndnbrgj
    Hey Nameless,

    Thanks for the great post! I will be going back over your other two threads.
    So, excuse me if this is already in one of them but....

    How do you take checks from your site?
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    • Profile picture of the author KoolFM
      Your post is worth big bucks.

      What do you say to the client after they're sold to get them to hand over their banking numbers?
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    • Profile picture of the author iAmNameLess
      Originally Posted by vndnbrgj View Post

      Hey Nameless,

      Thanks for the great post! I will be going back over your other two threads.
      So, excuse me if this is already in one of them but....

      How do you take checks from your site?
      I have a hidden area with a form that I will either enter in their information or link them to enter in their information. Usually, they don't want to deal with it and I'm the one entering in the info.

      It's as easy as setting up a form. You will still have to enter the info in whatever program you use to print the checks.
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      • Profile picture of the author iAmNameLess
        Originally Posted by KoolFM View Post

        Your post is worth big bucks.

        What do you say to the client after they're sold to get them to hand over their banking numbers?
        The same thing you would say when asking for their credit card. Same thing you would say when asking to invoice them.. or whatever. It isn't hard.

        I always say, okay, so that we can get you started and set up I will need your checking information, the same information on the very front of the check. Are you ready for that or do you need a minute to grab it?

        If they ask, why we don't take credit cards.. you can answer, credit card processing costs money and unfortunately that cost is then redirected to our customers. We want to keep prices as low as we can for you.

        You can also tell them, they don't need to worry about us going on a shopping spree online with their credit card. It is less liability, and just a more secure way of doing business.
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        • Profile picture of the author kenmichaels
          Originally Posted by iAmNameLess View Post

          You can also tell them, they don't need to worry about us going on a shopping spree online with their credit card. It is less liability, and just a more secure way of doing business.
          Belly laugh bro.

          Why? Memories...

          When going for a check, the credit card is the root of all evil.

          When going for a credit card, paying all at once with a check is stupid.

          Gotta Friggin LOVE sales

          P.S.
          Nice post. Way to keep it real.
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      • Profile picture of the author SirThomas
        Originally Posted by iAmNameLess View Post

        I have a hidden area with a form that I will either enter in their information or link them to enter in their information. Usually, they don't want to deal with it and I'm the one entering in the info.

        It's as easy as setting up a form. You will still have to enter the info in whatever program you use to print the checks.
        You mentioned before the software you were using. Was it ezcheck printing or something similar?
        I remember it even had a basic free version.
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  • Profile picture of the author Chris Cho
    Damn, always dropping knowledge. You're one of the few people I always have my ears open to.

    Last time we skyped much as we talked about what works for us, we definitely spent enough time talking about our problems and how to better our business.

    Marketing is only the first step... handling the clients is another whole step to master that no one likes to talk about. And after that, what about handling the projects? haha this is going to be a loooooooong journey!!! =)

    GREAT POST!!!
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  • Profile picture of the author jrobconsult
    Great advice and taking checks over credit cards is brilliant. I have dealt with many business owners and many prefer to use checks over credit cards.

    Using multiple marketing methods is definitely the way to go. We all have a method or two preferred, but using all different ways will maximize your sales.

    There is an old saying about it takes money to make money. It should be it take smart hard work to make money.

    This post is full of great advice. Thanks again.
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  • Profile picture of the author Adwizard
    Awesome Post... touching on about every growing pain any business will have. He is telling it like it is folks!!! It takes lots of hard work to be successful and if your looking to make a quick score in offline or online marketing without putting in the hours just because you read it was possible in a WSO... well, my suggestion is learn how to write and market WSO's... your chances of making the quick and easy money is far greater there than in the marketing field.
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    Is anyone capable of designing a mobile site for
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  • Profile picture of the author tlangdon
    This is a great little post and i love reading it and the responses and it is true it does take a lot of hours and a lot of work. Be Prepared people
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  • Profile picture of the author SkyeFWP
    IAmNamess,

    All 3 posts can be considered a masterpiece of common sense and sheer honesty.

    I'm fully on board with reality (which is why I don't post here much) and I'm working hard to get my offline business up and running.

