He wanted me to remake his flashy Flash based website in HTML and when I mentioned the idea of designing an SEO friendly website, linking it to promotional offers and focusing on online marketing/ social media to get more people through the door he replied saying he just wants the exact same site in HTML and can run a Groupon... then continues with how nice the current site looks.
That's all well and good but if people don't even know about the restaurant that may be all he'll have months down the road.
It also is partly my fault for not getting him to see how marketing tactics will help bring him more customers in a way he can understand. Restaurants with no site and outdated decor are filled every night.
How have other offliners snapped business owners out of their obsession with appearance and made them see the big picture?