A new way to market escorts to businessmen, **bare with me on this one**.

26 replies
I have a trait in my personality that is both a benefit and disadvantage. But I never stop thinking of ways to capitalize on peoples weaknesses.

For instance, business men tend to be aggressive, dominant, alpha male types. Escorts provide a service to many of these exact types.

And tbo, I know more than 1 business owner who uses escorts. But just so we're clear, thats not what this is about. This does NOT involve prostitution of any kind.

You know the girls on fiver who will take pictures with your company name written on a board? Thats sort of what this would be like, but different.

I know a lot of business owners who are lacking pictures of attractive women wearing their company shirts. They could use these pictures on their websites, in marketing material, direct mail pieces, facebook, videos... really anything you think of.

But fiver has its LIMITS.

So this is my plan. And please criticize the hell out of it because I already think its fairly risky.

I want to contact 3-5 attractive escorts. Then I want to market professionally rendered photo packages to business owners... of them wearing the companies shirts.

My brother already has all the equipment to make this possible. I could set up a few different settings for this. Like one with a desk/computer/phone and the escort with the phone by her ear smiling wearing a company shirt.

Then I would sell premium packages to more successful businesses.

HOWEVER. There is 1 major wall that I'm sure many of you have thought of by now. What if the business finds out their escorts? What if clients of the business find out the business used escorts?

That could cause some serious problems. And I thought about it for a while... then came to the conclusion "I don't even have to use escorts!!". The only reason I considered using escorts was price. They might be cheaper (I'm going to hell I realize that).

But I could just as easily find girls on facebook/craigslist to do this. I'll do all the marketing, then pay them accordingly. I got this idea when an attractive asian girl walked into a clients business I work for looking for a job. We didn't need help. But happened to be designing a postcard when she walked in. So he paid her $100 to wear his company shirts and take a few pictures (while he shamelessly flirted with the girl). If I was selling that package for her, I would have sold it for a lot more. And I would have used a much better camera & lighting to do it. It took about 30 mins to do and she was gone. He had the pictures he needed. She got $100.

Either way, its the business concept that I'm curious about most. I could even raise the price, and set up shop inside the businesses, so things are more personalized (for an extra fee). Or set up my own studio and do all the pictures in my office. The thing is, I believe if this was sold a certain way, even if businesses didn't have an immediate need, it would still appeal to them. Like a vanity/status thing. Most men are hopeless when it comes to attractive, young women.

What do you guys think? How much $$$ do you think I could charge for something like this? Do you think businesses would be interested??

Thanks - Red
#bare #businessmen #escorts #market
  • Profile picture of the author Steve Solem
    Well for starters, I would think you could find some attractive local girls on craigslist or elsewhere willing to model if we talking about photos in t-shirts here. Heck, many would probably do this for free if they're just getting interested in modelling and you were able to provide them with nice photos for their portfolios.

    From the business side of things though - I could see using attractive models at a trade show or other live event to help a business get more attention to their booth or table, but couldn't see too many businesses wanting photos of attractive models just for their website or other promotional materials.

    Maybe it's just me though as I wouldn't go out of my way to spend money on "branding" activities like this and I think most image advertising is a waste of money for small businesses. I'd rather spend the money on things I'm reasonably sure would give me a positive ROI and while attractive models wearing my company name on their shirts may get people talking, I'm more interested in prospects buying. :-)

    Just my thoughts here - but if you've got the time and some money to invest in an experiment like this, I think just about anything is worth trying when it comes to marketing.

    Cheers
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  • Profile picture of the author RedShifted
    I'm curious why you consider this a branding activity? I was thinking of it in terms of increasing conversions.

    For instance, you have a website or are putting a promotional piece together.
    You have 2 options:

    1) Put a professional picture of yourself on your website.
    2) Put a professional picture of an attractive female on the website.

    Now for you personally, you're not a bad looking guy. However, I've told business owners countless times, "you NEED to get a photo of YOURSELF on your website". I've had more than a few remark to me "I am fat & ugly and noone would call". As a joke. Even when I explain that it doesn't matter, some will NOT do it. Some will, but some always give me a hard time.. maybe because they're insecure idrk.

    My concept of this was having attractive/professional pictures that can be used in the copy of a website, direct mail piece, video or w/e to increase conversions. You say this is a branding activity. I think its definitely helping brand the company, but I also believe it could help with conversions too.

    Also. Some of the photos I've gotten from businesses, of employees wearing tshirts, looked really unprofessional to me. I'd ask them if they had better photos, and they'd tell me that was all they had. I'm viewing this as more of a "credibility enhancer" if that makes sense. Just look at most of the direct mail pieces you get, or professional websites. Many of the bigger businesses's seem to have models in company clothing. Even if they're marketing sucks, it still seems that there is a huge need for it.