    I spent the first 6 months figuring out how to leverage my time and also finding outsources I can trust etc.

    I'm now at the point I've got everything set up and I'm ready to drive volume to test how robust we are and iterate if need be (true lean start up).

    I've bought a B2B list of 1000 local businesses in my niche and I've started hitting them ip with direct mail.

    I noticed that Part of your success appears to be the sheer volume of lead activity you do each/day week.

    You mentioned sending 10k emails in a week and other large numbers and I'm intrigued by how you have so many leads to keep hitting up?

    Without giving away the farm, can you share with us?

    Thanks man
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  • Profile picture of the author maxrezn
    Ok....I'm going to go learn how to rob armored cars if that's what business growth looks like.
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    • Profile picture of the author iAmNameLess
      Originally Posted by maxrezn View Post

      Ok....I'm going to go learn how to rob armored cars if that's what business growth looks like.
      It doesn't look like that, it looks more involved than I even explained.

      Originally Posted by SkyeFWP View Post

      IAmNamess,

      All 3 posts can be considered a masterpiece of common sense and sheer honesty.

      I'm fully on board with reality (which is why I don't post here much) and I'm working hard to get my offline business up and running.

      I spent the first 6 months figuring out how to leverage my time and also finding outsources I can trust etc.

      I'm now at the point I've got everything set up and I'm ready to drive volume to test how robust we are and iterate if need be (true lean start up).

      I've bought a B2B list of 1000 local businesses in my niche and I've started hitting them ip with direct mail.

      I noticed that Part of your success appears to be the sheer volume of lead activity you do each/day week.

      You mentioned sending 10k emails in a week and other large numbers and I'm intrigued by how you have so many leads to keep hitting up?

      Without giving away the farm, can you share with us?

      Thanks man
      First of all... take a list of 10,000 people. Of that 10,000 you can direct mail... you will certain generate some sales. Some people won't respond to the direct mail, and they will with email. Some don't like either, and you call them... Different people respond to different techniques.

      There are what... 27 million businesses in the United States? Lets assume only 10% can afford and need your services. 2.7 million... That doesn't include the many people that have "ideas" for businesses. Lets assume that you can only sell to 1%... that is 270,000 businesses. Possible leads will never dry up.

      If you have a list of 10,000... you don't just market to them once... You keep marketing to them. Cleaning your list from bounces/returned mail/disconnected phone lines and those that request to be removed. Someone that is not ready to buy today, might be ready in 3 months.

      You will never run out of leads.
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      • Profile picture of the author Irish Intuition
        Originally Posted by iAmNameLess View Post

        First of all... take a list of 10,000 people. Of that 10,000 you can direct mail... you will certain generate some sales.
        That would seem to be a no brainer. However, not that long ago I had someone
        contact me to create a mail piece because their previous attempt got them 0.

        They mailed 10,000, not a single call
        Signature




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        • Profile picture of the author 123xyz
          Great info.

          I too would be interested in the service/system you use to accept checks. I currently use a merchant account which works well but some clients just simply do not want to use a credit card and want to pay with a check. However, invoicing and waiting on the check via mail seems to be a bit of a pain. Anyone else using a service for checks?

          Thanks in advance.
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      • Profile picture of the author socialbacklink
        Originally Posted by iAmNameLess View Post

        It doesn't look like that, it looks more involved than I even explained.
        This is it. People don't realize how driven you have to be to get to that level. To make anything consistent takes a lot of work. And it takes much more work to scale to the level you are at. And let's face it. Dealing with clients can be a beating within itself.

        It's about persistence and numbers. I've always looked at it as if I don't do this my kids won't eat. It's not a hobby like you said. It's work and it's hard work. But, it's more than worth it. It's also numbers. No different with PPC or anything else. If I get x number of people seeing my ad x number will buy. Then, you test. In the beginning it might be 100 see it and 1 or 2 buy (if you have experience. Otherwise it might be 500 see it and no one buys.). You keep testing and get better. The more you do it the better you get. You can't be scared of spending money or scared of making phone calls.

