How About Making Them Lot's Of Money?

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There seem few threads here on making your clients lot's of money.

So adding a new point of view.

It stands to reason if you make your clients
lot's of money in a short amount of time,
you have built a yourself a rock solid foundation.

Word of mouth, referrals, higher fees, pick of clients,
percentage of sales opportunities fall into your lap.

All because you made sure you produced
bottom line results for clients.

Something to think about, and change what you
do to get faster and bigger money for them.

Best,
Ewen
#offline marketing #lot #making #money
  • I just sent a P.M. very interested
    • [ 1 ] Thanks
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    • Thank you.

      Just replied.

      Best,
      Ewen
      • [1] reply
  • Good point Ewen,

    It's rare you see any posts talking about profit for the client, usually it's "If I do this it'll cost me x, and I'll make y profit"

    By focusing on the client's profits you make yourself a partner to the client, and the client has the AHA! moment where they know you actually care about THEIR business.

    Thanks for the grounding in reality, Ewen.

    Sasha.
    • [ 1 ] Thanks
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    • This is a point of view I always use. Make them money and in turn the money
      will be made for you
  • Isn't that the point of providing a service? to make them money
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  • Now, that's what I call a "Wake them up" post!

    In my book on small business advertising (and the one on selling advertising), the first thing I put out there is this idea.

    If you create an ad (or online equivalent), that generates a real provable profit...how hard would it be to sell that second ad? Not hard at all.


    Thanks for the wake up call.
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    • The post just might get a few members to up skill and offer
      a different service than they are offering now.

      Because in reality there are other ways to bring about
      bigger and faster bottom line profits than what's being offered now.

      There is a much bigger world of opportunity
      for this, if only eyes and minds are open to it.

      As an example, had a paid consultation was with the intention for me
      to write direct mail pieces.

      After probing what he had and how it would benefit businesses,
      I found a more valuable way to profit from it.

      Bigger clients and lower cost to reach them.

      I lost direct writing mail fees,
      but saw where his biggest profit potential was,
      so if that excluded me, fine.

      Best,
      Ewen
  • Sometimes its not just about the "money"

    for others its about "status" and wanting more likes online

    or building the list...

    others might want to reclaim their "work/life balance"

    So it pays to spend time to find out what their OBJECTIVES are and spending time
    agreeing what Key performance indicators (KPIs) you will both agree to count, monitor and measure to evaluate the solution(s) you offer for the client.

    But bare this in mind.....

    QUite often "the money" doesnt happen, NOT Because of you or what YOU didnt do, but because of what the client DIDN'T DO.

    So while he's hawling you over the hot coals and getting you to confirm how he can hold you accountable, ensure you agree how you will hold the client accountable and what the consequences will be if he doesnt...

    supply you with copy, pictures etc....

    or any of the human, technical or financial resources (he promised he had) and that you need to do the job properly on time, and within budget.

    Very few suppliers hold their clients accountable, but you can bet your butt, the client will look to hold you accountable.

    Agree the objectives, KPis, milestones, reporting systems, resources, and MUTUAL
    roles and responsibilities and CONSEQUENCES, or it could end up costing both parties - time, money, and...
    ...opportunity cost.



    Hope that gets you thinking...

    Regards


    Frasser
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