    Another thing I analyze are attractive girls right on WF. They always get preferential treatment it seems. So again, I think it could help conversions.

    -Red
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    • Profile picture of the author ewenmack
      For straight out advertising conversion lift,
      nice girls in photos do work.

      Even totally un-related.

      A male accountant did it advertising his accounting practice.

      Immediate lift in response.

      His wife complained so he explained that she was happy with the extra money
      and there is nothing seedy about it.

      In the end he relented to her pressure and stopped the girl in his ads.

      Final reason was, "What will our friends and family think?".

      There are right and wrong photos.

      The same model can give out 2 completely different impressions.

      You want her to have an open smile and the type of girl your Gran would approve of.

      Finding the right client who would be up for it,
      would be hard to know.

      Young ego and self centred guys I would think would more
      likely go for it.

      Best,
      Ewen
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      • Profile picture of the author Claude Whitacre
        Like others have told you, attractive girls will model these branded sirts for free or for a very low wage. You can do several changes an hour (so I would think).

        As an actual marketing idea for websites, I'm not that excited, but as something to offer that will dramatically increase your value to your client? Genius.

        But you would want to be careful how it's pitched. "Some clients have seen value in having their business apparrel seen on a beautiful girl, to attract attention and increase conversions. What are your ideas on that?"

        That way, you aren't pitching the idea, they are telling you what they think of it. The ones that love it? Take the extra money. The ones that don't? Drop it. An alternative is a professioinal picture of their family.
        Ask about both oprtions with the same expression on your face.


        And whatever you do, don't giggle when you look ask about the idea of these models. I'm only half kidding. Have a few photos to show so they don't think this is some sort of mild porn.
        In fact, your whole title and first post could have been completely devoid of the word Escorts. These are models.

        Added later; I just saw the last post with photos. Yup, that's a great way to show it.
        You had Ewenmack's approval, now you have the approval of two old marketers.:rolleyes:
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    • Profile picture of the author Steve Solem
      Originally Posted by RedShifted View Post

      I'm curious why you consider this a branding activity? I was thinking of it in terms of increasing conversions.

      For instance, you have a website or are putting a promotional piece together.
      You have 2 options:

      1) Put a professional picture of yourself on your website.
      2) Put a professional picture of an attractive female on the website.
      Branding activities to me are those things that you can't really measure the effectiveness of too well or at all. I really hate traditional "image" advertising that keeps business owners paying an agency or newspaper in hopes it'll increase sales, but with no direct response mechanisms built in, the business owner had no way of knowing if the ads are effective or not.

      From what I've heard regarding FB ads especially, ads with images of people have seemed to convert better and those with women even better still, so I think you're probably safe assuming that images of attractive women on a website or in a brochure would be more effective than either no images or images of a "less attractive guy" to put it nicely.

      You could of course split test easily with a website to see which types of images would convert better, but if the services you're going to offer here are reasonably priced, it sounds like this might be something local businesses would pay for.
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    • Profile picture of the author webvidman
      Great idea. Research shows that attractive women always do better in advertising than any other form of marketing. Go for it!
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      • Profile picture of the author ewenmack
        Just remembered, have the models sign a release form,
        which let's you do what you want with the photos.

        This gives you legal protection, if they come back
        wanting more payments.

        Best,
        Ewen
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  • Profile picture of the author Sarevok
    They don't *have* to be escorts (not that there's anything wrong with that).

    PS: This would be big money if you can play it right, and you could charge a premium, there's no question as to whether or not it's feasible.

    The only question is: Where to find the hot ladies to help you out?

    For promotional material, just take awesome shots of your top models and send them to some businesses; and let them know they can have their customized shots for oh, $800.

    PS: Sex Sells.

    PPS: You know the difference between a taxi driver and a limo driver? The limo driver wears a suit - Charge a premium for this.
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  • Profile picture of the author RedShifted
    Yep, thats it. I got Ewens approval, so I'm starting this website right now. =]

    I hear you completely on the 2 models having 2 different effects. Attraction is definitely subjective. But like you said, there are those very genuine looking, girl next door - granny approved types, that I think all men are attracted to. So I will aim for exactly that type of look.

    I think this would be a great way to earn some money on the side, especially if its marketed appropriately.

    -Red

    ps.

    This might not be the best example, but the "Gazelle Girl" always catches my eye.


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  • Profile picture of the author John Durham
    If using models didnt work, then there wouldnt be a modeling industry. Models are hired for promotional work every day in almost every medium sized to large town for everything from passing out flyers in the mall and getting people to fill out surveys, to concert promotions, to newspaper ads, tv commercials, movie extras, music videos all kinds of stuff... There are many types of models, anything from little old ladies to high school geeks, to dogs, to middle aged gweedo's and glamorous fashion models.