        And you nailed it saying that you HAVE TO HAVE more than 1 way of getting clients. You will only get so much from 1 area. I've done everything from PPC, media buys, simple classified ads, Craigslist, Kijiji, you name it to get clients.

        With PPC you can get a lot. But, it's constant testing and you have to strategize. You can get PPC costs down cheap but you need experience and testing. If you are running 1 adwords account have fun with that. I had to develop a strategy where I run 3-4 accounts for each PPC company. I had a campaign doing about $35k per day in profit 3-4 years ago. Google decided to shut down my account by accident. They said it was red flagged. It took them 7 days to tell me they turned it back on and sorry for the inconvenience. NICE. No problems. Doing nothing wrong. So, from then on I ran no less than 3 accounts per traffic source for large scale campaigns. That way I can move things over and run different pieces of the campaign in different places.

        There are always problems. I started laughing when I read your bit about CC processing. Been there done that. CC processing can be a nightmare even if you do nothing wrong. Then, it's all down hill from there.

        Sorry for the rambling. Just wanted to say it's incredibly nice to see someone not candy coating this. It's not easy but it's oh so worth it. I haven't seen the inside of an office out of my house in 9 years. And I don't ever see that happening again.
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  • Profile picture of the author Timaay
    Great post with real info that newbs generally never hear about.

    Originally Posted by iAmNameLess View Post

    Lets be real now... Some people here will disagree with me, but I don't believe you are going to make 50-100k/mo if you are just using 1 marketing method. Try a mixture of telemarketing, direct mailing, print advertising, email marketing, social media, PPC and other methods. Your marketing should complement each other and increase your leads. More leads = more sales = more money.
    It's really funny how business works. What gets you going is NOT what sustains you. What sustains you is NOT what takes you up to the next level. With that being said, I would agree with the above quote for those getting started and trying to hit those numbers.

    As you get started you need leads and it's just silly not to generate leads from multiple sources. You are really just figuring out how to sell your product or service and you want every lead imaginable. So reaching 50-100k per month yes you need to throw everything at the wall so that you have enough leads and you can figure out how to efficiently service your customers.

    But after you start gaining experience and learning your specific market you should really focus in on just 1 or 2 core marketing strategies. This part may be above what most are trying to do here but not all leads/customers are created equal and you will see that after you get enough experience.

    Grabbing the scraps and the bottom of the barrel customers will teach you everything you need to know about shoring up your biz and becoming more efficient with systems (if you make it past this) but more importantly about what types of customers are profitable and which ones are not. You aim your marketing at the good ones and move past the other lead sources. This is why most businesses fail, because they can't get past the crap customers and figure out how to streamline their operations.

    In my opinion your ONLY job after you get going is to take the steps necessary (too much to list here) to move you and your business into thought leadership. When you do that you get the pick of the best customers and charge what you want. When you're considered a THOUGHT LEADER in your specific market the very best customers come to you. Your marketing is all designed to emphasize your position as a thought leader and lead flow is never ending with the creme of the crop customers.

    So look at it in a phased approach - massive lead gen followed by tons of trial and error --> Refinement of sales process and service delivery --> zero in and focus on best leads --> cater to this group and attain thought leadership within this market --> marketing/positioning based on thought leadership

    I'm obviously off on a huge tanget here, sorry Nameless for dropping in all this here but once I started typing it just came out. Great thread, great discussion, i love these types of posts. Anyone looking to start an offline marketing business the items Nameless spells out above are SPOT ON.
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  • Profile picture of the author RyanJ
    Awesome post Nameless. I am one of those that this post is aimed at. It really helps put things into perspective and see where I need to strengthen.

    I am also looking at taking checks by phone. My only question with that is how do you deal with monthly billing? Do you just print another check every time or does your CMS do this for you?
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    • Profile picture of the author wagsgraphx
      Thanks for such an informative and transparent post. I didn't realize those problems with PayPal existed and what a pain a merchant account can be when processing that kind of volume.
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      • Profile picture of the author DavePalermo
        Just for the record, I copy and pasted all 3 issues into Word and read it 3 times in a row.
        I never read the previous 2 issues and just read all of it.... 3 times.
        I like you am too busy to post in here all the time like some guys do let alone read threads... (I actually stumbled on this one).

        I love the fact that you told the damn truth.
        This is a business and your honesty serves a refresher on reality.

        From one of your competitors I say thank you.
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        • Profile picture of the author iAmNameLess
          Originally Posted by RyanJ View Post


          I am also looking at taking checks by phone. My only question with that is how do you deal with monthly billing? Do you just print another check every time or does your CMS do this for you?
          I still set up reminders to print checks for monthly payments. It's quick, I have a set up where I just select the account and print the next check, takes about 30 seconds. So I guess it becomes a problem when you forget, or end up doing about 100/day lol.

          What I like doing for hosting/maintenance, is getting them to pay for a year ahead. That makes it easier to manage. For SEO, social media, ORM, or whatever other service I decide to sell, I will try selling for a length of maybe 3 months to.... 6-12 months. You can be creative, you call the shots, so the way it works depends on how you want it to work.

          Anyway, that's how I do it. It isn't perfect, and it might not work as I grow further, but it works for now.
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  • Profile picture of the author him77
    Always happy to read your content.... I do have a quick question....

    I want to increase my marketing efforts, but I'm only one person and really can't think of a way to kind of outsource some of it to expand. I don't feel comfortable putting my marketing into someone elses hands and don't have anyone I can trust to do a good job to train. What do you recommend for someone that is trying to expand marketing efforts as well. I think the greatest issue is finding the time to do it all while working full time. lol....I kid you not.... I am pushing past 22 hours without sleep..I am working on a project right now, just wrote a new script for someone to do calls for me tomorrow, and eating what I consider pre breakfast (it's 3:30am and it looks like I will have to sleep in my car during lunch today). I don't mind doing it because I love what I do, but I need help with figuring out how to expand my marketing efforts all on my until I can find others I can trust to help me (and being able to afford to pay them).

    Thanks
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  • Profile picture of the author Jones178
    interesting
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  • Profile picture of the author Voasi
    Great post - very well done.

    Yes, all stuff I've had to learn over the years. Lucky for me, I was a Director of one of the largest SEO companies in the US before starting my own company, so at least I knew how to manage a staff, delegate, etc...

    And using checks is the BEST way to do it. I figured that out about 4 years ago when the exact same thing happened to me, had 5 figures held by my payment processor for 6 months. Sucked. From then on, it was checks or pay an extra fee to use credit cards (which is what we told our clients). I still process a few credit cards here and there, but checks is your safest bet.

    As with most, as you scale your business, you'll learn all the mistakes you make and what you need to do to correct. That's part of growing your business, becoming a better business owner and learning how to scale accordingly.

    Great post!
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  • Profile picture of the author Jeremy Lacer
    Thanks for the great info you've shared!

    I've been making websites since I was 14, have some knowledge about graphics and I'm doing a marketing study.

    There's only 1 thing. My country only has around 1 million companies, of which most them already have a website. How can I really scale this to a $50,000/mo company?

    Also, what name for a marketing / webdesign company would you suggest?

    EDIT:

    Why should businesses buy from you, and not from your competitors? There are A LOT of webdesigners in my country.
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    • Profile picture of the author kenmichaels
      Originally Posted by Lebowski View Post

      Thanks for the great info you've shared!

      These posts might have convinced me to go offline all the way and start a REAL business. I've been making websites since I was 14, have some knowledge about graphics and I'm doing a marketing study.

      There's only 1 thing. My country only has around 1 million companies, of which most them already have a website. How can I really scale this to a $50,000/mo company?
      1% of 1 million is only 10,000

      so 10k x 5.00 = 50k

      or 5k x 10.00 = 50k

      or 10 x 5,000.00 = 50k

      or 20 x 2500.00

      Get it?

      Perspective and a smidgen or reality says 50k = chump change
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      • Profile picture of the author Jeremy Lacer
        Originally Posted by kenmichaels View Post

        1% of 1 million is only 10,000

        so 10k x 5.00 = 50k

        or 5k x 10.00 = 50k

        or 10 x 5,000.00 = 5k

        or 20 x 2500.00

        Get it?