    People tend to only think of fashion models but the industry is much broader than that.
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    • Profile picture of the author iAmNameLess
      It's all in how you position yourself. You can sell the service to clients and make "aspiring" models PAY YOU for building up their portfolio.
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      • Profile picture of the author John Durham
        Originally Posted by iAmNameLess View Post

        It's all in how you position yourself. You can sell the service to clients and make "aspiring" models PAY YOU for building up their portfolio.
        Exactly.

        If I were a struggling musician I would pay you to put my songs in front of a thousand music executives. The same can be done with a modeling site. You can also charge for photo sessions. Models spend BIG money keeping up their portfolios and maintaining exposure.

        They are one of the "spendingest" groups (niches) that exist.

        The modeling industry covers a really broad spectrum of niches and different types of talent. See this guy for example? He is a "character" model for a coffee ad:



        Not what you'd expect when someone says the word "Model".

        The true definition of modeling goes way beyond most peoples "image" of it, and the industry itself is much broader than what people think of on the surface.

        Lots of money making opportunity from lots of angles.

        The talent themselves, and what they spend staying up to date with their portfolios..., is an industry all its own.

        Heck the average "stripper" spends a hundred dollars per week or more just on outfits...shoes. Hair styles, breast implants..., tanning, make up, you name it.

        People who sell shovels to the entertainment industry can make good money.

        -JD
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  • Profile picture of the author SashaLee
    Hi,

    There are a couple of tips here for you also:

    The Gary Halbert Letter

    Best,

    Sasha
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  • Profile picture of the author DaniMc
    Modelmayhem.com

    Most of these girls are good looking model wannabes who will never go anywhere in the industry. Most of them will do this for free...aka "trade for"...that is the term you use.

    You get the pictures and they get corporate modeling photos in their portfolio. You will find a never ending supply of models who need to add business work to their experience. You don't even need to pay them.
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    • Profile picture of the author John Durham
      Originally Posted by Prevalent View Post

      You will find a never ending supply of models who need to add business work to their experience. You don't even need to pay them.
      As nameless said though, they WILL pay you. Aspiring models are the one of the spendingest groups of people on the planet, and their numbers run into the tens of millions.

      For instance;

      You can sell thousands of copies of a mobile marketing software tool, even in a small niche sub forum like this one... and people do, because there are thousands of mobile marketers here to buy those products.

      Now think...

      There are 100,000 times more aspiring models out there than there are mobile marketers. Maybe a MILLION times more. The industry, the products and services that can be bought and sold are mind blowing, and the sheer number of players (customers) in this industry are HUGE!

      I get excited talking about the online modeling industry, because its something I have made alot of money with. There are a few secrets which, if you understand them, you can make a ton of money.

      One of them is this:

      People will do almost ANYTHING to get into a club which probably would never have them as a member. If you understand that, then you have the ability to use the "take aways" that will make you a million dollars delivering valuable products and services to this industry, and having people JUMP THROUGH HOOPS to pay you.
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  • Profile picture of the author cash89
    It would be better to just get girls off facebook. Escorts will be waaay more expensive, they make good money by being escorts, they are not going to take a cut to take pictures, and most do modeling on the side anyways and get paid pretty good. If you just get the hot girl next door you can get her for cheaper because she isn't used to making money off her looks, so she doesn't have a pricing model yet lol.

    Not a bad idea tho, all you need now is smokin hot women... join the club lol.
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  • Profile picture of the author Marvin Johnston
    Good points were made by those saying that it is possible to get the models to pay you.

    But the real question is what business are you in ... using the models or promoting the models? It is SO easy to get distracted by good ideas/shiny objects that result in less progress on the original project.

    Kind of like I don't have a short attention span, I just ... Oh, look at the pretty kitty .

    BTW, re "bare with me" or "bear with me". According to the answers found in google, "bear" is the correct answer ... unless you are wanting someone to get neeked with you .

    Marvin
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    • Profile picture of the author sandalwood
      red,

      I think you got your answer - bizmen would be interested. As for where to get the females, that was just a joke right?

      Even a 67 year old guy like me can get 3 absolutely gorgeous females for this job. Where would I get them? Bartenders, cocktail waitresses and coffee shop waitresses. They are all extroverts and love the spot light.

      They all happen to be pretty nice people as well who are:

      1) already working so they will show up on time
      2) like extra money
      3) can spot an opportunity whether it materializes or not
      4) have done this stuff before (Bud Light, Coors Light uses them for all their promotions in this area)
      5) you know the rest

      Finding the women ain't tough. Finding the bizman who ain't afraid of his wife probably will be your biggest challenge.

      Good luck to you and don't forget to post the pics.