        Perspective and a smidgen or reality says 50k = chump change
        True, but you can only sell a website to a company once :p.

        That's why I don't want to create websites only.
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        • Profile picture of the author iAmNameLess
          Originally Posted by Lebowski View Post

          True, but you can only sell a website to a company once :p.

          That's why I don't want to create websites only.
          I think it is not realistic for YOU to even think about 50k/mo.

          You're asking for help with a business name.. you don't know why someone should buy from you instead of a competitor, and you don't seem to understand recurring payments.

          Think about 1,000 businesses paying you $35/mo for hosting and maintenance. That's $35,000/mo right there.. not including other services.

          Some people don't have the vision to make it. One thing I didn't talk about is vision, and confidence to be able to make it. You have to go through the ringer before you will even be able to think about this amount.
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  • Profile picture of the author bob ross
    I don't know if other banks have the same thing but on my bank of america android/iphone app I just snap a picture of the check and its deposited. I love it.
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    • Profile picture of the author iAmNameLess
      Originally Posted by bob ross View Post

      I don't know if other banks have the same thing but on my bank of america android/iphone app I just snap a picture of the check and its deposited. I love it.
      Nice.. I think Regions might have one too, but they also have a scanner you just run the check through and it is processed and available next day. Although.. I like going to the bank, they get used to you, they know you, and come on man... bank tellers are always pretty hot.
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    • Profile picture of the author SirThomas
      Originally Posted by bob ross View Post

      I don't know if other banks have the same thing but on my bank of america android/iphone app I just snap a picture of the check and its deposited. I love it.
      Yes, that's becoming a trend. Credit unions offer that too. However, you still need to print a check draft from your customer (if you haven't received it from the client) and then scan it to the phone or your bank's online software. That's why I was asking IAN what software he uses to create check drafts

      Thomas
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      • Profile picture of the author iAmNameLess
        Originally Posted by avandrunen View Post


        I spent years in retail management for one of the big three cell phone providers in Canada...despite 90% market saturation we were still expected to bring in new clientèle.
        You can look at it in a few different ways. For NEWBIES getting into the business, saturation isn't really a problem. If anything, that gives them 3rd party validation. That's the way I see it. When GoDaddy, 1and1 and Web.com spend their hundreds of millions in advertising, it gives us 3rd party validation.



        Originally Posted by SirThomas View Post

        Yes, that's becoming a trend. Credit unions offer that too. However, you still need to print a check draft from your customer (if you haven't received it from the client) and then scan it to the phone or your bank's online software. That's why I was asking IAN what software he uses to create check drafts

        Thomas
        Sorry if I didn't respond. I use EZCheckPrinting... not sure where I found it but it works great for me.
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        • Profile picture of the author SirThomas
          Originally Posted by iAmNameLess View Post

          Sorry if I didn't respond. I use EZCheckPrinting... not sure where I found it but it works great for me.
          Thank you! That's what I thought you were using.
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  • Profile picture of the author avandrunen
    First things first...thanks Iam for another stellar post...the realities need to be taken into consideration...quite frankly...I would be happy with 5k to start...will get there.

    I am by no means making it online Lebowski...honestly...probably not that much further ahead than you in the process....but if you are already throwing in the towel because someone got there first...you may have a long road ahead of you.

    I spent years in retail management for one of the big three cell phone providers in Canada...despite 90% market saturation we were still expected to bring in new clientèle.

    How..simple...we ensured that when we had a prospect without a cell phone...they knew how choosing us was going to benefit them...and when we had a prospect that already had a cell from a competitor...we ensured we showed them how what we could offer suited their needs better...it's all in the value proposition.

    If every single company has a website...find the companies that have websites that are dated, ineffective...just plain crappy and sell them.

    Now...al I have to do is practice what I preach...

    Have an awesome day all
    Adrian
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  • Profile picture of the author merkv
    hi i'm a newbie, this post has motivated me from part 1 until 3.
    thanks...
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  • Profile picture of the author nycmarket
    Iamnameless what is your website, I tried to send you a PM, but not sure if you got it. Thanks
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  • Profile picture of the author bizgrower
    Iamspeechless.
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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  • Profile picture of the author Dylan Doyle
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    • Profile picture of the author Dylan Doyle
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    • Profile picture of the author iAmNameLess
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  • Profile picture of the author WeavingThoughts
    The thing with cold calling is that it is too time consuming and
    there is only so much time in
    the day. Unless you can find
    quality cold callers to outsource to, it becomes really difficult to scale.
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  • Profile picture of the author Jason_V
    Thank you so much.

    It's nice to see someone who actually understands what it takes to run not only a business, but how to realistically scale it up.

    I remember there was a fellow Warrior (no names need to be mentioned) that had an online business for a while, but it went to hell. It went to hell because his partner and him were getting the clients but weren't getting the work done.

    The worst thing you can do is take on too much work that you can't handle.

    I fully understand why you don't want to release a WSO, however, the reasons mentioned of why you don't want to release it are exactly the reasons you should release it.

    Even if you don't want to do that, I do wish you would get together with Red and release one on Craigslist marketing. Again, I understand why you don't want to do that, considering it would be giving yourself competition.

    Damn, does Craigslist piss me off in so many ways.

    Would love a comprehensive guide on how to get ads to stick, how to overcome ghosting, etc...
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    • Profile picture of the author DABK
      Great post. I'd emphasize this:

      document how you do things, in writing, you end up with an operations manual

      if something happens to one of your people, much easier to get the new person to speed

      And, it ain't a business if you have to be there all the time.

      4 years into my appraisal business, I thought I'd earned a 4-day vacation. I put my best person in charge and took off.

      After 2 days, my best person stopped answering the phones, stopped dealing with anything but what he was doing before I put him in charge.

      When I got back, I fixed all the problems that had overwhelemed my best person in 2 hours. I had a system for dealing with that kind of problems. My best person did not.

      Had I bothered to write down my systems, I'd had come back from my vacation to happy best person and, more importantly, happy customers.

      I fixed the problems in 2 hours, but there were unhappy customers.
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  • Profile picture of the author AndrewCavanagh
    Great post.

    The goals many people set often have no relationship to what
    they really want and need.

    In other words if you want a simple, relaxed lifestyle where you
    no longer have to work a job and you work a few hours a day to
    make a comfortable living (and this is the kind of lifestyle a large
    percentage of people want) then making $50,000 to $100,000 a
    month is a goal that makes no sense.

    For most people somewhere between $4,000 and $6,000 a month
    working 10-20 hours a week is in line with what they're looking for.

    If you sit down and make a serious analysis of what you really want
    (not the crazy dream stuff) that will give you a good starting goal
    to shoot for.


    Now if you really WANT to work every waking hour and build a huge
    empire (some people do) then huge goals are appropriate.

    Most people never really think through what they want which is why
    they continue to work crappy jobs for their entire lives. They lack real
    direction.

    Most modest goals are highly acheiveable but most people will never
    set those types of goals because doing that is way too close to home...
    too real.

    It's much better to set a goal that deep down they know they'll never
    achieve so they don't feel the pressure of having to take serious action.

    It's like buying a lottery ticket every week.


    If you've never had a paying client then setting a goal to get one this
    month or this week is a great start.

    If you've never had a client who has paid you over $1,000 or over $2,000
    or over $5,000 (starting with the lower figure first) then setting a goal
    to get a higher paying client this month would also be a great start.

    Grounding yourself in reality and doing things that you know can get you
    results is vital to developing confidence and skill in this business.

    Kindest regards,
    Andrew Cavanagh
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    • Profile picture of the author sallan
      Great post! This is my first time back on WF in a long while, I've been working . I started a web development business at the end of last year and have big plans. I reached $9500/month in sales for March, but stumbled in April and only did $4500. The funny thing is I thought these figures were the end goal when I started the business, but actually I am just getting started and there is so much opportunity for growth! This post resonated with what I am experiencing, it is great to hear from someone who is further down the path.
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  • Profile picture of the author DianaHeuser
    Thanks Iamnameless,

    Copied and pasted all three and then printed it out.

    Great perspective and down to earth advice.

    Di
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