      Tom
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      • Profile picture of the author wagsgraphx
        You can find models here; www.modelmayhem.com/
        Most will be happy with doing it as portfolio building.
        I will warn you that they can be flaky and not always show up for their session.

        If you go the Craigslist route, have them send you a picture first.

        Also get a model release signed.
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    • Profile picture of the author John Durham
      Originally Posted by Marvin Johnston View Post

      Good points were made by those saying that it is possible to get the models to pay you.

      But the real question is what business are you in ... using the models or promoting the models? It is SO easy to get distracted by good ideas/shiny objects that result in less progress on the original project.

      Kind of like I don't have a short attention span, I just ... Oh, look at the pretty kitty .

      BTW, re "bare with me" or "bear with me". According to the answers found in google, "bear" is the correct answer ... unless you are wanting someone to get neeked with you .

      Marvin
      For instance, I just read a quote from an experienced models blog, where she is advising younger models what to pay for and what not to....she is telling them to EXPECT to pay for photo shoots and EXPECT to opay for modeling online portfolio showcases, that a hundred dollars to join one is reasonable...

      The modeling industry pretty much ACCEPTS the idea of promotional costs, and the cost of getting online exposure.

      Here was her quote from: Modeling 101 - A Model's Diary

      "If you find yourself with an agency that is legit and reputable, and they are asking you to pay a fee to have your modeling images hosted on their website, make sure the fee is reasonable. I've seen fees ranging from as little as $9.00/month or yearly fees that are under $100. Both of which I would consider affordable. But if the online gallery fee is outrageous, then obviously think twice about whether or not you'll want to pay for it..."

      Personally I used to charge $300 per year on mine.
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  • Profile picture of the author cash89
    All you guys talking about getting models to pay you and saying it will be easy to find some to do this are underestimating hot women, or... your standards are much lower than mine. They can't just be decent or attractive. They have to be smoking hot! I wouldn't put my business name on model if she was anything less then what the mainstream would call at least a 9/10. It would be a lot easier if it was for a music video shoot or something like that, but it's not. It would also be easier if you or the photographer had a big name in the modeling industry, but most here do not. Not impossible, but not as easy as some of you are making it out to be.
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  • Profile picture of the author cash89
    A good website to find some though would be modelmayhem.com
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  • Profile picture of the author Mwind076
    I think some of you are overthinking this...maybe it's because you aren't women.

    He *could get models to pay him, but then he's stuck with a smaller pool of 1)models he thinks are hot/pretty/professional enough and 2)are all that and want to PAY him. Also, not all models look old enough, young enough, smart enough, professional enough...sorry.

    He would do best to find some women on FB or as someone else said out in public. Just go into businesses and find a cute receptionist (our kids ortho office is full of perfect examples - hubs said today "that dentist is smart, not one of those chicks makes me hate sitting in the waiting room."), anyways, just open your eyes and then open your mouth and ask.

    Also, what was this...
    "Another thing I analyze are attractive girls right on WF. They always get preferential treatment it seems. So again, I think it could help conversions."

    -Red

    LOL
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  • Profile picture of the author malia
    Red,

    I would do it. I tried for a month to go through the process of casting a low end actress (one who really doesn't get much work) to do videos and photos for my business (online and offline). It ended up taking too much of my time to coordinate everything. Also, different actresses wanted different amounts of money, some started talking royalties, it was just too much.

    But I do have a need for it. I just wanted to send product and get back content. I don't want to be involved in all the drama. I know you're thinking hot girls, but as a woman, hot girls mentally communicates sexy/slutty, which isn't the image I'm thinking of. I'm thinking of businesses that legitimately need women to market their products and services by providing a face to the business.

    Stock photos can only go so far and there really isn't much of a market for stock video. Fiverr is OKAY, but it's not the panacea for a lot of people becuase there are few producing high quality on fiverr.

    This could even be as simple as someone with fantastic teeth for a dentist/orthodontist. It doesn't necessarily mean sexy woman pushing sex appeal.


    And I wouldn't use escorts. The danger of craigslist is getting a craigslist escort and you don't know it. It could backfire big time on a business. That could tank a business for which that kind of thing isn't acceptable (but it could work for nightclubs, tattoo parlors etc).

    And I also get what you're saying about bad quality photos. Smartphones take pretty good photos, I'm amazed by the number of people who take really crappy photos even with a good phone.
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    • Profile picture of the author John Durham
      Originally Posted by malia View Post

      This could even be as simple as someone with fantastic teeth for a dentist/orthodontist. It doesn't necessarily mean sexy woman pushing sex appeal.
      Thats what Im saying -"Character models"...there are thousands of different kinds of modeling jobs.
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  • I think "marketing on people's weakness" doesn't exist, per say. but rather any real marketing is to get the other person to understand why he/she needs what you're selling and getting them emotionally excited about it to thus act on it at that moment.
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